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Psychology Today is a lifestyle oriented magazine dedicated to exploring the connections between mind, body & spririt.
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Key Segments |
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| 167,974 |
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Universe / Base Rate |
$105.00 /M |
| 64,924 |
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Recency (6 Month) |
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$11.00 /M
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| 36,908 |
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Recency (3 Month) |
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$16.00 /M
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| 17,913 |
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Recency (1 Month) |
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$21.00 /M
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Fundraising Rate |
$80.00 /M
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Catalog Rate |
$80.00 /M
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| 211,326 |
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Expires |
$75.00 /M
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| 8,813 |
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Canadian |
$120.00 /M
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Audience Profile |
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Psychology Today is a lifestyle oriented magazine dedicated to everyone's favorite subject, Ourselves. For over 40 years, Psychology Today has examined the connection between physical health and emotional well-being. They help reader's by translating the latest research and trends by putting it into a perspective that is useful in our everyday lives. Every issue contains trusted advice from experts in their fields that is designed to help readers take immediate action in their lives.
Psychology Today editorially focuses on Health/Medical, Relationships/Self-Help, Cultural Trends and Food & Nutrition as well as the family and workplace.
Demographics:
These readers are mostly female with a average age of 42 and income of $77,530. 81% have attended/graduated college.
Psychology Today is recommended for:
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Terms and Conditions |
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Sample mail piece required with each order. Payment due 30 days from mail date. All reuses under 5,000 names will be subject to a $75/F fee, in addition to any rental fees incurred. Order cancellations must be received in writing prior to merge. Orders cancelled before merge date include the following fees: $100/F plus processing* and shipping charges. No cancellations or cutbacks allowed post-merge. 20% commission on base rate to authorized brokers. Please allow 3-5 business days to process an order. Any order received at ALC is subject to a $100/F cancellation fee. State and local sales tax will apply where applicable.
*Includes RCs and select fees where applicable.
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Usage - Last 12 month continuation |
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SOURCE |
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100% Direct Mail |
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GEOGRAPHY |
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Domestic (US)
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LIST OWNER |
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Psychology Today |
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LIST MAINTENANCE |
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| Counts through |
05/31/2010 |
| Last update |
06/07/2010 |
| Update frequency |
MONTHLY |
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UNIT OF SALE INFORMATION |
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GENDER PROFILE |
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| Male: |
27% |
| Female: |
70% |
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INCOME |
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| Average: |
$77,530.00 |
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SELECTION CHARGES |
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| BUSINESS ADDRESS |
$10.00 /M
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| CHANGE OF ADDRESS |
$10.00 /M
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| GENDER/SEX |
$8.00 /M
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| LONG TERM SUBS |
$10.00 /M
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| PAID |
$10.00 /M
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| SCF |
$8.00 /M
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| SOURCE |
$10.00 /M
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| STATE |
$8.00 /M
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| ZIP |
$8.00 /M
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ADDRESSING |
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| EMAIL |
$60.00 /F
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| P/S LABELS |
$8.00 /M
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| ZIP TAPE SET-UP FEE |
$50.00 /F
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KEY CODING |
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Key Coding is available |
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| Charges: |
$2.00 /M |
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MINIMUM ORDER |
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| Quantity: |
5,000 |
| Dollar: |
$0.00 |
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REUSE |
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Reuse is allowed |
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| Min Qty: |
1,000 |
| Charges: |
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TELEMARKETING |
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Telemarketing is not allowed |
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CANCELLATION |
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| Charges: |
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COMMISSIONS |
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| Broker: |
20% |
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NET NAME ARRANGEMENTS |
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Net Name is allowed.
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| Net: |
85% |
| Min Qty: |
50,000 |
| Run Charges: |
$10.00 /M |
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EXCHANGES |
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Exchange is not allowed.
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ADDITIONAL NOTES |
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*Reuse is allowed at original base rate. *Cancellations must be received in writing prior to merge - no cancellations or cutbacks allowed post merge. Charges are: $100/F + processing/shipping fees.
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