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Play-A-Sound® Children's Books
The Play-A-Sound® Children's Books file consists of parents of young children ages 0-8 who have purchased replacement batteries for their children's Play-A-Song® and Play-A-Sound® books from Publications International, Ltd. These responsive parents take an active role in their children's growth and development. They consider direct mail shopping a convenient way to obtain items for themselves, their families and their households.

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Key Segments |
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| 467,042 |
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Universe / Base Rate |
$95.00 /M |
| 467,042 |
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Total Universe |
$95.00 /M
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| 2,997 |
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3 Month Hotline |
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$12.00 /M
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| 6,108 |
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6 Month Hotline |
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$8.00 /M
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| 11,700 |
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12 Month Buyers |
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$5.00 /M
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| 29,100 |
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24 Month Buyers |
+
$5.00 /M
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****Fundraiser Rate $70/M** |
$70.00 /M
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**Catalog Rate $85/M** |
$85.00 /M
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**Non-Reciprocal Surcharge $20/M** |
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$20.00 /M
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Audience Profile |
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The Play-A-Sound® Children's Books file consists of parents of young children ages 0-8 who have purchased replacement batteries for their children's Play-A-Song® and Play-A-Sound® books from Publications International, Ltd. These unique books combine reading with music and sound effects to stimulate interaction and learning. These concerned parents take an active role in their children's growth and development. They consider direct mail shopping a convenient way to obtain items for themselves, their families and their households. Additional information is available at: www.pilbooks.com
Minimum Order: 7,500
Net Name: Inquire.
Demographics:
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| Mail Order Buyers |
73% |
| Married |
90% |
| Homeowners |
91% |
Sample mailing piece required for approval. Mailer must comply with industry ethics on list use.
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Terms and Conditions |
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Sample mail piece required with each order. Payment due 30 days from mail date. Order cancellations within 10 days of mail date must be paid in full. Orders cancelled prior to 10 days before mail date include the following fees: $100/F plus $10/M, media and shipping charges. 20% commission on base rate to authorized brokers. Please allow 3-5 business days to process an order. Any order received at ALC is subject to a $100/F cancellation fee. State and local sales tax will apply where applicable.
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Usage - Last 12 month continuation |
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SOURCE |
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Direct Mail |
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GEOGRAPHY |
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Domestic (US)
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LIST OWNER |
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LIST MAINTENANCE |
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| New to ALC |
01/28/2008 |
| Counts through |
02/28/2010 |
| Last update |
03/18/2010 |
| Update frequency |
QUARTERLY |
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UNIT OF SALE INFORMATION |
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| High: |
$19.99 |
| Average: |
$15.00 |
| Low |
$5.99 |
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GENDER PROFILE |
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| Male: |
30% |
| Female: |
70% |
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INCOME |
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| Average: |
$60,000.00 |
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SELECTION CHARGES |
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| DOLLAR AMOUNT |
$10.00 /M
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| KEY CODING |
$3.50 /M
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| MULTI-BUYERS |
$15.00 /M
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| SOURCE |
$9.00 /M
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| STATE/SCF/ZIP/GENDER |
$8.00 /M
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| ZIP TAPE SET UP FEE |
$35.00 /F
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ADDRESSING |
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| 4-UP CHESHIRE LABELS |
No charge
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| CARTRIDGE/DISKETTE/MAG TAPE |
$30.00 /F
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| EMAIL |
$50.00 /F
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| PRESSURE SENSITIVE LABELS |
$7.00 /M
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KEY CODING |
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Key Coding is available |
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| Charges: |
$3.50 /M |
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MINIMUM ORDER |
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| Quantity: |
7,500 |
| Dollar: |
$0.00 |
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REUSE |
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Reuse is allowed |
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| Min Qty: |
0 |
| Charges: |
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TELEMARKETING |
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Telemarketing is not allowed |
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CANCELLATION |
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| Charges: |
$100.00 /F |
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COMMISSIONS |
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| Broker: |
20% |
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NET NAME ARRANGEMENTS |
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Please inquire.
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EXCHANGES |
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Please inquire.
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