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Published by Dow Jones & Company, The Wall Street Journal is the leading global newspaper of business and the business of life.

Key Segments
1,304,209   Universe / Base Rate $170.00 /M
1,265,700   12 Month Subscribers + $6.00 /M
1,079,368   6 Month Subscribers + $11.00 /M
845,269   3 Month Subscribers + $16.00 /M
376,325   1 Month Subscribers + $20.00 /M
589,089   12 Month Expires $100.00 /M
1,027,679   Actives @ Home + $11.00 /M
342,565   Actives @ Business + $11.00 /M
  Non-Financial Rate $145.00 /M
  Catalog Rate $85.00 /M
  Fundraising Rate $75.00 /M
  Political Fundraising Rate $100.00 /M

Audience Profile

Every business day, a remarkable group of influential and affluent people reach for the most trusted, accurate source of news and analysis of the world of business and finance - The Wall Street Journal. Journal subscribers are leaders and managers in every industry, every public and private enterprise, large and small. They shape policy and affect change.

 

Because of its editorial breadth, depth, scope, and influence, The Wall Street Journal offers the opportunity for direct marketers to communicate with powerful business leaders, consumers, and investors with the wealth to enjoy exceptional lifestyles.  **MODELING IS AVAILABLE - Please inquire.

 

Demographics:

  • 63% Male/18% Female
  • 55 Average Age
  • 96% College Educated/87% College Graduate/57% Post Graduate Study
  • 82% Professionals/Managers
  • $210,300 Average Employment Income
  • $253,100 Average Household Income
  • $2,489,200 Average Household Net Worth
  • $2,004,600 Average Value of Investments
  • 91% Homeowners
  • 69% Maintain a Home Office

 

Journal subscribers keep in shape through many outdoor and indoor fitness activities including Jogging, Bicycling, and Hiking, and Weight Training. Their high net worth allows them to quickly adopt new entertainment technology at home and actively embrace new products and services that increase the quality of their family’s home life.

 

More than 80% of subscribers have taken action as a result of Journal advertising indicating their attention to advertising messages. They are involved in the acquisition of Financial/Banking/Insurance Services, Computer Technology, Communications, Office Equipment, Advertising, Travel & Convention/Meeting Sites, and More.

 

Business Data:

  • 21% Financial Advisor/Planner/Asset Manager
  • 22% Professionals
  • 43% Small Business (Fewer than 100 Employees)
  • 37% Big Business (1000+ Employees)


Terms and Conditions

Sample mail piece required with each order. Payment due 30 days from mail date. All reuses under 5,000 names will be subject to a $75/F fee, in addition to any rental fees incurred. Order cancellations must be received in writing prior to merge. Orders cancelled before merge date include the following fees: $100/F plus processing* and shipping charges. No cancellations or cutbacks allowed post-merge. 10% commission on base rate to authorized brokers. Please allow 3-5 business days to process an order. Any order received at ALC is subject to a $100/F cancellation fee. State and local sales tax will apply where applicable.

 

*Includes RCs and select fees where applicable.



Usage - Last 12 month continuation
Usage
LIST TYPE
Consumer
 Business
Mailing List
SOURCE
92% Direct to Publisher
GEOGRAPHY
Domestic (US)
LIST OWNER
Dow Jones
LIST MAINTENANCE
Counts through 06/30/2010
Last update 07/13/2010
Update frequency MONTHLY
UNIT OF SALE INFORMATION
GENDER PROFILE
Male: 63%
Female: 18%
INCOME
Average: $253,100.00
SELECTION CHARGES
1 MONTH HOTLINE $20.00 /M
12 MONTH HOTLINE $6.00 /M
3 MONTH HOTLINE $16.00 /M
6 MONTH HOTLINE $11.00 /M
GENDER/SEX $11.00 /M
HOME/BUSINESS $11.00 /M
LEAD GENERATION $26.00 /M
MODELING $25.00 /M
PAID $11.00 /M
RENEWAL $11.00 /M
SCF $11.00 /M
SOURCE $16.00 /M
STATE $11.00 /M
ZIP $11.00 /M
ADDRESSING
CARTRIDGE $30.00 /F
EMAIL/FTP $75.00 /F
ZIP TAPE $30.00 /F
KEY CODING
Key Coding is available
Charges: $2.00 /M
MINIMUM ORDER
Quantity: 7,500
Dollar: $0.00
REUSE
Reuse is allowed
Min Qty: 1,000
Charges:
TELEMARKETING
Please inquire
CANCELLATION
Charges: $100.00 /F
COMMISSIONS
Broker: 10%
Agency: 10%
NET NAME ARRANGEMENTS
Net Name is allowed.
Net: 85%
Min Qty: 100,000
Run Charges: $10.00 /M
EXCHANGES
Exchange is allowed.
Contacts
NAME ROLE EMAIL PHONE FAX
Raymond Tognella Director of Operations raymond.tognella@alc.com (914) 524-5271 (914) 524-5290
Chris Hickman Account Coordinator chris.hickman@alc.com (609) 580-2509 (609) 580-2810
Michael Auriemma Sales michael.auriemma@alc.com (914) 524-5238 (914) 524-5290

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