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KQED/Bay Area Public Broadcasting
Based in San Francisco, KQED operates Northern California's largest public broadcasting center, including KQED Public Television.
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Key Segments |
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| 90,840 |
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Universe / Base Rate |
$80.00 /M |
| 90,840 |
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Active Members |
$80.00 /M
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| 63,724 |
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Direct Mail Members |
$85.00 /M
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Audience Profile |
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Based in San Francisco, KQED operates Northern California's largest public broadcasting center, including KQED Public Television. As one of the nation's most-watched public TV station, KQED provides an ever-increasing audience with some of the most powerful and perceptive programming available.
The KQED members are affluent, well-educated men and women who live predominantly in the San Francisco Bay Area. They share a strong appreciation for the arts, enjoy attending cultural events and frequently contribute to worthy causes. The KQED members are recommended to fundraisers seeking support for community services, health, children's, educational, environmental and animal causes.
Minimum Order: 7,500
Net Name: 85% on orders over 50,000 plus $8.00/M running charge.
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Demographics:
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Average Age
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45+
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AVAILABLE TO 501(C)3 NON-PROFITS ONLY.
Mailer must submit 501(C)3 forms with orders.
Sample mailing piece required for approval.
Mailer must comply with industry ethics on list use.
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Terms and Conditions |
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Sample mail piece required with each order. Payment due 30 days from mail date. Order cancellations within 10 days of mail date must be paid in full. Orders cancelled prior to 10 days before mail date include the following fees: $100/F plus $10/M, media and shipping charges. 10% commission on base rate to authorized brokers. Please allow 3-5 business days to process an order. Any order received at ALC is subject to a $100/F cancellation fee. State and local sales tax will apply where applicable.
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Usage - Last 12 month continuation |
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SOURCE |
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70% Direct Mail/20% Pledge Drives/10% Space Ads |
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GEOGRAPHY |
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Domestic (US)
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LIST OWNER |
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LIST MAINTENANCE |
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| Counts through |
07/30/2010 |
| Last update |
08/31/2010 |
| Update frequency |
QUARTERLY |
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UNIT OF SALE INFORMATION |
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GENDER PROFILE |
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| Male: |
35% |
| Female: |
65% |
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INCOME |
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| Average: |
$206,000.00 |
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SELECTION CHARGES |
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| KEY CODING |
$1.00 /M
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| STATE/SCF/ZIP/GENDER |
$7.00 /M
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ADDRESSING |
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| 4-UP CHESHIRE LABELS |
$6.00 /M
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| EMAIL/FTP |
$60.00 /F
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| MAGNETIC TAPE/ZIP TAPE |
$30.00 /F
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| PRESSURE SENSITIVE LABELS |
$7.00 /M
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KEY CODING |
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Key Coding is available |
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| Charges: |
$1.00 /M |
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MINIMUM ORDER |
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| Quantity: |
7,500 |
| Dollar: |
$0.00 |
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REUSE |
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Please inquire |
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TELEMARKETING |
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Telemarketing is not allowed |
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CANCELLATION |
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| Charges: |
$100.00 /F |
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COMMISSIONS |
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| Broker: |
10% |
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NET NAME ARRANGEMENTS |
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Net Name is allowed.
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| Net: |
85% |
| Min Qty: |
50,000 |
| Run Charges: |
$8.00 /M |
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EXCHANGES |
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Please inquire.
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