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Play-A-Sound® Children's Books


The Play-A-Sound® Children's Books file consists of parents of young children ages 0-8 who have purchased replacement batteries for their children's Play-A-Song® and Play-A-Sound® books from Publications International, Ltd. These responsive parents take an active role in their children's growth and development. They consider direct mail shopping a convenient way to obtain items for themselves, their families and their households.

Key Segments
467,042   Universe / Base Rate $95.00 /M
467,042   Total Universe $95.00 /M
2,997   3 Month Hotline + $12.00 /M
6,108   6 Month Hotline + $8.00 /M
11,700   12 Month Buyers + $5.00 /M
29,100   24 Month Buyers + $5.00 /M
  ****Fundraiser Rate $70/M** $70.00 /M
  **Catalog Rate $85/M** $85.00 /M
  **Non-Reciprocal Surcharge $20/M** + $20.00 /M

Audience Profile

The Play-A-Sound® Children's Books file consists of parents of young children ages 0-8 who have purchased replacement batteries for their children's Play-A-Song® and Play-A-Sound® books from Publications International, Ltd. These unique books combine reading with music and sound effects to stimulate interaction and learning. These concerned parents take an active role in their children's growth and development. They consider direct mail shopping a convenient way to obtain items for themselves, their families and their households. Additional information is available at: www.pilbooks.com

Minimum Order: 7,500

Net Name: Inquire.

Demographics: 
Mail Order Buyers 73%
Married 90%
Homeowners 91%


Restrictions: 


Sample mailing piece required for approval.
Mailer must comply with industry ethics on list use.




Terms and Conditions

Sample mail piece required with each order. Payment due 30 days from mail date. Order cancellations within 10 days of mail date must be paid in full. Orders cancelled prior to 10 days before mail date include the following fees: $100/F plus $10/M, media and shipping charges. 20% commission on base rate to authorized brokers. Please allow 3-5 business days to process an order. Any order received at ALC is subject to a $100/F cancellation fee. State and local sales tax will apply where applicable.



Usage - Last 12 month continuation
Usage
LIST TYPE
Consumer
 
Mailing List
SOURCE
Direct Mail
GEOGRAPHY
Domestic (US)
LIST OWNER
LIST MAINTENANCE
New to ALC 01/28/2008
Counts through 02/28/2010
Last update 03/18/2010
Update frequency QUARTERLY
UNIT OF SALE INFORMATION
High: $19.99
Average: $15.00
Low $5.99
GENDER PROFILE
Male: 30%
Female: 70%
INCOME
Average: $60,000.00
SELECTION CHARGES
DOLLAR AMOUNT $10.00 /M
KEY CODING $3.50 /M
MULTI-BUYERS $15.00 /M
SOURCE $9.00 /M
STATE/SCF/ZIP/GENDER $8.00 /M
ZIP TAPE SET UP FEE $35.00 /F
ADDRESSING
4-UP CHESHIRE LABELS No charge
CARTRIDGE/DISKETTE/MAG TAPE $30.00 /F
EMAIL $50.00 /F
PRESSURE SENSITIVE LABELS $7.00 /M
KEY CODING
Key Coding is available
Charges: $3.50 /M
MINIMUM ORDER
Quantity: 7,500
Dollar: $0.00
REUSE
Reuse is allowed
Min Qty: 0
Charges:
TELEMARKETING
Telemarketing is not allowed
CANCELLATION
Charges: $100.00 /F
COMMISSIONS
Broker: 20%
NET NAME ARRANGEMENTS
Please inquire.
EXCHANGES
Please inquire.
Contacts
NAME ROLE EMAIL PHONE FAX
Sara Jones Director of Client Services sara.jones@alc.com (609) 580-2539 (609) 580-2810
Kerry Fischette Client Marketing Manager kerry.fischette@alc.com (609) 580-2875 (609) 580-2810

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