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Civil War Preservation Trust


Formed in 1999, the Civil War Preservation Trust is the largest private non-profit organization dedicated to the preservation of battlefields in the United States. Members receive the following benefits: a quarterly magazine, invitations to exclusive seminars, lectures & tours, special rates & event packages at Historic Inns and opportunities to attend the national conference and reenactments.
Key Segments
82,357   Universe / Base Rate $95.00 /M
20,896   24 Month Active Members + $95.00 /M
11,028   12 Month Hotline + $6.00 /M
6,228   6 Month Hotline + $10.00 /M
61,551   Former Members 24 Month - 36 Month + $80.00 /M
  **Fundraiser/Non-Profit Rate $80/M** + $80.00 /M
  **Non-Affinity Catalog Rate $85/M**
  **Non-Reciprocal Surcharge $15/M**

Audience Profile

Formed in 1999, the Civil War Preservation Trust is the largest private non-profit organization dedicated to the preservation of battlefields in the United States. Its mission is to promote appreciation and stewardship of our nation's historical, cultural and environmental heritage through the preservation of significant Civil War battlefields and the support of educational programs. Members receive the following benefits: a quarterly magazine, invitations to exclusive seminars, lectures & tours, special rates & event packages at Historic Inns and opportunities to attend the national conference and reenactments.             

CWPT also hosts "The Teacher Institute" an annual conference for educators, which includes, workshops, tours, exhibits, speakers and networking opportunities.


These members are well-educated men & women with a great passion for history. They enjoy reading, listening to music and traveling around the country visiting historic sites.

Minimum Order: 7,500

Net Name: 85% For orders over 50,000 plus $8/M run charges

Demographics:

Age 41 - 60

50%

HHI $55,000+

49%

Homeowners

64%

Completed College or Graduate School

57%

 

Restrictions:


Sample mailing piece required for approval.
Mailer must comply with industry ethics on list use.



Terms and Conditions

Sample mail piece required with each order. Payment due 30 days from mail date. Order cancellations within 10 days of mail date must be paid in full. Orders cancelled prior to 10 days before mail date include the following fees: $100/F plus $10/M, media and shipping charges. 20% commission on base rate to authorized brokers. Please allow 3-5 business days to process an order. Any order received at ALC is subject to a $100/F cancellation fee. State and local sales tax will apply where applicable.



Usage - Last 12 month continuation
Usage
LIST TYPE
Consumer
 
Mailing List
SOURCE
100% Direct Response
GEOGRAPHY
Domestic (US)
LIST OWNER
LIST MAINTENANCE
New to ALC 01/28/2008
Counts through 05/27/2010
Last update 06/07/2010
Update frequency QUARTERLY
UNIT OF SALE INFORMATION
Average: $50.00
GENDER PROFILE
Male: 73%
Female: 19%
INCOME
Average: $50,000.00
SELECTION CHARGES
6 MONTH HOTLINE $10.00 /M
AGE/GENDER/INCOME/MARITAL STATUS $7.00 /M
DIRECT MAIL SOLD $14.00 /M
KEY CODING $3.00 /M
MEDIAN YEARS OF EDUCATION $7.00 /M
RUNNING CHARGES $8.00 /M
STATE/SCF/ZIP/GENDER $7.00 /M
ADDRESSING
EMAIL $50.00 /F
FTP $50.00 /F
ZIP FILE SET UP 10-14 AREAS $50.00 /F
ZIP FILE SET UP 15+AREAS $75.00 /F
ZIP FILE SET UP 5-9 AREAS $35.00 /F
KEY CODING
Key Coding is available
Charges: $3.00 /M
MINIMUM ORDER
Quantity: 7,500
Dollar: $0.00
REUSE
Please inquire
TELEMARKETING
Telemarketing is not allowed
CANCELLATION
Charges: $100.00 /F
COMMISSIONS
Broker: 20%
NET NAME ARRANGEMENTS
Net Name is allowed.
Net: 85%
Min Qty: 50,000
Run Charges: $8.00 /M
EXCHANGES
Please inquire.
Contacts
NAME ROLE EMAIL PHONE FAX
Sara Jones Director of Client Services sara.jones@alc.com (609) 580-2539 (609) 580-2810
Lynn Hover Account Coordinator lynn.hover@alc.com (609) 580-2632 (609) 580-2809
Kerry Fischette Client Marketing Manager kerry.fischette@alc.com (609) 580-2875 (609) 580-2810

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