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Habitat for Humanity - International


Habitat for Humanity - International, a nonprofit housing organization, provides simple, decent, housing for those in need of adequate shelter, with the help of charitable donors.
Key Segments
1,050,646   Universe / Base Rate $80.00 /M
680,232   Last 24 Month Donors + $6.00 /M
440,050   Last 12 Month Donors + $7.00 /M
179,451   Last 6 Month Donors + $12.00 /M
71,868   *Last 3 Month Donors + $17.00 /M
  Catalog/Publishers Rate $75.00 /M
  *Not available to fundraisers
  Non-Reciprocal fee + $15.00 /M

Audience Profile

Habitat for Humanity - International harnesses the energies and finances of an affluent community of members dedicated to eliminating poverty and homelessness by providing simple, decent shelter to those in need.

 

Supporters pick up their checkbooks as well as hammers to help others.  Many volunteers spend up to $3500 of their own money to cover travel expenses and own building shelters in areas as far a field as sub-Saharan Africa and Eastern Europe.

 

Demographics

  • 48% Average HHI of $55K+
  • 47% Below the Age of 50

 

With a portion of its donor base drawn from the publishing and mail-order markets, Habitat for Humanity delivers donors with proven responsiveness to direct mail offers.  They make ideal prospects for contemporary consumer products and services including:

  • Apparel
  • Domestics
  • Epicurean Catalog Merchandise
  • Book Club Members
  • News, Home, and Literary Magazines
  • Gardening Supplies
  • Gifts and Collectibles
  • Health & Fitness Products
  • Housewares and Domestics
  • Videos and Music

 

The Habitat for Humanity file formerly reserved list usage privileges to fundraisers only.  This change in policy presents consumer marketers with a fresh, largely untapped list for all consumer offers.

 

Founded in 1976 by Millard Fuller, Habitat for Humanity - International has built over 200,000 houses for more than 1,000,000 people in over 100 countries.  Donors and volunteers from all races, religions and political affiliations work in conjunction with a wide network of corporate sponsors both large and small.

 



Terms and Conditions

Sample mail piece required with each order. Payment due 30 days from mail date. All reuses under 5,000 names will be subject to a $75/F fee, in addition to any rental fees incurred. Order cancellations must be received in writing prior to merge. Orders cancelled before merge date include the following fees: $100/F plus processing* and shipping charges. No cancellations or cutbacks allowed post-merge. 20% commission on base rate to authorized brokers. Please allow 3-5 business days to process an order. Any order received at ALC is subject to a $100/F cancellation fee. State and local sales tax will apply where applicable.

 

*Includes RCs and select fees where applicable.



Usage - Last 12 month continuation
Usage
LIST TYPE
Consumer
 
Mailing List
SOURCE
Direct mail sold
GEOGRAPHY
Domestic (US)
LIST OWNER
Habitat for Humanity
LIST MAINTENANCE
Counts through 07/31/2010
Last update 08/24/2010
Update frequency MONTHLY
UNIT OF SALE INFORMATION
Average: $23.00
GENDER PROFILE
Male: 27%
Female: 53%
INCOME
Average: $55,000.00
SELECTION CHARGES
$10+DONORS $10.00 /M
$25+DONORS $20.00 /M
$50+DONORS $25.00 /M
1 MONTH HOTLINE $22.00 /M
12 MONTH HOTLINE $7.00 /M
24 MONTH HOTLINE $6.00 /M
3 MONTH HOTLINE $17.00 /M
6 MONTH HOTLINE $12.00 /M
GENDER/SEX $8.00 /M
NON-RECIPROCAL FEE $15.00 /M
SCF $8.00 /M
STATE $8.00 /M
ZIP $8.00 /M
ADDRESSING
CARTRIDGE $31.00 /F
EMAIL $60.00 /F
FTP $60.00 /F
ZIP TAPE SET UP FEE $25.00 /F
KEY CODING
Key Coding is available
Charges: $1.50 /M
MINIMUM ORDER
Quantity: 5,000
Dollar: $0.00
REUSE
Reuse is allowed
Min Qty: 1,000
Charges:
TELEMARKETING
Telemarketing is not allowed
CANCELLATION
Charges: $100.00 /F
COMMISSIONS
Broker: 20%
NET NAME ARRANGEMENTS
Net Name is allowed.
Net: 85%
Min Qty: 50,000
Run Charges: $10.00 /M
EXCHANGES
Exchange is allowed.
Contacts
NAME ROLE EMAIL PHONE FAX
Raymond Tognella Director of Operations raymond.tognella@alc.com (914) 524-5271 (914) 524-5290
Lisa Donzella Sales lisa.donzella@alc.com (914) 524-5263 (914) 524-5290
Mark Wallace Account Coordinator mark.wallace@alc.com (914) 524-5231 (914) 524-5290

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