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Sportsman's Guide
Launched by outdoorsman Gary Olen in 1970, the Sportsman's Guide is the premier outdoor activities catalog and online store featuring over 90,000 name brand items.
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Key Segments |
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| 1,817,847 |
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Universe / Base Rate |
$100.00 /M |
| 1,152,935 |
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Recency (12 Month) |
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$7.00 /M
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| 604,850 |
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Recency (6 Month) |
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$12.00 /M
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| 343,014 |
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Recency (3 Month) |
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$17.00 /M
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| 141,497 |
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Recency (1 Month) |
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$22.00 /M
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Internet Buyers Base Rate |
$130.00 /M
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| 1,316,949 |
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Inquiries Base Rate |
$60.00 /M
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Fundraiser Base Rate |
$75.00 /M
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Audience Profile |
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The Sportsman's Guide is a leading catalog and internet marketer of name brand, value priced outdoor gear and general merchandise that supports their customers active outdoor lifestyle. These buyers have purchased a diverse mix of products including outdoor apparel, footwear, camping/hiking equipment, hunting and shooting accessories, fishing supplies, automotive products, electronics, pet supplies, watches and domestic products. The Sportsman's Guide also features gifts and novelties with special emphasis for outdoor enthusiasts.
MODELING AVAILABLE
Sportsman's Guide is recommended for:
Additional Selections
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Apparel
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Automotive Accessories
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Camping & Hiking
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Domestics
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Electronics
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Fishing & Marine
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General Merchandise
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Hardware & Tools
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Hunting & Shooting
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Military
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Personal Accessories
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Pet Supplies
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Terms and Conditions |
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Sample mail piece required with each order. Payment due 30 days from mail date. Order cancellations within 10 days of mail date must be paid in full. Orders cancelled prior to 10 days before mail date include the following fees: $100/F plus $10/M, media and shipping charges. 20% commission on base rate to authorized brokers. Please allow 3-5 business days to process an order. Any order received at ALC is subject to a $100/F cancellation fee. State and local sales tax will apply where applicable.
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Usage - Last 12 month continuation |
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SOURCE |
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100% Direct Mail |
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GEOGRAPHY |
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Domestic (US)
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LIST OWNER |
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Sportsman's Guide |
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LIST MAINTENANCE |
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| Counts through |
07/31/2010 |
| Last update |
08/11/2010 |
| Update frequency |
MONTHLY |
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UNIT OF SALE INFORMATION |
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GENDER PROFILE |
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| Male: |
61% |
| Female: |
14% |
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INCOME |
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| Average: |
$53,000.00 |
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SELECTION CHARGES |
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| $100+ BUYERS |
$30.00 /M
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| $25+ BUYERS |
$15.00 /M
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| $50+ BUYERS |
$20.00 /M
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| $75+ BUYERS |
$25.00 /M
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| GENDER/SEX |
$8.00 /M
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| MODELING FEE |
$25.00 /M
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| MULTI-BUYER |
$10.00 /M
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| PRODUCT |
$16.00 /M
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| SCF |
$8.00 /M
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| STATE |
$8.00 /M
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| ZIP |
$8.00 /M
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ADDRESSING |
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| CD ROM FEE |
$75.00 /F
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| EMAIL/FTP |
$60.00 /F
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| ZIP TAPE SET-UP FEE |
$50.00 /F
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KEY CODING |
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Key Coding is available |
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| Charges: |
$2.00 /M |
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MINIMUM ORDER |
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| Quantity: |
7,500 |
| Dollar: |
$0.00 |
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REUSE |
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Reuse is allowed |
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| Min Qty: |
1,000 |
| Charges: |
$100.00 /F |
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TELEMARKETING |
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Telemarketing is not allowed |
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CANCELLATION |
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| Charges: |
$100.00 /F |
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COMMISSIONS |
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| Broker: |
20% |
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NET NAME ARRANGEMENTS |
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Net Name is allowed.
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| Net: |
85% |
| Min Qty: |
50,000 |
| Run Charges: |
$10.00 /M |
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EXCHANGES |
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Exchange is allowed.
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ADDITIONAL NOTES |
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**Reuse is allowed at original order's base rate.
**Cancellations must be received in writing prior to merge - no cancellations or cutbacks post merge. Charges are: $100/F + Processing/Shipping fees.
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