Mailing List: Frontgate by American List Counsel

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“Outfitting America's Finest Homes”, Frontgate offers the highest quality home, garden, and outdoor living products to the nation’s most discerning customers.

Key Segments

1,174,185		Universe / Base Rate	$120.00 /M
103,584		3 Month Buyers	+ $32.50 /M
296,507		6 Month Buyers	+ $17.50 /M
473,842		12 Month Buyers	+ $12.50 /M
307,794		13-24 Month Buyers	+ $7.50 /M
		Publishers & Fundraiser Rate	$75.00 /M
		Political Rate (Party Affiliation Available)	$90.00 /M

Audience Profile

Serving the needs of very affluent homeowners, Frontgate catalogs feature innovative, functional products of unprecedented quality for the home and garden. Their customers entertain in style and look for the finest in everything they buy. They are world travelers, consummate readers, generous philanthropists, and hands-on investors.

Demographics

45 Average Age
$150,000+ Average Income
74% College Grads / 37% Advanced Degrees
$400,000 Median Home Value
86 % Own 1 or More Homes
33% Own home valued at $375K+
85% credit card buyers

In September 1991, Frontgate mailed its first catalog to 300,000 upscale American households. Today, it is the recognized leader in catalog and online shopping for the home environment and mails 100 million catalogs a year to grow this high caliber audience of mail order buyers. Each issue of the Frontgate catalog features the latest in fine quality home décor, bed and bath, kitchen, leisure, outdoor living, electronics, storage and personal care products.

With significant discretionary spending income, Frontgate shoppers quickly respond to all offers of distinction including up-market apparel, gourmet food and wine, gifts, home décor and furnishings, children's products, travel, fund raising appeals and financial services.

Visit Frontgate on-line at www.frontgate.com

Product Selects available (+22.50/M)

12 Month Count

310,712 Home Products

198,642 Kitchen, Bed and Bath Products

322,937 Outdoor and Garage Products

142,523 Electronic Products

Terms and Conditions

Sample mail piece required with each order. Payment due 30 days from mail date. All reuses under 5,000 names will be subject to a $75/F fee, in addition to any rental fees incurred. Order cancellations must be received in writing prior to merge. Orders cancelled before merge date include the following fees: $100/F plus processing* and shipping charges. No cancellations or cutbacks allowed post-merge. 15% commission on base rate to authorized brokers. Please allow 3-5 business days to process an order. Any order received at ALC is subject to a $100/F cancellation fee. State and local sales tax will apply where applicable.

*Includes RCs and select fees where applicable.

Usage - Last 12 month continuation

	LIST TYPE

	Consumer

SOURCE

Direct mail sold

GEOGRAPHY

Domestic (US)

LIST OWNER

LIST MAINTENANCE

New to ALC	07/07/2008
Counts through	04/30/2010
Last update	06/04/2010
Update frequency	MONTHLY

UNIT OF SALE INFORMATION

Average:

$220.00

GENDER PROFILE

Male:	30%
Female:	63%

INCOME

Average:	$150,000.00

SELECTION CHARGES

$100+ BUYERS	$42.50 /M
$150+ BUYERS	$52.50 /M
$50+ BUYERS	$27.50 /M
$75+ BUYERS	$32.50 /M
BIND IN/ BLOW IN	$15.00 /M
DEMOGRAPHIC SELECT	$12.50 /M
GENDER/SEX	$12.50 /M
LAST/ AVERAGE PURCHASE	$12.50 /M
LIFESTYLE SELECT	$12.50 /M
POLITICAL PARTY AFFILIATION
PRODUCT	$22.50 /M
SCF	$7.50 /M
STATE	$7.50 /M
ZIP	$7.50 /M

ADDRESSING

CD ROM	$35.00 /F
EMAIL	$75.00 /F
FTP	$75.00 /F

KEY CODING

Key Coding is not available

MINIMUM ORDER

Quantity:	10,000
Dollar:	$0.00

REUSE

Reuse is allowed

Min Qty:	0
Charges:

TELEMARKETING

Telemarketing is not allowed

CANCELLATION

Charges:	$100.00 /F

COMMISSIONS

Broker:	15%
Agency:	15%

NET NAME ARRANGEMENTS

Net Name is allowed.

Net:	85%
Min Qty:	50,000
Run Charges:	$10.00 /M

EXCHANGES

Exchange is allowed.

ADDITIONAL NOTES

Sample mail piece required with each order. Payment due 30 days from mail date. Order cancellations after merge purge or within 10 days of mail date must be paid at full rental charge. Orders cancelled prior to merge incur the following fees: $100/F plus $10/M media and shipping charges. 15 % commission on base rate to authorized brokers. Net Name orders must be paid within 45 days of mail date. Payments received beyond 45 days will be due payable on gross volume shipped. Please allow 3-5 business days to process an order. Any order recieved at ALC is subject to a $100/F Cancellation fee. State and local sales tax will apply where applicable.

Contacts

	NAME	ROLE	EMAIL	PHONE	FAX

	Raymond Tognella	Director of Operations	raymond.tognella@alc.com	(914) 524-5271	(914) 524-5290

	Bruce Kimmel	Account Executive	bruce.kimmel@alc.com	(914) 524-5249	(914) 524-5290

	Chris Hickman	Account Coordinator	chris.hickman@alc.com	(609) 580-2509	(609) 580-2810