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Since 1896, Collin Street has offered world famous fruitcakes and remains a family-owned-and-operated bakery specializing in mail order service.
Key Segments
253,325   Universe / Base Rate $95.00 /M
253,325   24 Month Catalog Buyers + $6.00 /M
167,094   12 Month Catalog Buyers + $12.00 /M
63,834   12 Month Gift Buyers + $20.00 /M
81,514   12 Month Personal Use Buyers + $20.00 /M
837   Puerto Rico Buyers + $8.00 /M
  Fundraising Rate $75.00 /M
  Publishing Rate $75.00 /M

Audience Profile

In business for more than 100 years, Collin Street Bakery caters to celebrities, politicians, royalty, and corporate executives as well as hundreds of thousands of everyday gift givers. Located in the heart of Texas, the mail order merchant of mouth-watering cakes ships orders to 196 nations.

 

Collin Street Bakery has won numerous awards from many organizations including the Monde Selection in  Brussels, Belgium, the New York Gourmet Society, the Texas State Historical Commission and the U.S. Department of Commerce for excellence in exporting.

Collin Street Bakery’s number one seller is its famous Corsicana, Texas fruitcake, the "Original DeLuxe" baked faithfully to a 103 year old recipe using native Texas pecans.

  • Average age is 60+
  • 80% home address
  • $50,000+average household income 
  • Majority are married homeowners

 

Collin Street Bakery’s customer list numbers among the most active mail order buying audiences in America. These buyers rely on tried-and-true brands and remain loyal to the consumer catalogs they order from for their homes. Test them with health publications and offers, classic home furnishings, apparel for mature couples, kitchen supply catalogs, and, of course, epicurean offers.These generous gift givers also donate to many fundraisers. Business gift mailers should definitely test the business buyers on this file.

 



Terms and Conditions

Sample mail piece required with each order. Payment due 30 days from mail date. Order cancellations within 10 days of mail date must be paid in full. Orders cancelled prior to 10 days before mail date include the following fees: $100/F plus $10/M, media and shipping charges. 20% commission on base rate to authorized brokers. Please allow 3-5 business days to process an order. Any order received at ALC is subject to a $100/F cancellation fee. State and local sales tax will apply where applicable.



Usage - Last 12 month continuation
Usage
LIST TYPE
Consumer
 
Mailing List
SOURCE
Direct mail sold
GEOGRAPHY
Domestic (US)
LIST OWNER
Collin Street Bakery
LIST MAINTENANCE
Counts through 03/31/2010
Last update 06/14/2010
Update frequency QUARTERLY
UNIT OF SALE INFORMATION
Average: $50.00
GENDER PROFILE
Male: 37%
Female: 46%
SELECTION CHARGES
$25+ BUYERS $22.00 /M
$35+ BUYERS $25.00 /M
$50+ BUYERS $32.00 /M
12 MONTH $12.00 /M
24 MONTH $6.00 /M
3 MONTH $22.00 /M
6 MONTH $17.00 /M
COMPETITIVE SURCHARGE $16.00 /M
GENDER/SEX $8.00 /M
GIFT/PERSONAL USE $8.00 /M
MULTI BUYERS $12.00 /M
SCF $8.00 /M
STATE $8.00 /M
ZIP $8.00 /M
ADDRESSING
CARTRIDGE $50.00 /F
CHESHIRE LABELS No charge
EMAIL $60.00 /F
MAG TAPE $30.00 /F
P/S LABELS $7.50 /M
ZIP TAPE $30.00 /F
KEY CODING
Key Coding is available
Charges: $2.00 /M
MINIMUM ORDER
Quantity: 7,500
Dollar: $350.00
REUSE
Reuse is allowed
Min Qty: 1,000
Charges: $250.00 /F
TELEMARKETING
Telemarketing is not allowed
CANCELLATION
Charges: $100.00 /F
COMMISSIONS
Broker: 20%
NET NAME ARRANGEMENTS
Net Name is allowed.
Net: 85%
Min Qty: 50,000
Run Charges: $10.00 /M
EXCHANGES
Exchange is allowed.
Contacts
NAME ROLE EMAIL PHONE FAX
Raymond Tognella Director of Operations raymond.tognella@alc.com (914) 524-5271 (914) 524-5290
Gary MacDougall Account Coordinator gary.macdougall@alc.com (609) 580-2508 (609) 580-2810

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