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Published by Brant Publications, The Magazine ANTIQUES is recognized as the authority by serious collectors, dealers, and museums.

Key Segments
35,111   Universe / Base Rate $110.00 /M
9,951   Last 6 Month Hotline + $11.00 /M
4,611   Last 3 Month Hotline + $16.00 /M
166,301   Expires $80.00 /M
  Catalog Rate $85.00 /M
  Fundraising Rate $75.00 /M

Audience Profile

Since its founding in 1922, The Magazine ANTIQUES has served as the source for information and news about fine art, antiques, furniture, and jewelry. Even the most knowledgeable collectors and curators learn from this magazine's editorial scholarship. 

 

In addition, superb original photography and high quality production make this the magazine of choice among collectors, dealers, museums, and other consumers with the ability to afford priceless items.  The circulation is strong and vibrant reflecting renewed interest among this extremely well-educated and established readership, 97% of whom are active collectors of both fine and decorative arts. A truly affluent audience, the average subscriber has an art and antique collection valued at $440,000.

  • 51% Female
  • $238,900 Average HHI
  • 83% Married
  • $1,149,000 Average Net Worth
  • 43 Average Age
  • 96% Attended College
  • 85%Owns or Collects Antiques/Art

 

Indicative of this audience’s predilection toward direct purchasing:

  • 39% decorated/redecorated/added-to-home within last 6 months

  • 51% decorated/redecorated/added-to-home within last 12 months

  • 78% took action as a result of reading ANTIQUES, The Magazine

  • 47% spent $5000+ in the last 12 months

  • 35% telephoned or wrote for additional information about a product or service

 

Antique collectors rank among the nation’s elite who also seek out other publications and quality merchandise for their luxury houses. They represent a solid prospect base for high ticket collectibles, investment offers, fine furnishings, quality jewelry and accessories, outdoor furnishings and lawn and garden merchandise.

 

Cultural fundraisers should note that 64% have a museum membership. Publishers can note that in addition to subscribing to this magazine, 33% of the subscribers purchased art-related books & catalogs.

 



Usage - Last 12 month continuation
Usage
LIST TYPE
Consumer
 
Mailing List
SOURCE
80% Direct Mail Sold
GEOGRAPHY
Domestic (US)
LIST OWNER
Brant Publications
LIST MAINTENANCE
Counts through 05/31/2010
Last update 06/09/2010
Update frequency MONTHLY
UNIT OF SALE INFORMATION
Average: $39.95
GENDER PROFILE
Male: 34%
Female: 51%
INCOME
Average: $238,900.00
SELECTION CHARGES
3 MONTH HOTLINE $16.00 /M
6 MONTH HOTLINE $11.00 /M
GENDER/SEX $9.00 /M
PAID $11.00 /M
SCF $9.00 /M
SOURCE $11.00 /M
STATE $9.00 /M
ZIP $9.00 /M
ADDRESSING
CARTRIDGE $30.00 /F
CD-ROM $75.00 /F
CHESHIRE LABELS No charge
DISKETTE $75.00 /F
FTP $75.00 /F
MAG TAPE $30.00 /F
P/S LABELS $10.00 /M
ZIP SET UP FEE $25.00 /F
KEY CODING
Key Coding is available
Charges: $2.00 /M
MINIMUM ORDER
Quantity: 7,500
Dollar: $0.00
REUSE
Reuse is allowed
Min Qty: 1,000
Charges:
TELEMARKETING
Telemarketing is not allowed
CANCELLATION
Charges:
COMMISSIONS
Broker: 20%
NET NAME ARRANGEMENTS
Net Name is allowed.
Net: 85%
Min Qty: 50,000
Run Charges: $10.00 /M
EXCHANGES
Exchange is allowed.
ADDITIONAL NOTES
*Reuse is allowed at original base rate. *Cancellations must be received in writing prior to merge - no cancellations or cutbacks allowed post merge. Charges are: $100/F + processing/shipping fees. *FTP ONLY - E-Mail is not permitted.
Contacts
NAME ROLE EMAIL PHONE FAX
Raymond Tognella Director of Operations raymond.tognella@alc.com (914) 524-5271 (914) 524-5290
Gary MacDougall Account Coordinator gary.macdougall@alc.com (609) 580-2508 (609) 580-2810
Michael Auriemma Sales michael.auriemma@alc.com (914) 524-5238 (914) 524-5290

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