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Jackson & Perkins - Catalog Buyers Masterfile
Jackson & Perkins was founded in 1872 and today ships over 3 million roses and other plants annually as well as home and garden accessories and tools ordered through its catalog and website.
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Key Segments |
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| 830,645 |
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Universe / Base Rate |
$105.00 /M |
| 16,371 |
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1 month buyers |
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$27.00 /M
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| 49,141 |
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3 month buyers |
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$22.00 /M
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| 119,851 |
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6 month buyers |
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$17.00 /M
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Publishing Rate |
$75.00 /M
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Fundraising Rate |
$75.00 /M
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| 168,238 |
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12 month buyers |
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$12.00 /M
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Audience Profile |
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Jackson & Perkins catalog buyers are known for purchasing quality products. This large universe of mature, direct mail responsive buyers love to beautify their households. Their demographics are as follows:
Jackson & Perkins buyers respond to offers of houseware and gift catalogs, collectibles, subscriptions, fundraising, insurance, record clubs, and continuity clubs.
Accessories (Garden Accessories, Garden Decor, Home Decor, Outdoor Furniture)
Bulbs
Plants (Gift Plants, Perennials, Plant Club)
Flowers
Vegetables
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Terms and Conditions |
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Sample mail piece required with each order. Payment due 30 days from mail date. Order cancellations within 10 days of mail date must be paid in full. Orders cancelled prior to 10 days before mail date include the following fees: $100/F plus $10/M, media and shipping charges. 20% commission on base rate to authorized brokers. Please allow 3-5 business days to process an order. Any order received at ALC is subject to a $100/F cancellation fee. State and local sales tax will apply where applicable.
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Usage - Last 12 month continuation |
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SOURCE |
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Direct mail sold |
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GEOGRAPHY |
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Domestic (US)
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LIST OWNER |
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LIST MAINTENANCE |
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| Counts through |
05/31/2010 |
| Last update |
06/07/2010 |
| Update frequency |
MONTHLY |
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UNIT OF SALE INFORMATION |
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GENDER PROFILE |
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| Male: |
19% |
| Female: |
70% |
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INCOME |
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| Average: |
$62,000.00 |
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SELECTION CHARGES |
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| $100+ BUYERS |
$42.00 /M
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| $25+ BUYERS |
$17.00 /M
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| $50+ BUYERS |
$27.00 /M
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| $75+ BUYERS |
$37.00 /M
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| 12 MONTH HOTLINE |
$12.00 /M
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| 3 MONTH HOTLINE |
$22.00 /M
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| 6 MONTH HOTLINE |
$17.00 /M
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| AGE |
$12.00 /M
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| AGE OF CHILDREN |
$12.00 /M
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| DWELLING TYPE |
$12.00 /M
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| GENDER/SEX |
$11.00 /M
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| HOME OWNER |
$12.00 /M
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| INCOME SELECT |
$12.00 /M
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| INTERNET/POSTAL ADDRESS |
$37.00 /M
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| LAST PURCHASE |
$12.00 /M
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| LENGTH OF RESIDENCE |
$12.00 /M
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| LIFESTYLE SELECT |
$12.00 /M
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| MONTHLY HOTLINE |
$27.00 /M
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| MULTIS |
$12.00 /M
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| PRODUCT |
$17.00 /M
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| SCF |
$7.00 /M
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| STATE |
$7.00 /M
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| ZIP |
$7.00 /M
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ADDRESSING |
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| CD ROM |
$25.00 /F
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| CHESHIRE LABELS |
No charge
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| DISKETTE |
$25.00 /F
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| EMAIL |
$60.00 /F
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| FTP |
$60.00 /F
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| P/S LABELS |
$7.50 /M
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| TAPE CONVERSION FEE |
$25.00 /F
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KEY CODING |
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Key Coding is available |
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| Charges: |
$2.00 /M |
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MINIMUM ORDER |
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| Quantity: |
7,500 |
| Dollar: |
$350.00 |
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REUSE |
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Reuse is allowed |
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| Min Qty: |
1,000 |
| Charges: |
$100.00 /F |
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TELEMARKETING |
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Telemarketing is not allowed |
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CANCELLATION |
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| Charges: |
$100.00 /F |
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COMMISSIONS |
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| Broker: |
20% |
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NET NAME ARRANGEMENTS |
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Net Name is allowed.
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| Net: |
85% |
| Min Qty: |
5,000 |
| Run Charges: |
$10.00 /M |
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EXCHANGES |
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Exchange is allowed.
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