Northern Tool & Equipment Business Catalog Blow-In

Northern Tool & Equipment is the premier direct supplier of high quality products to small to mid-size businesses including automotive shops, grounds maintenance professionals, contractors, and more.
Key Segments
12,000,000   Universe / Base Rate $35.00 /M
  *Consumer Blow-In Program Also Available*

Audience Profile

Northern Tool & Equipment is the premier direct supplier of high quality products to small to mid-size businesses including automotive shops, grounds maintenance professionals, contractors, and more.  The Northern Tool & Equipment catalog offers a complete line of power tools, outdoor recreational products, electrical supplies, automotive and trailer parts, generators, water pumps, clothing and more. The Northern Tool Business Blow-In program reaches buyers who have purchased these products for their businesses.

Demographics

• 95% Male

• 55 Average Age

 

Northern Tool & Equipment Business Catalog Blow-In is recommended for:

• Automotive

• Business to Business

• Credit Card

• Fishing, Hunting & Shooting

• General Merchandise

• • And All Products and Services for Men

 

 

Program Specifications

  •  Maximum Size 5 1/2 x 6
  •  Maximum Weight 1/4 oz.
  •  Maximum Inserts: 2 Non-Competitive
  •  Actual samples required for clearance approval

 

 


 
LIST TYPE
Consumer
 Business
SOURCE
100% Direct Mail
GEOGRAPHY
Domestic (US)
LIST OWNER
Northern Tool & Equipment
LIST MAINTENANCE
New to ALC 08/01/2004
Counts through 12/31/2010
Last update 12/31/2010
Update frequency ANNUALLY
UNIT OF SALE INFORMATION
Average: $280.00
GENDER PROFILE
Male: 95%
Female: 5%
INCOME
Average: $53,000.00
SELECTION CHARGES
AUTOMOTIVE CATALOG
BUSINESS CATALOG
CONSUMER CATALOG
ADDRESSING
KEY CODING
Key Coding is not available
MINIMUM ORDER
Quantity: 100,000
Dollar: $0.00
REUSE
Reuse is not allowed
TELEMARKETING
Telemarketing is not allowed
CANCELLATION
Charges: $100.00 /F
COMMISSIONS
Broker: 20%
Agency: 15%
NET NAME ARRANGEMENTS
Net Name is not allowed.
EXCHANGES
Exchange is not allowed.
Contacts
NAME ROLE EMAIL PHONE FAX
Bernadette Joachim Vice President bernadette.joachim@alc.com (914) 524-5225 (914) 524-5290
Marissa Spinelli Production Manager marissa.spinelli@alc.com (914) 524-5229 (914) 524-5290