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Since its founding in 1922, The Magazine ANTIQUES has served as the source for information and news about fine art, antiques, furniture, and jewelry. Even the most knowledgeable collectors and curators learn from this magazine's editorial scholarship.
In addition, superb original photography and high quality production make this the magazine of choice among collectors, dealers, museums, and other consumers with the ability to afford priceless items. The circulation is strong and vibrant reflecting renewed interest among this extremely well-educated and established readership, 97% of whom are active collectors of both fine and decorative arts. A truly affluent audience, the average subscriber has an art and antique collection valued at $440,000.
- 51% Female
- $238,900 Average HHI
- 83% Married
- $1,149,000 Average Net Worth
- 43 Average Age
- 96% Attended College
- 85%Owns or Collects Antiques/Art
Indicative of this audience’s predilection toward direct purchasing:
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39% decorated/redecorated/added-to-home within last 6 months
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51% decorated/redecorated/added-to-home within last 12 months
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78% took action as a result of reading ANTIQUES, The Magazine
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47% spent $5000+ in the last 12 months
- 35% telephoned or wrote for additional information about a product or service
Antique collectors rank among the nation’s elite who also seek out other publications and quality merchandise for their luxury houses. They represent a solid prospect base for high ticket collectibles, investment offers, fine furnishings, quality jewelry and accessories, outdoor furnishings and lawn and garden merchandise.
Cultural fundraisers should note that 64% have a museum membership. Publishers can note that in addition to subscribing to this magazine, 33% of the subscribers purchased art-related books & catalogs.
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