All our statistical services are initiated by matching 100,000 of your direct mail responsive customer file to the Meredith Database. Decision Tree Analysis is then used to:

• Determine single factor selection criteria (25,000 min. test qty on all orders selecting from Decision Tree) 
• Refine the Meredith Database to indentify the customized Good Customer Match.
• Refine the database to identify the customized mail regression model universe for your product's cross-section mailing)

Types of Models

• Good Customer Match: 3-5 weeks to complete build
• Mailed Regression: 2-3 weeks to complete build (once responders received)
• Mail-Match: 3-5 weeks to complete build
• Decision Tree Analysis: 2-3 weeks to complete analysis

Demographics

• 20% 0-2 Years Length of Residence
• 15% 6-9 Years Length of Residence
• 63% Residence in A& B Counties
• 45 Average Age
• 44% Children Present in Home
• 18% 3-5 Years Length of Residence
• 30% 10+Years Length of Residence

The Meredith Modeling Program includes the subscribers of: American Baby®, American Patchwork & Quilting®, Better Homes and Gardens®, Country Gardens®, Creative Home®, Diabetic Living, Do It Yourself, Family Circle, Fitness, Ladies' Home Journal®, Midwest Living ®, Parents, MORE®, ReadyMade, Renovation Style ®, Scrapbooks Etc., Traditional Home®, and Wood®. Buyers of Better Homes & Gardens® Annual Recipes, Christmas from the Heart, Quilt Lovers' Favorites, Celebrate the Season, Diabetic Living Cookbook, and Family Circle Cookbook buyers are also included.

Selections can be made from the Meredith Database or from the individual magazines and products.

Sample mail piece required with each order. Payment due 30 days from mail date. Order cancellations within 10 days of mail date must be paid in full. Orders cancelled prior to 10 days before mail date include the following fees: $100/F plus $10/M, media and shipping charges. 20% commission on base rate to authorized brokers. Please allow 3-5 business days to process an order. Any order received at ALC is subject to a $100/F cancellation fee. State and local sales tax will apply where applicable.