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Published by Dow Jones & Company, The Wall Street Journal is the leading global newspaper of business and the business of life.

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Key Segments |
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| 1,304,209 |
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Universe / Base Rate |
$170.00 /M |
| 1,265,700 |
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12 Month Subscribers |
+
$6.00 /M
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| 1,079,368 |
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6 Month Subscribers |
+
$11.00 /M
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| 845,269 |
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3 Month Subscribers |
+
$16.00 /M
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| 376,325 |
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1 Month Subscribers |
+
$20.00 /M
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| 589,089 |
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12 Month Expires |
$100.00 /M
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| 1,027,679 |
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Actives @ Home |
+
$11.00 /M
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| 342,565 |
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Actives @ Business |
+
$11.00 /M
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Non-Financial Rate |
$145.00 /M
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Catalog Rate |
$85.00 /M
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Fundraising Rate |
$75.00 /M
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Political Fundraising Rate |
$100.00 /M
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Audience Profile |
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Every business day, a remarkable group of influential and affluent people reach for the most trusted, accurate source of news and analysis of the world of business and finance - The Wall Street Journal. Journal subscribers are leaders and managers in every industry, every public and private enterprise, large and small. They shape policy and affect change.
Because of its editorial breadth, depth, scope, and influence, The Wall Street Journal offers the opportunity for direct marketers to communicate with powerful business leaders, consumers, and investors with the wealth to enjoy exceptional lifestyles. **MODELING IS AVAILABLE - Please inquire.
Demographics:
- 63% Male/18% Female
- 55 Average Age
- 96% College Educated/87% College Graduate/57% Post Graduate Study
- 82% Professionals/Managers
- $210,300 Average Employment Income
- $253,100 Average Household Income
- $2,489,200 Average Household Net Worth
- $2,004,600 Average Value of Investments
- 91% Homeowners
- 69% Maintain a Home Office
Journal subscribers keep in shape through many outdoor and indoor fitness activities including Jogging, Bicycling, and Hiking, and Weight Training. Their high net worth allows them to quickly adopt new entertainment technology at home and actively embrace new products and services that increase the quality of their family’s home life.
More than 80% of subscribers have taken action as a result of Journal advertising indicating their attention to advertising messages. They are involved in the acquisition of Financial/Banking/Insurance Services, Computer Technology, Communications, Office Equipment, Advertising, Travel & Convention/Meeting Sites, and More.
Business Data:
- 21% Financial Advisor/Planner/Asset Manager
- 22% Professionals
- 43% Small Business (Fewer than 100 Employees)
- 37% Big Business (1000+ Employees)
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Terms and Conditions |
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Sample mail piece required with each order. Payment due 30 days from mail date. All reuses under 5,000 names will be subject to a $75/F fee, in addition to any rental fees incurred. Order cancellations must be received in writing prior to merge. Orders cancelled before merge date include the following fees: $100/F plus processing* and shipping charges. No cancellations or cutbacks allowed post-merge. 10% commission on base rate to authorized brokers. Please allow 3-5 business days to process an order. Any order received at ALC is subject to a $100/F cancellation fee. State and local sales tax will apply where applicable.
*Includes RCs and select fees where applicable.
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Usage - Last 12 month continuation |
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LIST TYPE |
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Consumer Business |
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SOURCE |
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92% Direct to Publisher |
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GEOGRAPHY |
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Domestic (US)
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LIST OWNER |
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Dow Jones |
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LIST MAINTENANCE |
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| Counts through |
06/30/2010 |
| Last update |
07/13/2010 |
| Update frequency |
MONTHLY |
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UNIT OF SALE INFORMATION |
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GENDER PROFILE |
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| Male: |
63% |
| Female: |
18% |
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INCOME |
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| Average: |
$253,100.00 |
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SELECTION CHARGES |
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| 1 MONTH HOTLINE |
$20.00 /M
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| 12 MONTH HOTLINE |
$6.00 /M
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| 3 MONTH HOTLINE |
$16.00 /M
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| 6 MONTH HOTLINE |
$11.00 /M
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| GENDER/SEX |
$11.00 /M
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| HOME/BUSINESS |
$11.00 /M
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| LEAD GENERATION |
$26.00 /M
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| MODELING |
$25.00 /M
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| PAID |
$11.00 /M
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| RENEWAL |
$11.00 /M
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| SCF |
$11.00 /M
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| SOURCE |
$16.00 /M
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| STATE |
$11.00 /M
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| ZIP |
$11.00 /M
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ADDRESSING |
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| CARTRIDGE |
$30.00 /F
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| EMAIL/FTP |
$75.00 /F
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| ZIP TAPE |
$30.00 /F
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KEY CODING |
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Key Coding is available |
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| Charges: |
$2.00 /M |
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MINIMUM ORDER |
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| Quantity: |
7,500 |
| Dollar: |
$0.00 |
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REUSE |
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Reuse is allowed |
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| Min Qty: |
1,000 |
| Charges: |
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TELEMARKETING |
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Please inquire |
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CANCELLATION |
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| Charges: |
$100.00 /F |
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COMMISSIONS |
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| Broker: |
10% |
| Agency: |
10% |
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NET NAME ARRANGEMENTS |
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Net Name is allowed.
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| Net: |
85% |
| Min Qty: |
100,000 |
| Run Charges: |
$10.00 /M |
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EXCHANGES |
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Exchange is allowed.
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