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Wilson Quarterly, The
Since 1976, the Wilson Quarterly has provided a nonpartisan and nonideological window on the world of ideas. Published by the Woodrow Wilson International Center for Scholars, the magazine includes many subject areas but always with an eye to public questions: issues in politics and policy, culture, religion, science, and other fields that bear upon our public life.
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Key Segments |
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| 35,193 |
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Universe / Base Rate |
$110.00 /M |
| 35,193 |
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Active Subscribers |
$110.00 /M
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| 7,477 |
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3 Month Hotline |
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$12.00 /M
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| 13,799 |
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6 Month Hotline |
+
$8.00 /M
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| 22,279 |
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24 Month Expires |
$105.00 /M
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**Non-Profit Rate $85/M** |
$85.00 /M
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**Catalog Rate $90/M** |
$90.00 /M
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| 32,145 |
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Active Paid Subscribers |
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$10.00 /M
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Audience Profile |
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Since 1976, the Wilson Quarterly has provided a nonpartisan and nonideological window on the world of ideas. Published by the Woodrow Wilson International Center for Scholars, the magazine includes many subject areas but always with an eye to public questions: issues in politics and policy, culture, religion, science, and other fields that bear upon our public life.
The Wilson Quarterly subscribers are educated, influential, and involved. These opinion leaders hold professional positions and earn high incomes. They are avid readers, travelers and investors who frequently shop through the mail; prime prospects for offers of books, magazines, travel/educational programs, music/videos, cultural events, apparel, gifts, seminars, fundraisers and more.
Minimum Order: 7,500 Net Name: Inquire.
Demographics:
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| Average Age |
54.6 |
| College Graduate+ |
85.4% |
| Average Net Worth |
$1,075,000 |
| Homeowners |
75.7% |
| Avg. Spent by Mail/Phone/Internet in Last 12 Mos. |
$989.00 |
| Use a Computer at Home or Work |
82.6% |
| Professional/Managerial |
83.4% |
| Have One or More Investments |
88.3% |
| Taken 1+ Trips in the Past 12 Months |
87.0% |
| Contribute to Charities |
93.7% |
| Purchased Books through the Mail |
87.4% |
| Purchased Clothing via Mail |
57.8% |
| Sport/Outdoor Activity in Past 12 Mos. |
92.9% |
Non-reciprocal Charge $20/M.
Sample mailing piece required for approval. Mailer must comply with industry ethics on list use.
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Terms and Conditions |
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Sample mail piece required with each order. Payment due 30 days from mail date. Order cancellations within 10 days of mail date must be paid in full. Orders cancelled prior to 10 days before mail date include the following fees: $100/F plus $10/M, media and shipping charges. 20% commission on base rate to authorized brokers. Please allow 3-5 business days to process an order. Any order received at ALC is subject to a $100/F cancellation fee. State and local sales tax will apply where applicable.
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Usage - Last 12 month continuation |
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SOURCE |
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100% Direct Mail Generated |
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GEOGRAPHY |
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Domestic (US)
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LIST OWNER |
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LIST MAINTENANCE |
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| New to ALC |
01/28/2008 |
| Counts through |
07/30/2010 |
| Last update |
08/09/2010 |
| Update frequency |
MONTHLY |
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UNIT OF SALE INFORMATION |
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GENDER PROFILE |
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| Male: |
77.2% |
| Female: |
% |
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INCOME |
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| Average: |
$140,000.00 |
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SELECTION CHARGES |
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| 12 MONTH HOTLINE |
$5.00 /M
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| KEY CODING |
$3.00 /M
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| PAID |
$10.00 /M
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| STATE/SCF/ZIP/GENDER/SOURCE |
$7.00 /M
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ADDRESSING |
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| 4-UP CHESHIRE LABELS |
No charge
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| EMAIL |
$60.00 /F
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| MAGNETIC TAPE/CARTRIDGE |
$30.00 /F
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| PRESSURE SENSITIVE LABELS |
$7.50 /M
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| ZIP TAPE SET-UP |
$35.00 /F
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KEY CODING |
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Key Coding is available |
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| Charges: |
$1.00 /M |
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MINIMUM ORDER |
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| Quantity: |
7,500 |
| Dollar: |
$0.00 |
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REUSE |
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Please inquire |
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TELEMARKETING |
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Telemarketing is not allowed |
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CANCELLATION |
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| Charges: |
$100.00 /F |
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COMMISSIONS |
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| Broker: |
20% |
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NET NAME ARRANGEMENTS |
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Please inquire.
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EXCHANGES |
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Please inquire.
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