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America's leading biweekly business magazine, Forbes is the essential Capitalist Tool for today's most influential business leaders.

Key Segments
924,803   Universe / Base Rate $140.00 /M
75,529   1 Month Hotline + $16.00 /M
151,711   3 Month Hotline + $11.00 /M
344,877   6 Month Hotline + $8.00 /M
581,716   Male Subscribers + $8.00 /M
212,812   Female Subscribers + $8.00 /M
833,775   Home Address Subscribers + $11.00 /M
91,028   Business Address Subscribers + $16.00 /M
88,360   Internet Users + $26.00 /M
9,432   3 Month Change of Address + $16.00 /M
8,580   Canadian Subscribers + $41.00 /M
3,090,560   Expires $75.00 /M
  Financial/ Investment Offers $160.00 /M
  Political Rate $95.00 /M
  Fundraising Rate $75.00 /M
  Catalog Rate $85.00 /M
  ***New Select***
  Multi-Channel Rate (postal address with corresponding email address) $265.00 /M

Audience Profile

Forbes provides sharp business analysis and savvy investment advice to an involved readership representing the very soul of private and public enterprise. Industry players, technology entrepreneurs, and upscale investors alike benefit from Forbes' ahead-of-the curve coverage. Readers identify with the famous Forbes annual rankings such as America's 200 Best Small Companies, 400 Richest Americans, and the 500 Largest Privately-Held Companies.

Whether heading up dynamic young companies, or at the helm of established blue- chip corporations, Forbes subscribers are at the peak of their professions:

  • 67% Top Management
  • 45% Chief Officers
  • 41% Members of the Board of Directors
  • $1.4 Billion Average Gross Company Sales
  • 46% 1000+ Employees
  • 40% 1-99 Employees

 

Forbes subscribers are affluent, educated, and empowered and represent the coveted upper echelon of consumers of luxury items. ForbesLife, a supplement published 6x/year, is included with each paid Forbes subscription.  ForbesLife is an upscale lifestyle magazine catering to those who work hard and play hard.

  • $275,000 Average HHI
  • $2,000,000 Average Net Worth
  • $1,700,000 Average Investment Portfolio Value
  • 93% College Educated
  • 86% Influence Purchases for their Companies

 

For Forbes subscribers, decisiveness is second nature. In the office, they seize any opportunity to ensure their success and enhance their prestige.

  • Executive Apparel
  • High Tech Tools
  • Investment Offers
  • Office Supplies and Equipment

 

At home, these cultured, intelligent, and well-traveled readers reward their hard work with a wide variety of high-end consumer products and services.

  • Books and Music
  • Business and Lifestyle Publications
  • Communications Devices & Services
  • Entertainment Electronics
  • Travel Offers
  • Upscale Consumer Merchandise
  • Health and Sporting Goods 

 



Terms and Conditions

Sample mail piece required with each order. Payment due 30 days from mail date. All reuses under 5,000 names will be subject to a $75/F fee, in addition to any rental fees incurred. Order cancellations must be received in writing prior to merge. Orders cancelled before merge date include the following fees: $100/F plus processing* and shipping charges. No cancellations or cutbacks allowed post-merge. 20% commission on base rate to authorized brokers. Please allow 3-5 business days to process an order. Any order received at ALC is subject to a $100/F cancellation fee. State and local sales tax will apply where applicable.

 

*Includes RCs and select fees where applicable.



Usage - Last 12 month continuation
Usage
LIST TYPE
Consumer
 
Mailing List
SOURCE
Direct mail sold
GEOGRAPHY
Domestic (US) and Canada
LIST OWNER
Forbes
LIST MAINTENANCE
Counts through 05/31/2010
Last update 06/10/2010
Update frequency MONTHLY
UNIT OF SALE INFORMATION
GENDER PROFILE
Male: 72%
Female: 18%
INCOME
Average: $275,000.00
SELECTION CHARGES
3 MONTH HOTLINE $11.00 /M
6 MONTH HOTLINE $8.00 /M
BUSINESS ADDRESS $16.00 /M
CANADIAN $41.00 /M
CHANGE OF ADDRESS $16.00 /M
GENDER/SEX $8.00 /M
HOME ADDRESS $11.00 /M
MONTHLY HOTLINE $16.00 /M
PAID $11.00 /M
RENEWALS $11.00 /M
SCF $8.00 /M
SOURCE $11.00 /M
STATE $8.00 /M
ZIP $8.00 /M
ADDRESSING
CARTRIDGE $35.00 /F
CHESHIRE LABELS No charge
DISKETTE $35.00 /F
FTP $60.00 /F
MAG TAPE $35.00 /F
P/S LABELS $8.00 /M
RUN CHARGE $10.00 /M
KEY CODING
Key Coding is available
Charges: $3.00 /M
MINIMUM ORDER
Quantity: 7,500
Dollar: $0.00
REUSE
Reuse is allowed
Min Qty: 1,000
Charges:
TELEMARKETING
Telemarketing is not allowed
CANCELLATION
Charges: $100.00 /F
COMMISSIONS
Broker: 20%
NET NAME ARRANGEMENTS
Net Name is allowed.
Net: 85%
Min Qty: 50,000
Run Charges: $10.00 /M
EXCHANGES
Exchange is allowed.
ADDITIONAL NOTES
This file cannot be emailed. **Cancellations must be received in writing prior to merge - no cancellations or cutbacks allowed post merge. Charges are: $100/F + processing/shipping fees.
Contacts
NAME ROLE EMAIL PHONE FAX
Sara Jones Director of Client Services sara.jones@alc.com (609) 580-2539 (609) 580-2810
Susan Packard Sales: Custom recos and pricing susan.packard@alc.com (609) 580-2785 (609) 580-2810
Tim Hickman Customer Service Rep. timothy.hickman@alc.com (609) 580-2611 (609) 580-2810

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