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Equifax Consumer Database


Valassis Lists has partnered with Equifax to offer its TotalSource XL Database through www.valassislists.com. Equifax maintains the nation’s largest repository of data at a household level.
Key Segments
106,500,000   Universe / Base Rate $35.00 /M
  Interest segments available
  Please see below for additional selections

Audience Profile

Updating information on more than 106.5 million U.S. households every six weeks, Equifax is direct marketing’s most trusted source for compiled consumer data. Public and private sources, supplemented by self-reported behavioral and lifestyle data comprise the database. Offered in conjunction with an impressive array of analytical services, Equifax will isolate and deliver your best, most qualified customers.

 

Equifax Selections Include:

 

General  
Age

 $5/M

Number of Persons in Household

 $5/M

Number of Adults in Household

 $5/M

Household Income

 $5/M

Marital Status

 $5/M

Gender

 $10/M

   
Presence of Children  
Number of Children

 $10/M

Children Gender

 $5/M

Children Age Range

 $10/M

   
Interests  
Athletic

 $10/M

Blue Chip

 $10/M

Cultural

 $10/M

Do-It-Yourself

 $10/M

Domestic

 $10/M

Fitness

 $10/M

Good Life

 $10/M

Outdoor

 $10/M

Technology

 $10/M

   
Other  
Credit Card User

 $10/M

Mail Public Responder

 $10/M

Mail Responsive Buyer

 $10/M

Mail Responsive Donor

 $10/M



Terms and Conditions

Payment due 30 days from mail date. Order cancellations within 10 days of mail date must be paid in full. Orders cancelled prior to 10 days before mail date include the following fees: $150/F plus $10/M, media and shipping charges. 20% commission on base rate to authorized brokers. Please allow 3-5 business days to process an order. Any order received at ALC is subject to a $150/F cancellation fee. State and local sales tax will apply where applicable.



LIST TYPE
Consumer
 
SOURCE
Compiled lists
GEOGRAPHY
Domestic (US)
LIST OWNER
LIST MAINTENANCE
Counts through 11/30/2009
Last update 12/10/2009
Update frequency UNKNOWN
UNIT OF SALE INFORMATION
GENDER PROFILE
Male: %
Female: %
SELECTION CHARGES
AGE $5.00 /M
CHILDS AGE RANGE SELECT $10.00 /M
CREDIT CARD BUYERS $10.00 /M
DWELLING TYPE $5.00 /M
GENDER OF CHILD $5.00 /M
GENDER/SEX $10.00 /M
HOME OWNER $10.00 /M
HOUSEHOLD INCOME SELECT $5.00 /M
INTERESTS $10.00 /M
MAIL ORDER BUYERS $10.00 /M
MAIL PUBLIC RESPONDER $10.00 /M
MAIL RESPONSIVE DONOR $10.00 /M
MARITAL STATUS $5.00 /M
NUMBER OF CHILDREN $10.00 /M
NUMBER OF PERSONS IN HOUSEHOLD $5.00 /M
OCCUPATION $5.00 /M
PHONE NUMBER $10.00 /M
STRUCTURE YEAR BUILT $7.50 /M
VEHICLE INFORMATION $5.00 /M
ADDRESSING
EMAIL $50.00 /F
FTP $50.00 /F
KEY CODING
Key Coding is not available
MINIMUM ORDER
Quantity: 5,000
Dollar: $150.00
REUSE
Reuse is not allowed
TELEMARKETING
Telemarketing is not allowed
CANCELLATION
Charges:
COMMISSIONS
Broker: 20%
Agency: 15%
NET NAME ARRANGEMENTS
Net Name is not allowed.
EXCHANGES
Exchange is not allowed.
Contacts
NAME ROLE EMAIL PHONE FAX
Valassis List Group  For Counts, Pricing & Quick Information valassislistgroup@alc.com (800) 695-0957 (609) 580-2899