Beneath the fun and excitement that fills Reader’s Digest each month, is serious material for an audience of serious readers. Basic to the magazine is a steady focus on the power of the individual. Stories originate from the grit of human experience — the tough, the tender, the funny. At the forefront of major issues of medicine, health, environment, human rights, and more, Reader’s Digest delivers a package of humor, drama, and helpful information that guides readers in every aspect of their lives with powerful principles encompassing right vs. wrong, eternal values, and clarification of issues that often confuse.

An Audience of Many Interests as Detailed by Editorial Categories:

• 32% Health/Medical/Science
• 24% General Interest
• 11% Culture
• 9% Entertainment/Celebrities
• 8% Personal Finance/Business & Industry
• All others include: National Affairs, Global/International Affairs, Relationships, Self-Help, Children, Food & Nutrition, Beauty, Fitness, Apparel

Audience Demographics:

• Median Age: 63 yr.
• Median HHI: $60,300
• Married: 63%
• Homeowners: 76%
• Employed: 59%
• Presence of Kids under 18 in Household: 21% 

Reader’s Digest subscribers represent one of the largest slices of Americana that is direct mail sold, inquisitive, literary, seeking to improve their own selves, and concerned about the short and long term future of life on earth. This well-rounded audience is a perfect prospecting tool for many offers including: Computers/Consumer Software, Charitable Causes, Health, Children’s/Family, Housewares, Gifts, Food, Women’s Casual Apparel, Gardening, and more.

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