Northern Tool is the ultimate equipment source for building and repairing anything on the home front. A cut above big box hardware stores, Northern Tool carries an unparalleled array of tools that appeal to a unique breed of men; Men who believe there’s no problem a little horsepower and elbow grease can’t solve.
Northern Tool men are happiest in their workrooms and shops. Filled with ingenuity, self-determination, and an endless to-do list, they’ll spend a weekend clearing the back lot, dry walling the basement, and finish by power washing the deck. They take great pride in their ability to get the job done. Northern Tool buyers believe it’s not about having the right tools for the job, it’s about finding the right job for the tools. When not working on repairing, restoring, or building something around the house, you’ll find these men camping, hunting, and fishing with their families or cultivating impressive vegetable gardens on the back 40.
Demographics
• 95% Male
• 55 Average Age
Northern Tool & Equipment Catalog Blow-In is recommended for:
• Automotive
• Business to Business
• Credit Card
• Fishing, Hunting & Shooting
• General Merchandise
• Handyman/Home Improvement
• And All Products and Services for Men
Program Specifications
