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North Shore Animal League America Non-Sweeps Donors
North Shore Animal League America is the world's largest no-kill animal rescue and adoption organization saving pets' lives for 65 years!
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Key Segments |
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| 248,850 |
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Universe / Base Rate |
$90.00 /M |
| 191,577 |
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24 Month Donors |
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| 125,217 |
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12 Month Donors |
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$5.00 /M
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| 73,779 |
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6 Month Donors |
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$10.00 /M
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| 42,055 |
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3 Month Donors |
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$15.00 /M
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| 16,060 |
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30 Day Hotline |
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$20.00 /M
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**Non Reciprocal Fee |
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$15.00 /M
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Catalog/Publisher Rate |
$65.00 /M
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Audience Profile |
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North Shore Animal League America (NSALA) donors share a mission to save the lives of pets through adoption, rescue, spay/neuter, and advocacy initiatives. Each year nearly 18,000 pets are placed in loving homes as a direct result of the generous funding and assistance the organization receives from these donors.
NSALA offers several ways for donors to contribute financially including:
- Direct Donations
- Cat and Dog Sponsorships
- Gift Sponsorships
- Tribute Programs - Legacy Lane Bricks, Legacy Photo Tiles
- Memorial Donations
- Planned Giving
- Seniors for Seniors
NSALA Traditional Non-Sweeps Donor Demographics:
- 75% Female
- 62 Average Age
- $69,000 household income
- 65% Married
- 45% College Educated
Available at all life stages from teens and young adults to parents and seniors, NSALA donors come from all walks of life with a common bond of a love for pets. They also express their compassion for many humanitarian, children’s, and health/disease causes. Look to NSALA for key segments that will work for a wide variety of consumer appeals including fundraising, publishing, catalog, sweeps offers, general merchandise, insurance and financial services.
Significantly more donors tend to give 1x.
To learn more about the NSALA mission, “Adopt a Mutt-i-gree™” please visit www.nsalamerica.org.
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Terms and Conditions |
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Sample mail piece required with each order. Payment due 30 days from mail date. All reuses under 5,000 names will be subject to a $75/F fee, in addition to any rental fees incurred. Order cancellations must be received in writing prior to merge. Orders cancelled before merge date include the following fees: $100/F plus processing* and shipping charges. No cancellations or cutbacks allowed post-merge. 20% commission on base rate to authorized brokers. Please allow 3-5 business days to process an order. Any order received at ALC is subject to a $100/F cancellation fee. State and local sales tax will apply where applicable.
*Includes RCs and select fees where applicable.
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Usage - Last 12 month continuation |
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SOURCE |
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Direct response |
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GEOGRAPHY |
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Domestic (US)
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LIST OWNER |
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LIST MAINTENANCE |
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| New to ALC |
01/01/2010 |
| Counts through |
07/31/2010 |
| Last update |
08/16/2010 |
| Update frequency |
MONTHLY |
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UNIT OF SALE INFORMATION |
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GENDER PROFILE |
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| Male: |
21% |
| Female: |
75% |
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SELECTION CHARGES |
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| $10+ |
$10.00 /M
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| $15+ |
$15.00 /M
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| $20+ |
$20.00 /M
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| GENDER/SEX |
$8.00 /M
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| MULTI DONOR |
$7.00 /M
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| SCF |
$8.00 /M
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| SINGLE DONOR |
$7.00 /M
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| STATE |
$8.00 /M
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| ZIP |
$8.00 /M
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ADDRESSING |
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| CARTRIDGE |
$25.00 /F
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| CHESHIRE LABELS |
$9.00 /M
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| EMAIL |
$60.00 /F
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| P/S LABELS |
$9.00 /M
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| ZIP TAPE |
$15.00 /F
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KEY CODING |
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Key Coding is available |
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| Charges: |
$3.00 /M |
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MINIMUM ORDER |
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| Quantity: |
7,500 |
| Dollar: |
$350.00 |
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REUSE |
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Reuse is allowed |
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| Min Qty: |
1,000 |
| Charges: |
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TELEMARKETING |
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Telemarketing is not allowed |
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CANCELLATION |
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| Charges: |
$100.00 /F |
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COMMISSIONS |
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| Broker: |
20% |
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NET NAME ARRANGEMENTS |
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Net Name is allowed.
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| Net: |
85% |
| Min Qty: |
50,000 |
| Run Charges: |
$10.00 /M |
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EXCHANGES |
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Exchange is allowed.
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ADDITIONAL NOTES |
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Sample mail piece required with each order. Payment due 30 days from mail date. All reuses under 5,000 names will be subject to a $75/F fee, in addition to any rental fees incurred. Order cancellations must be received in writing prior to merge. Orders cancelled before merge date include the following fees: $100/F plus processing* and shipping charges. No cancellations or cutbacks allowed post-merge. 20% commission on base rate to authorized brokers. Please allow 3-5 business days to process an order. Any order received at ALC is subject to a $100/F cancellation fee. State and local sales tax will apply where applicable.
*Includes RCs and select fees where applicable.
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