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Harry and David Mail Order Buyers Enhanced


Harry and David, the well-known catalog with one of the most loyal customer bases in direct marketing, has been enhanced to offer you even more selectability.

Key Segments
2,321,230   Universe / Base Rate $100.00 /M
1,422,344   12 Month Buyers + $12.00 /M
393,983   6 Month Buyers + $17.00 /M
189,687   3 Month Buyers + $22.00 /M
783,031   12 Month Female Buyers + $19.00 /M
339,688   12 Month Male Buyers + $19.00 /M
  Publishing Rate $75.00 /M
  Fundraiser Rate $75.00 /M
  ALEXA enhancements available -
  please inquire for details

Audience Profile

These highly responsive mail order buyers are connoisseurs of gracious giving, cultivators of gorgeous gardens, and lovers of the outdoor lifestyle.  They have repeatedly purchased a variety of speciality food and gift items, home and garden items, personal accessories, and apparel.

This database affords a wide variety of mailers the ability to target specific markets such as: insurance marketers targeting older baby boomers, children’s publishers and catalogers targeting families with children, pet publishers and catalogs targeting pet owners, financial mailers targeting home owners with age and income selects, and niche mailers targeting special interests such as outdoor activities, health & fitness, crafts, cooking, golf, books, and music.  Also available are ALEXA enhancements - please inquire for details.

 

ADDITIONAL SELECTIONS (Based on 12 Month File)

Age:

360,000

65+

369,000

55-64

432,000

45-54

369,000

35-44

127,000

25-34
     
Income:

77,000

Under $15,000

102,000

$15,000-$30,000

211,000

$30,000-$50,000

307,000

$50,000-$75,000

972,000

$75,000+
                                        704,000  $100,000+
Presence/Age of Children:

131,000

Age 0-5

134,000

Age 6-10

290,000

Age 11-17

 

  
Dwelling Type:

1,355,000

Single Family

255,000

Multiple Units
                                                  
Special Interests:  

 12,000

Boating

 140,000

Camping

 185,000

Cat Owner

 250,000

Dog Owner

87,000

Collector

180,000

Cooking

 31,000

Current Affairs

316,000

Exercise

107,000

Fashion

92,000

Fine Arts

85,000

Hunting

 63,000

Needlework

118,000

Self Help

 55,000

Sewing

 190,000

Travel

180,000

Wine

Ethnic/Religious:  

64,000

Hispanic

31,000

African American

40,000

Asian American

     67,000

Jewish

 

Also available are the Harry and David Mail Order Buyers Masterfile and Harry and David Business Buyers.

 




 

 



Terms and Conditions

Sample mail piece required with each order. Payment due 30 days from mail date. Order cancellations within 10 days of mail date must be paid in full. Orders cancelled prior to 10 days before mail date include the following fees: $100/F plus $10/M, media and shipping charges. 20% commission on base rate to authorized brokers. Please allow 3-5 business days to process an order. Any order received at ALC is subject to a $100/F cancellation fee. State and local sales tax will apply where applicable.



Usage - Last 12 month continuation
Usage
LIST TYPE
Consumer
 
Mailing List
SOURCE
Direct mail sold
GEOGRAPHY
Domestic (US)
LIST OWNER
LIST MAINTENANCE
Counts through 06/30/2010
Last update 07/28/2010
Update frequency MONTHLY
UNIT OF SALE INFORMATION
Average: $130.00
GENDER PROFILE
Male: 24%
Female: 58%
SELECTION CHARGES
$100+ $42.00 /M
$25+ $17.00 /M
$50+ $27.00 /M
$75+ $37.00 /M
12 MONTH HOTLINE $12.00 /M
3 MONTH HOTLINE $22.00 /M
6 MONTH HOTLINE $17.00 /M
AGE $12.00 /M
AGE OF CHILDREN $12.00 /M
DWELLING TYPE $12.00 /M
ETHNIC / RELIGIOUS $15.00 /M
GENDER/SEX $7.00 /M
GIFT GIVERS $7.00 /M
INCOME SELECT $12.00 /M
INTEREST $12.00 /M
LAST PURCHASE $12.00 /M
LENGTH OF RESIDENCE $12.00 /M
LIFESTYLE $12.00 /M
PERSONAL USE $7.00 /M
SCF $7.00 /M
STATE $7.00 /M
ZIP $7.00 /M
ADDRESSING
CD ROM $25.00 /F
CHESHIRE LABELS No charge
DISKETTE $25.00 /F
EMAIL $60.00 /F
FTP $60.00 /F
P/S LABELS $7.50 /M
TAPE CONVERSION FEE $25.00 /F
KEY CODING
Key Coding is available
Charges: $2.00 /M
MINIMUM ORDER
Quantity: 7,500
Dollar: $350.00
REUSE
Reuse is allowed
Min Qty: 1,000
Charges: $85.00 /F
TELEMARKETING
Telemarketing is not allowed
CANCELLATION
Charges: $100.00 /F
COMMISSIONS
Broker: 20%
NET NAME ARRANGEMENTS
Net Name is allowed.
Net: 85%
Min Qty: 50,000
Run Charges: $10.00 /M
EXCHANGES
Exchange is allowed.
Contacts
NAME ROLE EMAIL PHONE FAX
Raymond Tognella Director of Operations raymond.tognella@alc.com (914) 524-5271 (914) 524-5290
Lisa Donzella Sales lisa.donzella@alc.com (914) 524-5263 (914) 524-5290
Chris Hickman Account Coordinator chris.hickman@alc.com (609) 580-2509 (609) 580-2810

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