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Equifax Consumer Database
Valassis Lists has partnered with Equifax to offer its TotalSource XL Database through www.valassislists.com. Equifax maintains the nation’s largest repository of data at a household level.
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| Key Segments |
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| 106,500,000 |
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Universe / Base Rate |
$35.00 /M |
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Interest segments available |
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Please see below for additional selections |
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| Audience Profile |
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Updating information on more than 106.5 million U.S. households every six weeks, Equifax is direct marketing’s most trusted source for compiled consumer data. Public and private sources, supplemented by self-reported behavioral and lifestyle data comprise the database. Offered in conjunction with an impressive array of analytical services, Equifax will isolate and deliver your best, most qualified customers.
Equifax Selections Include:
| General |
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| Age |
$5/M
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Number of Persons in Household
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$5/M
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| Number of Adults in Household |
$5/M
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| Household Income |
$5/M
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| Marital Status |
$5/M
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| Gender |
$10/M
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| Presence of Children |
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| Number of Children |
$10/M
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| Children Gender |
$5/M
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| Children Age Range |
$10/M
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| Interests |
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| Athletic |
$10/M
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| Blue Chip |
$10/M
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| Cultural |
$10/M
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| Do-It-Yourself |
$10/M
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| Domestic |
$10/M
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| Fitness |
$10/M
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| Good Life |
$10/M
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| Outdoor |
$10/M
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| Technology |
$10/M
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| Other |
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| Credit Card User |
$10/M
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| Mail Public Responder |
$10/M
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| Mail Responsive Buyer |
$10/M
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| Mail Responsive Donor |
$10/M
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| Terms and Conditions |
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Payment due 30 days from mail date. Order cancellations within 10 days of mail date must be paid in full. Orders cancelled prior to 10 days before mail date include the following fees: $150/F plus $10/M, media and shipping charges. 20% commission on base rate to authorized brokers. Please allow 3-5 business days to process an order. Any order received at ALC is subject to a $150/F cancellation fee. State and local sales tax will apply where applicable.
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SOURCE |
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Compiled lists |
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GEOGRAPHY |
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Domestic (US)
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LIST OWNER |
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LIST MAINTENANCE |
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| Counts through |
11/30/2009 |
| Last update |
12/10/2009 |
| Update frequency |
UNKNOWN |
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UNIT OF SALE INFORMATION |
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GENDER PROFILE |
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| Male: |
% |
| Female: |
% |
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SELECTION CHARGES |
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| AGE |
$5.00 /M
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| CHILDS AGE RANGE SELECT |
$10.00 /M
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| CREDIT CARD BUYERS |
$10.00 /M
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| DWELLING TYPE |
$5.00 /M
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| GENDER OF CHILD |
$5.00 /M
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| GENDER/SEX |
$10.00 /M
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| HOME OWNER |
$10.00 /M
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| HOUSEHOLD INCOME SELECT |
$5.00 /M
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| INTERESTS |
$10.00 /M
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| MAIL ORDER BUYERS |
$10.00 /M
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| MAIL PUBLIC RESPONDER |
$10.00 /M
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| MAIL RESPONSIVE DONOR |
$10.00 /M
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| MARITAL STATUS |
$5.00 /M
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| NUMBER OF CHILDREN |
$10.00 /M
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| NUMBER OF PERSONS IN HOUSEHOLD |
$5.00 /M
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| OCCUPATION |
$5.00 /M
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| PHONE NUMBER |
$10.00 /M
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| STRUCTURE YEAR BUILT |
$7.50 /M
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| VEHICLE INFORMATION |
$5.00 /M
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ADDRESSING |
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| EMAIL |
$50.00 /F
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| FTP |
$50.00 /F
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KEY CODING |
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Key Coding is not available |
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MINIMUM ORDER |
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| Quantity: |
5,000 |
| Dollar: |
$150.00 |
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REUSE |
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Reuse is not allowed |
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TELEMARKETING |
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Telemarketing is not allowed |
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CANCELLATION |
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| Charges: |
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COMMISSIONS |
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| Broker: |
20% |
| Agency: |
15% |
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NET NAME ARRANGEMENTS |
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Net Name is not allowed. |
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EXCHANGES |
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Exchange is not allowed.
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