First launched in 1953, TV Guide Magazine is currently capturing the attention of a whole new generation of TV viewers with an updated editorial focus. TV Guide's readership has evolved into one of the nation’s most influential, trend-setting audiences available on a grand scale.

The magazine is attracting millions of new subscribers with behind-the-scenes access, authoritative insight, breaking news, and riveting reviews. It empowers readers to make informed decisions, not just for maximizing their viewing experience, but also for their life experience. New special sections include Gift and Entertainment Guides, Health & Wellness, and “The Goods,” a product-driven column featuring everything from the hottest styles and accessories worn by TV personalities to the latest in gadgets and electronics.

Demographics
TV Guide is attracting a younger, more affluent reader. Current demographic figures below are supported by +/- changes in percentage from 2005-2009.

GENDER
58% Female, +11.4%
42% Male, -26.7%

AGE
44 Median Age
1,000,000 new subscribers are age 18-34, +56%

INCOME
$46,882 Median Household Income
HHI $75k, +166% 
HHI $100k, +159% 
HHI $125k, +157% 
HHI<$50k, -41%

INFLUENCE
88% trust TV Guide's opinions about TV programs 

65% more new readers say family, friends, and associates seek their opinions
TV Guide magazine readers have larger circles of friends and family members

SUBSCRIBERSHIP

56% of all subscriptions are direct to publisher
4-in-10 subscribers are new to the magazine since re-launch to full size
76% say TV Guide is their only source for television entertainment and information
66% are likely to renew

TV Guide subscribers hold the unique position among its competitive set of having the highest ad recall in 21 of 26 ad categories.

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