 |
 |
 |
 |
Civil War Preservation Trust
Formed in 1999, the Civil War Preservation Trust is the largest private non-profit organization dedicated to the preservation of battlefields in the United States. Members receive the following benefits: a quarterly magazine, invitations to exclusive seminars, lectures & tours, special rates & event packages at Historic Inns and opportunities to attend the national conference and reenactments.
|
|
 |
 |
Key Segments |
 |
| 82,357 |
|
Universe / Base Rate |
$95.00 /M |
| 20,896 |
|
24 Month Active Members |
+
$95.00 /M
|
| 11,028 |
|
12 Month Hotline |
+
$6.00 /M
|
| 6,228 |
|
6 Month Hotline |
+
$10.00 /M
|
| 61,551 |
|
Former Members 24 Month - 36 Month |
+
$80.00 /M
|
| |
|
**Fundraiser/Non-Profit Rate $80/M** |
+
$80.00 /M
|
| |
|
**Non-Affinity Catalog Rate $85/M** |
|
| |
|
**Non-Reciprocal Surcharge $15/M** |
|

|
 |
 |
Audience Profile |
 |
Formed in 1999, the Civil War Preservation Trust is the largest private non-profit organization dedicated to the preservation of battlefields in the United States. Its mission is to promote appreciation and stewardship of our nation's historical, cultural and environmental heritage through the preservation of significant Civil War battlefields and the support of educational programs. Members receive the following benefits: a quarterly magazine, invitations to exclusive seminars, lectures & tours, special rates & event packages at Historic Inns and opportunities to attend the national conference and reenactments.
CWPT also hosts "The Teacher Institute" an annual conference for educators, which includes, workshops, tours, exhibits, speakers and networking opportunities.
These members are well-educated men & women with a great passion for history. They enjoy reading, listening to music and traveling around the country visiting historic sites.
Minimum Order: 7,500
Net Name: 85% For orders over 50,000 plus $8/M run charges
|
Demographics:
|
|
Age 41 - 60
|
50%
|
|
HHI $55,000+
|
49%
|
|
Homeowners
|
64%
|
|
Completed College or Graduate School
|
57%
|
Sample mailing piece required for approval. Mailer must comply with industry ethics on list use.
|
 |
 |
Terms and Conditions |
 |
Sample mail piece required with each order. Payment due 30 days from mail date. Order cancellations within 10 days of mail date must be paid in full. Orders cancelled prior to 10 days before mail date include the following fees: $100/F plus $10/M, media and shipping charges. 20% commission on base rate to authorized brokers. Please allow 3-5 business days to process an order. Any order received at ALC is subject to a $100/F cancellation fee. State and local sales tax will apply where applicable.
|
 |
 |
Usage - Last 12 month continuation |
 |
|
|
|
 |
 |
|
|
 |
 |
|
|
 |
SOURCE |
 |
 |
100% Direct Response |
 |
 |
GEOGRAPHY |
 |
 |
Domestic (US)
|
 |
 |
LIST OWNER |
 |
 |
|
 |
 |
LIST MAINTENANCE |
 |
 |
| New to ALC |
01/28/2008 |
| Counts through |
05/27/2010 |
| Last update |
06/07/2010 |
| Update frequency |
QUARTERLY |
 |
|
 |
UNIT OF SALE INFORMATION |
 |
 |
|
 |
 |
GENDER PROFILE |
 |
 |
| Male: |
73% |
| Female: |
19% |
 |
|
 |
INCOME |
 |
 |
| Average: |
$50,000.00 |
 |
|
 |
SELECTION CHARGES |
 |
 |
| 6 MONTH HOTLINE |
$10.00 /M
|
| AGE/GENDER/INCOME/MARITAL STATUS |
$7.00 /M
|
| DIRECT MAIL SOLD |
$14.00 /M
|
| KEY CODING |
$3.00 /M
|
| MEDIAN YEARS OF EDUCATION |
$7.00 /M
|
| RUNNING CHARGES |
$8.00 /M
|
| STATE/SCF/ZIP/GENDER |
$7.00 /M
|
 |
|
 |
ADDRESSING |
 |
 |
| EMAIL |
$50.00 /F
|
| FTP |
$50.00 /F
|
| ZIP FILE SET UP 10-14 AREAS |
$50.00 /F
|
| ZIP FILE SET UP 15+AREAS |
$75.00 /F
|
| ZIP FILE SET UP 5-9 AREAS |
$35.00 /F
|
 |
|
 |
KEY CODING |
 |
 |
Key Coding is available |
 |
| Charges: |
$3.00 /M |
 |
|
 |
 |
MINIMUM ORDER |
 |
 |
| Quantity: |
7,500 |
| Dollar: |
$0.00 |
 |
|
 |
REUSE |
 |
 |
Please inquire |
 |
 |
TELEMARKETING |
 |
 |
Telemarketing is not allowed |
 |
 |
CANCELLATION |
 |
 |
| Charges: |
$100.00 /F |
 |
|
 |
 |
COMMISSIONS |
 |
 |
| Broker: |
20% |
 |
|
 |
NET NAME ARRANGEMENTS |
 |
 |
Net Name is allowed.
|
 |
| Net: |
85% |
| Min Qty: |
50,000 |
| Run Charges: |
$8.00 /M |
 |
|
 |
 |
EXCHANGES |
 |
 |
Please inquire.
|
 |
|