As the compiler of the nation's largest list used by thousands of saturation mailers, Valassis maintains a mailer and broker-friendly database, Valassis Demographics. The Valassis Demographics database allows for total market coverage of pre-defined target markets.
With Valassis you can reach every potential customer in your target market area while targetingonly the customers most likely to buy. While postage regulations and pricing are ever changing, direct marketers can always count on Valassis for maximum coverage and maximum postage savings. That's our win-win proposition.
Take full advantage of postal discounts and target your best customers with Valassis Demographics. Using census and behavioral data through our partnership with Claritas, a leading marketing information resource company, Valassis applies more than 1,500 demographic and lifestyle data elements to our national database.
Valassis bundles key prospect profiles into well-defined segments of highly desirable target markets so marketers can easily reach their best customers. The Valassis Demographics List is the perfect way to quickly and cost-effectively saturate pre-defined target markets.
Valassis Demographics Database also allows marketers to personalize their mail using first and last names.
Valassis Demographic and Lifestyle Markets Available Online (others available offline through ALC Valassis Group):
Family
- Age
- Income
- Education Level
- Presence of Children
- Seniors
Ethnicity
- Asian
- African American
- Hispanic
Lifestyle
- Do-It-Yourselfers
- Health and Fitness
- Travel
Household
- Home Value
- Homeowners
- Renters
- Dwelling Type
Valassis Demographics segments must contain a 75% or greater concentration of the specified demographic to be included in a particular prospect profile. The file also offers personalization of primary household decision makers for offers requiring first and last name, as well as the ability to select names by gender.
Valassis Demographics is unique in that:
Only Valassis has complete coverage of virtually all U.S. household addresses.
- Only Valassis matches 73%+ on average of all U.S. households by first and last name.
- Only Valassis appends demo- and psychographics to a national resident file.
- Only Valassis is the largest USPS customer, which ensures the maximum postal discounts.
The Valassis demographics database provides wall-to-wall coverage of any geography from a single 200-household carrier route to all 130 million households nationwide. With its low list cost, highest possible postal discounts, and ability to zero in on prime prospect profiles, it is an excellent resource to tap when marketing strategy calls for reaching 100% of a specific audience. The ALC Valassis List Group of saturation targeting specialists provide the tools and consultation to ensure that each list order is accurate, on time, and on budget for the highest return on advertising investment.
Visit www.valassislists.com to get list counts and place list orders, or contact the ALC Valassis List Group at 1-800-695-0957.
