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DIABETIC COOKING™


DIABETIC COOKING™ is a bimonthly magazine offering great-tasting and nutritious recipes to help people with diabetes manage their daily meal plans. In addition to countless easy-to-follow recipes, each issue is filled with cooking tips, baking secrets, helpful shopping hints, cooking lessons, and menu suggestions for family dinners and casual entertaining. The readers of DIABETIC COOKING™ are primarily married women, largely in two person households. These individuals are educated and have a combined income of $40,000+ on average. Most are diabetic or have a family member in the household with the disease.

Key Segments
212,443   Universe / Base Rate $110.00 /M
212,443   Active Subscribers $110.00 /M
13,150   1 month hotline + $16.00 /M
41,799   3 month hotline + $12.00 /M
115,450   6 month hotline + $8.00 /M
155,906   Expires $95.00 /M
  **Fundraiser Rate $70/M** $70.00 /M
  **Catalog Rate $85/M** $85.00 /M
  **Non-Reciprocal Surcharge $20/M** + $20.00 /M

Audience Profile

DIABETIC COOKING™ is a bimonthly magazine offering great-tasting and nutritious recipes to help people with diabetes manage their daily meal plans. In addition to countless easy-to-follow recipes, each issue is filled with cooking tips, baking secrets, helpful shopping hints, cooking lessons, and menu suggestions for family dinners and casual entertaining. The readers of DIABETIC COOKING™ are primarily married women, largely in two person households.  These individuals are educated and have a combined income of $40,000+ on average. Most are diabetic or have a family member in the household with the disease. These women refer to DIABETIC COOKING™ on a weekly basis for interesting and delicious meals to prepare.

 

Minimum Order: 7,500
Net Name: Inquire.

Demographics: 
Average Age 45
Average HHI $40,000+
Female/Male 75%/25%


Restrictions: 


Sample mailing piece required for approval.
Mailer must comply with industry ethics on list use.





Terms and Conditions

Sample mail piece required with each order. Payment due 30 days from mail date. Order cancellations within 10 days of mail date must be paid in full. Orders cancelled prior to 10 days before mail date include the following fees: $100/F plus $10/M, media and shipping charges. 20% commission on base rate to authorized brokers. Please allow 3-5 business days to process an order. Any order received at ALC is subject to a $100/F cancellation fee. State and local sales tax will apply where applicable.



Usage - Last 12 month continuation
Usage
LIST TYPE
Consumer
 
Mailing List
SOURCE
Direct to Publisher
GEOGRAPHY
Domestic (US)
LIST OWNER
LIST MAINTENANCE
New to ALC 01/28/2008
Counts through 06/30/2010
Last update 07/12/2010
Update frequency MONTHLY
UNIT OF SALE INFORMATION
Average: $23.94
GENDER PROFILE
Male: 25%
Female: 75%
SELECTION CHARGES
KEY CODING $3.50 /M
STATE/SCF/ZIP/GENDER $8.00 /M
ZIP TAPE SET UP FEE $35.00 /F
ADDRESSING
4-UP CHESHIRE LABELS No charge
CARTRIDGE/DISKETTE/MAG TAPE $30.00 /F
EMAIL $50.00 /F
PRESSURE SENSITIVE LABELS $7.00 /M
KEY CODING
Key Coding is available
Charges: $3.50 /M
MINIMUM ORDER
Quantity: 7,500
Dollar: $0.00
REUSE
Reuse is allowed
Min Qty: 1
Charges:
TELEMARKETING
Telemarketing is not allowed
CANCELLATION
Charges: $100.00 /F
COMMISSIONS
Broker: 20%
NET NAME ARRANGEMENTS
Please inquire.
EXCHANGES
Please inquire.
Contacts
NAME ROLE EMAIL PHONE FAX
Sara Jones Director of Client Services sara.jones@alc.com (609) 580-2539 (609) 580-2810
Kerry Fischette Client Marketing Manager kerry.fischette@alc.com (609) 580-2875 (609) 580-2810

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