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Harry and David Mail Order Buyers Enhanced
Harry and David, the well-known catalog with one of the most loyal customer bases in direct marketing, has been enhanced to offer you even more selectability.

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Key Segments |
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| 2,321,230 |
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Universe / Base Rate |
$100.00 /M |
| 1,422,344 |
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12 Month Buyers |
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$12.00 /M
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| 393,983 |
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6 Month Buyers |
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$17.00 /M
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| 189,687 |
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3 Month Buyers |
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$22.00 /M
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| 783,031 |
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12 Month Female Buyers |
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$19.00 /M
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| 339,688 |
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12 Month Male Buyers |
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$19.00 /M
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Publishing Rate |
$75.00 /M
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Fundraiser Rate |
$75.00 /M
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ALEXA enhancements available - |
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please inquire for details |
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Audience Profile |
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These highly responsive mail order buyers are connoisseurs of gracious giving, cultivators of gorgeous gardens, and lovers of the outdoor lifestyle. They have repeatedly purchased a variety of speciality food and gift items, home and garden items, personal accessories, and apparel.
This database affords a wide variety of mailers the ability to target specific markets such as: insurance marketers targeting older baby boomers, children’s publishers and catalogers targeting families with children, pet publishers and catalogs targeting pet owners, financial mailers targeting home owners with age and income selects, and niche mailers targeting special interests such as outdoor activities, health & fitness, crafts, cooking, golf, books, and music. Also available are ALEXA enhancements - please inquire for details.
ADDITIONAL SELECTIONS (Based on 12 Month File)
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| Age: |
360,000
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65+ |
369,000
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55-64 |
432,000
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45-54 |
369,000
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35-44 |
127,000
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25-34 |
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| Income: |
77,000
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Under $15,000 |
102,000
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$15,000-$30,000 |
211,000
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$30,000-$50,000 |
307,000
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$50,000-$75,000 |
972,000
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$75,000+ |
| 704,000 |
$100,000+ |
| Presence/Age of Children: |
131,000
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Age 0-5 |
134,000
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Age 6-10 |
290,000
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Age 11-17 |
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| Dwelling Type: |
1,355,000
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Single Family |
255,000
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Multiple Units |
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| Special Interests: |
12,000
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Boating |
140,000
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Camping |
185,000
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Cat Owner |
250,000
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Dog Owner |
87,000
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Collector |
180,000
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Cooking |
31,000
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Current Affairs |
316,000
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Exercise |
107,000
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Fashion |
92,000
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Fine Arts |
85,000
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Hunting |
63,000
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Needlework |
118,000
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Self Help |
55,000
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Sewing |
190,000
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Travel |
180,000
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Wine |
| Ethnic/Religious: |
64,000
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Hispanic |
31,000
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African American |
40,000
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Asian American |
67,000
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Jewish |
Also available are the Harry and David Mail Order Buyers Masterfile and Harry and David Business Buyers.
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Terms and Conditions |
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Sample mail piece required with each order. Payment due 30 days from mail date. Order cancellations within 10 days of mail date must be paid in full. Orders cancelled prior to 10 days before mail date include the following fees: $100/F plus $10/M, media and shipping charges. 20% commission on base rate to authorized brokers. Please allow 3-5 business days to process an order. Any order received at ALC is subject to a $100/F cancellation fee. State and local sales tax will apply where applicable.
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Usage - Last 12 month continuation |
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SOURCE |
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Direct mail sold |
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GEOGRAPHY |
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Domestic (US)
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LIST OWNER |
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LIST MAINTENANCE |
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| Counts through |
06/30/2010 |
| Last update |
07/28/2010 |
| Update frequency |
MONTHLY |
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UNIT OF SALE INFORMATION |
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GENDER PROFILE |
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| Male: |
24% |
| Female: |
58% |
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SELECTION CHARGES |
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| $100+ |
$42.00 /M
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| $25+ |
$17.00 /M
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| $50+ |
$27.00 /M
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| $75+ |
$37.00 /M
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| 12 MONTH HOTLINE |
$12.00 /M
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| 3 MONTH HOTLINE |
$22.00 /M
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| 6 MONTH HOTLINE |
$17.00 /M
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| AGE |
$12.00 /M
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| AGE OF CHILDREN |
$12.00 /M
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| DWELLING TYPE |
$12.00 /M
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| ETHNIC / RELIGIOUS |
$15.00 /M
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| GENDER/SEX |
$7.00 /M
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| GIFT GIVERS |
$7.00 /M
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| INCOME SELECT |
$12.00 /M
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| INTEREST |
$12.00 /M
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| LAST PURCHASE |
$12.00 /M
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| LENGTH OF RESIDENCE |
$12.00 /M
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| LIFESTYLE |
$12.00 /M
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| PERSONAL USE |
$7.00 /M
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| SCF |
$7.00 /M
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| STATE |
$7.00 /M
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| ZIP |
$7.00 /M
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ADDRESSING |
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| CD ROM |
$25.00 /F
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| CHESHIRE LABELS |
No charge
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| DISKETTE |
$25.00 /F
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| EMAIL |
$60.00 /F
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| FTP |
$60.00 /F
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| P/S LABELS |
$7.50 /M
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| TAPE CONVERSION FEE |
$25.00 /F
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KEY CODING |
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Key Coding is available |
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| Charges: |
$2.00 /M |
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MINIMUM ORDER |
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| Quantity: |
7,500 |
| Dollar: |
$350.00 |
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REUSE |
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Reuse is allowed |
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| Min Qty: |
1,000 |
| Charges: |
$85.00 /F |
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TELEMARKETING |
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Telemarketing is not allowed |
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CANCELLATION |
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| Charges: |
$100.00 /F |
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COMMISSIONS |
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| Broker: |
20% |
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NET NAME ARRANGEMENTS |
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Net Name is allowed.
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| Net: |
85% |
| Min Qty: |
50,000 |
| Run Charges: |
$10.00 /M |
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EXCHANGES |
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Exchange is allowed.
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