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A sister catalog of Frontgate, grandinroad offers “Affordable Style” through a complete line of quality home, garden, and outdoor living products.

Key Segments
908,488   Universe / Base Rate $115.00 /M
31,336   3 Month Buyers + $22.50 /M
79,921   6 Month Buyers + $17.50 /M
167,358   12 Month Buyers + $12.50 /M
136,409   13-24 Month Buyers + $7.50 /M
  Publishers & Fundraisers + $75.00 /M
  Political Rate + $90.00 /M

Audience Profile

Whether furnishing the deck with a wicker dining set for summer fun, or outfitting the home office with hardwood cabinets to reduce clutter, grandinroad shoppers take pride in all that they buy. With an eye on style, they create comfortable home atmospheres to match their personal tastes—modern, contemporary, classic, rustic, and eclectic.

 

Demographics

  • 42 Median Age
  • $85,000 Median HH Income 

 

Launched in March 2003, grandinroad is a rising star in quality home décor, mailing tens of millions of catalogs every year. Its wide-ranging product categories are available for selection including Home Décor, Home Solutions, Garden, and Outdoor Décor.

 

These mail order driven home shoppers respond well to quality offers of apparel, accessories, culinary items, gifts, general merchandise, home décor, travel, lifestyle subscriptions, credit cards, fundraising appeals and financial services.

 

 

 

12 Month Counts:

 

126,953    Internet Buyers

  61,490    Home Solution Products

  61,219    Outdoor Decor Products

  30,202    Garden Products

  56,709    Home Products

 



Terms and Conditions

Sample mail piece required with each order. Payment due 30 days from mail date. All reuses under 5,000 names will be subject to a $75/F fee, in addition to any rental fees incurred. Order cancellations must be received in writing prior to merge. Orders cancelled before merge date include the following fees: $100/F plus processing* and shipping charges. No cancellations or cutbacks allowed post-merge. 15% commission on base rate to authorized brokers. Please allow 3-5 business days to process an order. Any order received at ALC is subject to a $100/F cancellation fee. State and local sales tax will apply where applicable.

 

*Includes RCs and select fees where applicable.



Usage - Last 12 month continuation
List Usage
LIST TYPE
Consumer
 
Mailing List
SOURCE
Direct mail sold
GEOGRAPHY
Domestic (US)
LIST OWNER
LIST MAINTENANCE
New to ALC 07/07/2008
Counts through 04/30/2010
Last update 06/04/2010
Update frequency MONTHLY
UNIT OF SALE INFORMATION
Average: $175.00
GENDER PROFILE
Male: 23%
Female: 69%
INCOME
Average: $85,000.00
SELECTION CHARGES
$100+ BUYERS $42.50 /M
$150+ BUYERS $52.50 /M
$50+ BUYERS $27.50 /M
$75+ BUYERS $32.50 /M
BIND IN/ BLOW IN
DEMOGRAPHIC SELECT $12.50 /M
GENDER/SEX $12.50 /M
INCOME SELECT $12.50 /M
LAST/ AVERAGE PURCHASE $12.50 /M
LIFESTYLE SELECT $12.50 /M
PRODUCT $22.50 /M
SCF $7.50 /M
STATE $7.50 /M
ZIP $7.50 /M
ADDRESSING
CD ROM $35.00 /F
EMAIL $75.00 /F
FTP $75.00 /F
KEY CODING
Key Coding is not available
MINIMUM ORDER
Quantity: 10,000
Dollar: $0.00
REUSE
Reuse is allowed
Min Qty: 0
Charges:
TELEMARKETING
Telemarketing is not allowed
CANCELLATION
Charges: $100.00 /F
COMMISSIONS
Broker: 15%
Agency: 15%
NET NAME ARRANGEMENTS
Net Name is allowed.
Net: 85%
Min Qty: 50,000
Run Charges: $10.00 /M
EXCHANGES
Exchange is allowed.
ADDITIONAL NOTES
Sample mail piece required with each order. Payment due 30 days from mail date. Order cancellations after merge purge or within 10 days of mail date must be paid at full rental charge. Orders cancelled prior to merge incur the following fees: $100/F plus $10/M media and shipping charges. 15 % commission on base rate to authorized brokers. Net name orders must be paid within 45 days of mail date. Payments received beyond 45 days will be due payable on gross volume shipped. Please allow 3-5 business days to process an order. Any order received at ALC is subject to a $100/F Cancellation fee. State and local sales tax will apply where applicable.
Contacts
NAME ROLE EMAIL PHONE FAX
Raymond Tognella Director of Operations raymond.tognella@alc.com (914) 524-5271 (914) 524-5290
Bruce Kimmel Account Executive bruce.kimmel@alc.com (914) 524-5249 (914) 524-5290
Chris Hickman Account Coordinator chris.hickman@alc.com (609) 580-2509 (609) 580-2810

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