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Sportsman's Guide Package Insert Program


Launched by outdoorsman Gary Olen in 1970, the Sportsman's Guide is the premier outdoors activity catalog and online store featuring over 90,000 name brand items. Its product shipments are available for package inserts.

Key Segments
3,000,000   Universe / Base Rate $65.00 /M
  *BLOW - IN AVAILABLE*

Audience Profile

The Sportsman’s Guide is a leading mail order catalog marketer of hunting equipment and outdoor sporting gear. Your inserts will reach buyers of clothing, boots, shoes, knives, camping equipment, watches, automotive accessories, black powder guns, air guns, and shooting supplies (ammo, scopes, holsters, cases, cartridge belts). The Sportsman’s Guide also features other gifts and novelties for outdoor enthusiasts, with special emphasis on deer hunting.

 

Sportsman’s Guide PIP is recommended for

  • Automotive
  • Fishing, Hunting & shooting
  • General Merchandise
  • Insurance
  • Music

 

 

Program Specifications

  •  Maximum Size: 5 1/2 x 8 1/2
  •  Maximum Weight: 1/4 ounce
  •  Maximum # of Inserts: 13 Non-Competitive
  •  Inquire for Overweight Charge

 

 

Demographics

  • Average age is 40
  • 57% Online Purchasers

 

 

 

**Any and all overage that is received  for this program will be inserted,  and payment for this overage is expected in full. If a mailer does not want overage to be inserted then it is their responsibility to make sure overage is not shipped. By placing an order into this program it is assumed the mailer has read the terms and conditions and is therefore in agreement with them.**
 



 



Terms and Conditions

Sample mail piece required with each clearance. Payment due 30 days from invoice date. All negotiated rates are subject to change based on USPS rates. Orders cancelled less than 90 days prior to scheduled insertion date will be subject to payment in full.



Usage - Last 12 month continuation
Usage
LIST TYPE
Consumer
 
Package Insert Program
SOURCE
100% Direct Mail
GEOGRAPHY
Domestic (US)
LIST OWNER
Sportsman's Guide
LIST MAINTENANCE
Counts through 12/31/2010
Last update 12/31/2010
Update frequency ANNUALLY
UNIT OF SALE INFORMATION
Average: $90.00
GENDER PROFILE
Male: 80%
Female: 20%
INCOME
Average: $43,000.00
SELECTION CHARGES
ADDRESSING
KEY CODING
Key Coding is not available
MINIMUM ORDER
Quantity: 10,000
Dollar: $0.00
REUSE
Reuse is not allowed
TELEMARKETING
Telemarketing is not allowed
CANCELLATION
Charges: $100.00 /F
COMMISSIONS
Broker: 20%
Agency: 15%
NET NAME ARRANGEMENTS
Net Name is not allowed.
EXCHANGES
Exchange is not allowed.
Contacts
NAME ROLE EMAIL PHONE FAX
Bernadette Joachim Vice President bernadette.joachim@alc.com (914) 524-5225 (914) 524-5290
Marissa Spinelli Production Manager marissa.spinelli@alc.com (914) 524-5229 (914) 524-5290

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