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Published by Brant Publications, Interview Magazine was founded by Andy Warhol and still offers an eclectic mix of celebrity Q & A interviews among personalities from the world of movies and music.
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| Key Segments |
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| 211,092 |
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Universe / Base Rate |
$105.00 /M |
| 61,787 |
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Active Male Subs |
+
$9.00 /M
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| 110,349 |
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Active Female Subs |
+
$9.00 /M
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| 140,275 |
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Last 6 Month Subs |
+
$10.00 /M
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| 57,820 |
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Last 3 Month Subs |
+
$15.00 /M
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| 530,623 |
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Expires |
$75.00 /M
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Fundraising Rate |
$75.00 /M
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Catalog Rate |
$80.00 /M
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| Audience Profile |
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Formed in 1969 by pop art pioneer, Andy Warhol, Interview features pop stars and up-and-coming cultural personalities. Presenting candid conversations between pop icons, Interview is the insider's perspective on the people who make the pop culture world go round. Interview adds a media mix of art, film, fashion, music, and politics. Like the magazine itself, subscribers exhibit a keen sophistication and fashion consciousness. Interview readers are the people who stay ahead of the curve, create styles early on and tip trends to the masses - this is a core group of highly influential consumers who reign as the ultimate arbiters of what's cool & what's up.
Interview subscribers read the magazine in part for information on what’s happening before it happens. Seekers of emerging trends, these consumers are decisive about the music they listen to, the fashions they wear, the products they buy.
60% Single 75% Attended College - 31% Professional/Managerial
- 35% Creative/Entertainment
- $82,000 Median HHI Income
- 33 Median age
- 33% gay readership
- 85% base purchasing decisions on quality rather than price
A recent subscriber survey indicates that a majority of the readership participates in fitness activities including, bicycling, hiking, weight training, swimming and skating.
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SOURCE |
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Direct mail sold |
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GEOGRAPHY |
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Domestic (US)
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LIST OWNER |
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Brant Publications |
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LIST MAINTENANCE |
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| Counts through |
05/31/2010 |
| Last update |
06/09/2010 |
| Update frequency |
MONTHLY |
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UNIT OF SALE INFORMATION |
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GENDER PROFILE |
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| Male: |
33% |
| Female: |
54% |
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INCOME |
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| Average: |
$82,000.00 |
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SELECTION CHARGES |
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| 1 MONTH HOTLINE |
$17.00 /M
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| 3 MONTH HOTLINE |
$15.00 /M
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| 6 MONTH HOTLINE |
$10.00 /M
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| CHANGE OF ADDRESS |
$12.00 /M
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| GENDER/SEX |
$9.00 /M
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| PAID |
$11.00 /M
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| SCF |
$9.00 /M
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| SOURCE |
$11.00 /M
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| STATE |
$9.00 /M
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| ZIP |
$9.00 /M
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ADDRESSING |
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| CARTRIDGE |
$30.00 /F
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| CD-ROM |
$75.00 /F
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| CHESHIRE LABELS |
No charge
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| DISKETTE |
$75.00 /F
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| FTP |
$75.00 /F
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| MAG TAPE SET UP CHARGE |
$25.00 /F
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| P/S LABELS |
$10.00 /M
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| ZIP SET UP FEE |
$25.00 /F
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KEY CODING |
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Key Coding is available |
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| Charges: |
$2.00 /M |
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MINIMUM ORDER |
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| Quantity: |
7,500 |
| Dollar: |
$0.00 |
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REUSE |
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Reuse is allowed |
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| Min Qty: |
1,000 |
| Charges: |
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TELEMARKETING |
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Telemarketing is not allowed |
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| Charges: |
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CANCELLATION |
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| Charges: |
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COMMISSIONS |
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| Broker: |
20% |
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NET NAME ARRANGEMENTS |
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Net Name is allowed. |
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| Net: |
85% |
| Min Qty: |
50,000 |
| Run Charges: |
$10.00 /M |
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EXCHANGES |
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Exchange is allowed.
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ADDITIONAL NOTES |
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*Reuse is allowed at original base rate. *Cancellations must be received in writing prior to merge - no cancellations or cutbacks allowed post merge. Charges are: $100/F + processing/shipping fees. *FTP ONLY - E-mail not permitted.
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