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Wilson Quarterly, The


Since 1976, the Wilson Quarterly has provided a nonpartisan and nonideological window on the world of ideas. Published by the Woodrow Wilson International Center for Scholars, the magazine includes many subject areas but always with an eye to public questions: issues in politics and policy, culture, religion, science, and other fields that bear upon our public life.
Key Segments
35,193   Universe / Base Rate $110.00 /M
35,193   Active Subscribers $110.00 /M
7,477   3 Month Hotline + $12.00 /M
13,799   6 Month Hotline + $8.00 /M
22,279   24 Month Expires $105.00 /M
  **Non-Profit Rate $85/M** $85.00 /M
  **Catalog Rate $90/M** $90.00 /M
32,145   Active Paid Subscribers + $10.00 /M

Audience Profile

Since 1976, the Wilson Quarterly has provided a nonpartisan and nonideological window on the world of ideas.  Published by the Woodrow Wilson International Center for Scholars, the magazine includes many subject areas but always with an eye to public questions: issues in politics and policy, culture, religion, science, and other fields that bear upon our public life.

The Wilson Quarterly subscribers are educated, influential, and involved.  These opinion leaders hold professional positions and earn high incomes.  They are avid readers, travelers and investors who frequently shop through the mail; prime prospects for offers of books, magazines, travel/educational programs, music/videos, cultural events, apparel, gifts, seminars, fundraisers and more.

Minimum Order: 7,500
Net Name: Inquire.

Demographics: 
Average Age 54.6
College Graduate+ 85.4%
Average Net Worth $1,075,000
Homeowners 75.7%
Avg. Spent by Mail/Phone/Internet in Last 12 Mos. $989.00
Use a Computer at Home or Work 82.6%
Professional/Managerial 83.4%
Have One or More Investments 88.3%
Taken 1+ Trips in the Past 12 Months 87.0%
Contribute to Charities 93.7%
Purchased Books through the Mail 87.4%
Purchased Clothing via Mail 57.8%
Sport/Outdoor Activity in Past 12 Mos. 92.9%

 

Terms: 


Non-reciprocal Charge $20/M.

Restrictions: 


Sample mailing piece required for approval.
Mailer must comply with industry ethics on list use.




Terms and Conditions

Sample mail piece required with each order. Payment due 30 days from mail date. Order cancellations within 10 days of mail date must be paid in full. Orders cancelled prior to 10 days before mail date include the following fees: $100/F plus $10/M, media and shipping charges. 20% commission on base rate to authorized brokers. Please allow 3-5 business days to process an order. Any order received at ALC is subject to a $100/F cancellation fee. State and local sales tax will apply where applicable.



Usage - Last 12 month continuation
Usage
LIST TYPE
Consumer
 
Mailing List
SOURCE
100% Direct Mail Generated
GEOGRAPHY
Domestic (US)
LIST OWNER
LIST MAINTENANCE
New to ALC 01/28/2008
Counts through 07/30/2010
Last update 08/09/2010
Update frequency MONTHLY
UNIT OF SALE INFORMATION
High: $24.00
GENDER PROFILE
Male: 77.2%
Female: %
INCOME
Average: $140,000.00
SELECTION CHARGES
12 MONTH HOTLINE $5.00 /M
KEY CODING $3.00 /M
PAID $10.00 /M
STATE/SCF/ZIP/GENDER/SOURCE $7.00 /M
ADDRESSING
4-UP CHESHIRE LABELS No charge
EMAIL $60.00 /F
MAGNETIC TAPE/CARTRIDGE $30.00 /F
PRESSURE SENSITIVE LABELS $7.50 /M
ZIP TAPE SET-UP $35.00 /F
KEY CODING
Key Coding is available
Charges: $1.00 /M
MINIMUM ORDER
Quantity: 7,500
Dollar: $0.00
REUSE
Please inquire
TELEMARKETING
Telemarketing is not allowed
CANCELLATION
Charges: $100.00 /F
COMMISSIONS
Broker: 20%
NET NAME ARRANGEMENTS
Please inquire.
EXCHANGES
Please inquire.
Contacts
NAME ROLE EMAIL PHONE FAX
Sara Jones Director of Client Services sara.jones@alc.com (609) 580-2539 (609) 580-2810
Lynn Hover Account Coordinator lynn.hover@alc.com (609) 580-2632 (609) 580-2809
Kerry Fischette Client Marketing Manager kerry.fischette@alc.com (609) 580-2875 (609) 580-2810

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