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Favorite Brand Name Recipes™ & Best Recipes™ Cookbook Buyers
Favorite Brand Name Recipes Cookbooks are designed for all levels of cooking enthusiasts. Each book is lavishly illustrated with easy-to-follow instructions and a variety of culinary delights. There are tips from experts on preparation, presentation, and health and nutrition. Some of the recent "hot" titles include: Kraft & Philadelphia Cream Cheese; Make Every Day Special, Quick and Easy Casseroles.
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Key Segments |
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| 70,221 |
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Universe / Base Rate |
$100.00 /M |
| 37,132 |
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24 Mos Actives |
$100.00 /M
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| 1,080 |
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1 Month Hotline |
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$16.00 /M
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| 6,833 |
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6 Month Hotline |
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$8.00 /M
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| 14,913 |
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12 Month Buyers |
$100.00 /M
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**Fundraiser Rate $70/M** |
$70.00 /M
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**Catalog Rate $85/M** |
$85.00 /M
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**Non-Reciprocal Surcharge $20/M** |
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$20.00 /M
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Audience Profile |
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Favorite Brand Name Recipes™ & Best Recipes™ Cookbooks are designed for all levels of cooking enthusiasts. Each book is lavishly illustrated with easy-to-follow instructions and a variety of culinary delights. There are tips from experts on preparation, presentation, and health and nutrition. Some of the recent "hot" titles include: Kraft® Philadelphia Cream Cheese® Make Every Day Special, Jell-O® 100th Anniversary, Baker's® Easiest Ever Chocolate, Equal® Sweet Ideas, French's® Casseroles and More, French's® Quick and Easy Casseroles, and Cool Whip® Get Togethers. Additional information is available at: www.pilbooks.com
Minimum Order: 7,500
Net Name: Inquire.
Demographics:
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| Mail Order Buyers/Responders |
73% |
| Married |
81% |
| Homeowners |
90% |
Sample mailing piece required for approval.
Mailer must comply with industry ethics on list use.
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Terms and Conditions |
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Sample mail piece required with each order. Payment due 30 days from mail date. Order cancellations within 10 days of mail date must be paid in full. Orders cancelled prior to 10 days before mail date include the following fees: $100/F plus $10/M, media and shipping charges. 20% commission on base rate to authorized brokers. Please allow 3-5 business days to process an order. Any order received at ALC is subject to a $100/F cancellation fee. State and local sales tax will apply where applicable.
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Usage - Last 12 month continuation |
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SOURCE |
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Direct to Publsiher |
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GEOGRAPHY |
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Domestic (US)
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LIST OWNER |
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LIST MAINTENANCE |
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| New to ALC |
01/28/2008 |
| Counts through |
11/30/2009 |
| Last update |
03/01/2010 |
| Update frequency |
MONTHLY |
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UNIT OF SALE INFORMATION |
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| High: |
$19.99 |
| Average: |
$13.00 |
| Low |
$3.66 |
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GENDER PROFILE |
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| Male: |
8% |
| Female: |
76% |
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INCOME |
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| Average: |
$50,000.00 |
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SELECTION CHARGES |
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| KEY CODING |
$3.50 /M
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| STATE/SCF/ZIP/GENDER |
$8.00 /M
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| ZIP TAPE SET UP FEE |
$35.00 /F
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ADDRESSING |
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| 4-UP CHESHIRE LABELS |
No charge
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| CARTRIDGE/DISKETTE/MAG TAPE |
$30.00 /F
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| EMAIL |
$50.00 /F
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| PRESSURE SENSITIVE LABELS |
$7.00 /M
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KEY CODING |
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Key Coding is available |
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| Charges: |
$3.50 /M |
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MINIMUM ORDER |
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| Quantity: |
7,500 |
| Dollar: |
$0.00 |
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REUSE |
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Reuse is allowed |
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| Min Qty: |
0 |
| Charges: |
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TELEMARKETING |
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Telemarketing is not allowed |
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CANCELLATION |
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| Charges: |
$100.00 /F |
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COMMISSIONS |
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| Broker: |
20% |
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NET NAME ARRANGEMENTS |
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Please inquire.
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EXCHANGES |
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Please inquire.
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