The nation's largest direct mail marketing company, Valassis compiles America's most complete national resident list. At nearly 100% coverage, The Valassis Residential Database reaches virtually every household in America and is the most accurate saturation consumer mailing list available.
Valassis offers the largest commercially available Computerized Delivery Sequence (CDS) file in the U.S., second in size only to the USPS’ own list. Updated weekly, the Valassis Residential Database is enhanced by Valassis' internal List Services through a meticulous, proprietary scrubbing process. On average, Valassis reviews 1.3 million addresses each week and finds and corrects up to 150,000 address errors each week in CDS processing.
Fully qualified with the United States Postal Service, our lists meet all standards to receive saturation/walk sequence discounts and is fully CASS™ certified. While postage continues to rise, many Valassis clients are able to lower their postage costs by using our list and expertise to achieve the highest possible postage discounts. Mailers can attain the best postage rate tier because Valassis provides the maximum number of addresses in any neighborhood. This is called the "saturation rate," which can earn significant postage savings.
Valassis uses a single source of data maintained in Enhanced Carrier Route Walk Sequence, which gives mailers the maximum postal discounts. Other standard compilations use multiple sources that do not always qualify for optimal discounts.
While standard saturation lists offer all or nothing regional prospects, Valassis offers targeted saturation through the use of their Valassis Demographics offering. Through this database, specific targets and regional market segments can be reached such as Hispanics, Families, and Affluent Households.
If you think all mail needs to be personalized, think again. Valassis commissioned research on response rates to salutation vs. non-salutation mail—which indicates that 51% of households purchase products as the result of non-personalized advertising mail within a 7-day period. 81% of those surveyed point to products or services offered as the primary driver of readership, not whether a name is present on the address line.
Valassis’ list is accurate because it has to be. Valassis mails its own list every week – over 70 million mail pieces! Because of this, Valassis’ list factors in critical components such as seasonal and unoccupied addresses because Valassis doesn’t want to mail to them—and neither will other direct mailers. Ask other compilers if they use their own list for their mailings and you’ll see the difference in the Valassis product. Only with the Valassis Residential Database can you confidently blanket entire regions of prospective customers, leaving out areas where you know that customers cannot be found, while maintaining the greatest postal discounts.
Visit www.valassislists.com to get list counts and place list orders, or contact the ALC Valassis List Group at 1-800-695-0957.
