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America's leading biweekly business magazine, Forbes is the essential Capitalist Tool for today's most influential business leaders.

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Key Segments |
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| 924,803 |
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Universe / Base Rate |
$140.00 /M |
| 75,529 |
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1 Month Hotline |
+
$16.00 /M
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| 151,711 |
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3 Month Hotline |
+
$11.00 /M
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| 344,877 |
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6 Month Hotline |
+
$8.00 /M
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| 581,716 |
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Male Subscribers |
+
$8.00 /M
|
| 212,812 |
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Female Subscribers |
+
$8.00 /M
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| 833,775 |
|
Home Address Subscribers |
+
$11.00 /M
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| 91,028 |
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Business Address Subscribers |
+
$16.00 /M
|
| 88,360 |
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Internet Users |
+
$26.00 /M
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| 9,432 |
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3 Month Change of Address |
+
$16.00 /M
|
| 8,580 |
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Canadian Subscribers |
+
$41.00 /M
|
| 3,090,560 |
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Expires |
$75.00 /M
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Financial/ Investment Offers |
$160.00 /M
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Political Rate |
$95.00 /M
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Fundraising Rate |
$75.00 /M
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Catalog Rate |
$85.00 /M
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***New Select*** |
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Multi-Channel Rate (postal address with corresponding email address) |
$265.00 /M
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Audience Profile |
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Forbes provides sharp business analysis and savvy investment advice to an involved readership representing the very soul of private and public enterprise. Industry players, technology entrepreneurs, and upscale investors alike benefit from Forbes' ahead-of-the curve coverage. Readers identify with the famous Forbes annual rankings such as America's 200 Best Small Companies, 400 Richest Americans, and the 500 Largest Privately-Held Companies.
Whether heading up dynamic young companies, or at the helm of established blue- chip corporations, Forbes subscribers are at the peak of their professions:
- 67% Top Management
- 45% Chief Officers
- 41% Members of the Board of Directors
- $1.4 Billion Average Gross Company Sales
- 46% 1000+ Employees
- 40% 1-99 Employees
Forbes subscribers are affluent, educated, and empowered and represent the coveted upper echelon of consumers of luxury items. ForbesLife, a supplement published 6x/year, is included with each paid Forbes subscription. ForbesLife is an upscale lifestyle magazine catering to those who work hard and play hard.
- $275,000 Average HHI
- $2,000,000 Average Net Worth
- $1,700,000 Average Investment Portfolio Value
- 93% College Educated
- 86% Influence Purchases for their Companies
For Forbes subscribers, decisiveness is second nature. In the office, they seize any opportunity to ensure their success and enhance their prestige.
- Executive Apparel
- High Tech Tools
- Investment Offers
- Office Supplies and Equipment
At home, these cultured, intelligent, and well-traveled readers reward their hard work with a wide variety of high-end consumer products and services.
- Books and Music
- Business and Lifestyle Publications
- Communications Devices & Services
- Entertainment Electronics
- Travel Offers
- Upscale Consumer Merchandise
- Health and Sporting Goods
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Terms and Conditions |
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Sample mail piece required with each order. Payment due 30 days from mail date. All reuses under 5,000 names will be subject to a $75/F fee, in addition to any rental fees incurred. Order cancellations must be received in writing prior to merge. Orders cancelled before merge date include the following fees: $100/F plus processing* and shipping charges. No cancellations or cutbacks allowed post-merge. 20% commission on base rate to authorized brokers. Please allow 3-5 business days to process an order. Any order received at ALC is subject to a $100/F cancellation fee. State and local sales tax will apply where applicable.
*Includes RCs and select fees where applicable.
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Usage - Last 12 month continuation |
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SOURCE |
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Direct mail sold |
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GEOGRAPHY |
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Domestic (US) and Canada
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LIST OWNER |
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Forbes |
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LIST MAINTENANCE |
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| Counts through |
05/31/2010 |
| Last update |
06/10/2010 |
| Update frequency |
MONTHLY |
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UNIT OF SALE INFORMATION |
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GENDER PROFILE |
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| Male: |
72% |
| Female: |
18% |
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INCOME |
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| Average: |
$275,000.00 |
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SELECTION CHARGES |
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| 3 MONTH HOTLINE |
$11.00 /M
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| 6 MONTH HOTLINE |
$8.00 /M
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| BUSINESS ADDRESS |
$16.00 /M
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| CANADIAN |
$41.00 /M
|
| CHANGE OF ADDRESS |
$16.00 /M
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| GENDER/SEX |
$8.00 /M
|
| HOME ADDRESS |
$11.00 /M
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| MONTHLY HOTLINE |
$16.00 /M
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| PAID |
$11.00 /M
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| RENEWALS |
$11.00 /M
|
| SCF |
$8.00 /M
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| SOURCE |
$11.00 /M
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| STATE |
$8.00 /M
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| ZIP |
$8.00 /M
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ADDRESSING |
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| CARTRIDGE |
$35.00 /F
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| CHESHIRE LABELS |
No charge
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| DISKETTE |
$35.00 /F
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| FTP |
$60.00 /F
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| MAG TAPE |
$35.00 /F
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| P/S LABELS |
$8.00 /M
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| RUN CHARGE |
$10.00 /M
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KEY CODING |
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Key Coding is available |
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| Charges: |
$3.00 /M |
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MINIMUM ORDER |
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| Quantity: |
7,500 |
| Dollar: |
$0.00 |
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REUSE |
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Reuse is allowed |
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| Min Qty: |
1,000 |
| Charges: |
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TELEMARKETING |
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Telemarketing is not allowed |
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CANCELLATION |
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| Charges: |
$100.00 /F |
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COMMISSIONS |
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| Broker: |
20% |
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NET NAME ARRANGEMENTS |
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Net Name is allowed.
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| Net: |
85% |
| Min Qty: |
50,000 |
| Run Charges: |
$10.00 /M |
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EXCHANGES |
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Exchange is allowed.
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ADDITIONAL NOTES |
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This file cannot be emailed.
**Cancellations must be received in writing prior to merge - no cancellations or cutbacks allowed post merge. Charges are: $100/F + processing/shipping fees.
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