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The Economist is read by more of the world's political and business leaders than any other magazine. Subscribers are high-level professionals who are drawn to a liberal perspective. They are pioneers and ambitious builders of companies and are heavily influenced by The Economist.
The Economist Subscriber file has been enhanced with Experian data to include consumer demographic data. Find your ideal niche audience with dozens of individual market segments as well as age, income, dwelling size, ethnic & religious.
**Available Enthusiasts/Interest selects (@ $15/M) include: Automotive, Avid Book Readers, Bible/Devotional, Business Owners, Collector/Hobby, Computers/Hi-Tech, Contributors, Cooking/Gourmet, Do-It-Yourselfers, Financial/Investment, Fitness/Exercise/Healthy Living, Gardening, Home Business, Home Decorating, Mail Order Buyers, Outdoor Enthusiast, Pets, Photography, Sports Enthusiasts, Travel (Please inquire for additional selects...)
**Political Party Affiliation (+$20/M): Please inquire for counts on Democrat or Republican
**GreenAwareSM (+$30/M):
** 292,778 Behavioral Greens: These individuals think and act green. They incorporate green practices into their everyday lives and have negative attitudes towards products that pollute.
** 121,516 Think Greens: These individuals think green but may not necessarily act green.
Propensity to spend is backed by recent research on total U.S. subscribers:
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$1,666,404 Average Household Net Worth
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$172,313 Average Personal Income
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$249,867 Average Household Income
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75% say they enjoy owning quality things
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74% will pay more for a product that saves time
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79% say they are always looking for new ideas and opportunity
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91% took at least 1 return trip last year, 61% took more than six
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79% participate in a sport
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Sample mail piece required with each order. Payment due 30 days from mail date. All reuses under 5,000 names will be subject to a $75/F fee, in addition to any rental fees incurred. Order cancellations must be received in writing prior to merge. Orders cancelled before merge date include the following fees: $100/F plus processing* and shipping charges. No cancellations or cutbacks allowed post-merge. 20% commission on base rate to authorized brokers. Please allow 3-5 business days to process an order. Any order received at ALC is subject to a $100/F cancellation fee. State and local sales tax will apply where applicable.
*Includes RCs and select fees where applicable.
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