These highly educated, worldly and affluent subscribers are both inquisitive and acquisitive. They are achievers whose lifestyles reflect the benefits of their advanced positions and incomes. These upscale readers are culturally involved, are active in the political arena and have the disposable income to respond to a variety of direct mail offers.

• Avg. Household Income $125,900
• Avg. Age 53
• Avg. Household Net Worth $1,349,700
• 87% College Graduates
• 59% Postgraduate Study
• Avg. of 28 books purchased per year

This informed audience has consistently demonstrated a track record for purchasing: computer and electronic merchandise, collectibles, books, magazines and clothing. They frequently travel domestically and internationally, are avid readers and attend a variety of cultural events. These proven direct mail responders will perform well for publishing, fundraising, consumer mail order, credit cards and travel offers.

Sample mail piece required with each order. Payment due 30 days from mail date. Order cancellations within 10 days of mail date must be paid in full. Orders cancelled prior to 10 days before mail date include the following fees: $100/F plus $10/M, media and shipping charges. 20% commission on base rate to authorized brokers. Please allow 3-5 business days to process an order. Any order received at ALC is subject to a $100/F cancellation fee. State and local sales tax will apply where applicable.