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Sylmark Merchandise Buyers


Acquiring customers via direct response television infomercials (DRTV) lasting 30 minutes, The Sylmark Group is the leading developer and multi-channel marketer of innovative health, fitness and home products.

Key Segments
4,636,856   Universe / Base Rate $90.00 /M
9,280   12 Month Canadian Buyers + $11.00 /M
59,001   1 Month Buyers + $16.00 /M
  Fundraiser Rate $70.00 /M
  Publisher Rate $80.00 /M
283,626   6 Month Buyers + $6.00 /M
58,739   1 Month Byrs with Phone Numbers $150.00 /M
157,389   3 Month Buyers + $11.00 /M
577,859   12 Month Buyers + $5.00 /M

Audience Profile

Reach information-driven buyers quick to make impulse purchases on products that can make their lives easier, help them stay healthy and fit, and save them time and money. Specializing in the consumer housewares, exercise, and personal care markets, Sylmark brings to market unique ideas and inventions that have mass appeal.

 

Tallying over $3 Billion+ in direct response sales, The Sylmark Group offers one of the most responsive DRTV buyer files on the market. In addition to driving sales through infomercials, the company creates widespread awareness to support sales in a variety of channels including Internet, catalogs, home shopping channels, credit card syndications, telemarketing, and print advertisements.

 

Current Top Selling Sylmark Products by Amount of Sales to Date Include:

 

These home shoppers are strong performers for a wide variety of direct marketing categories including health & beauty, subscriptions, vitamins & natural supplements, self-improvement, travel, fundraising, general merchandise, collectibles, and credit cards. Target them for all innovative consumer products and services.

 

 

Additional Selects Available:

  • 3 Month Home Arts & Home Improvement Product Buyers - 56,208
  • 3 Month Health & Wellness Product Buyers - 74,935
  • 3 Month Fitness & Beauty Product Buyers - 33,780


Terms and Conditions

Sample mail piece required with each order. Payment due 30 days from mail date. Order cancellations within 10 days of mail date must be paid in full. Orders cancelled prior to 10 days before mail date include the following fees: $100/F plus $10/M, media and shipping charges. 20% commission on base rate to authorized brokers. Please allow 3-5 business days to process an order. Any order received at ALC is subject to a $100/F cancellation fee. State and local sales tax will apply where applicable.



Usage - Last 12 month continuation
Usage
LIST TYPE
Consumer
 
Mailing List Telemarketing List
SOURCE
TV generated
GEOGRAPHY
Domestic (US)
LIST OWNER
LIST MAINTENANCE
New to ALC 04/01/2008
Counts through 07/31/2010
Last update 08/09/2010
Update frequency MONTHLY
UNIT OF SALE INFORMATION
Average: $110.00
GENDER PROFILE
Male: 35%
Female: 65%
INCOME
Average: $75,000.00
SELECTION CHARGES
3 MONTH HOTLINE $7.00 /M
6 MONTH HOTLINE $7.00 /M
AGE $7.00 /M
DOLLAR SELECT $7.00 /M
GENDER/SEX $7.00 /M
GEO SELECT $11.00 /M
MONTHLY HOTLINE $16.00 /M
MULTI - BUYERS $11.00 /M
PRESENCE OF CREDIT $11.00 /M
PRODUCT $11.00 /M
SCF $6.00 /M
SOURCE $11.00 /M
STATE $7.00 /M
ZIP $7.00 /M
ADDRESSING
CARTRIDGE $30.00 /F
EMAIL $50.00 /F
FTP $50.00 /F
KEY CODING
Key Coding is available
Charges: $2.50 /M
MINIMUM ORDER
Quantity: 7,500
Dollar: $0.00
REUSE
Please inquire
TELEMARKETING
Telemarketing is allowed
Charges: $150.00 /M
CANCELLATION
Charges: $100.00 /F
COMMISSIONS
Broker: 20%
Agency: 15%
NET NAME ARRANGEMENTS
Net Name is allowed.
Net: 85%
Min Qty: 50,000
Run Charges: $10.00 /M
EXCHANGES
Exchange is not allowed.
Contacts
NAME ROLE EMAIL PHONE FAX
Sara Jones Director of Client Services sara.jones@alc.com (609) 580-2539 (609) 580-2810
Lynn Hover Account Coordinator lynn.hover@alc.com (609) 580-2632 (609) 580-2809
Kerry Fischette Client Marketing Manager kerry.fischette@alc.com (609) 580-2875 (609) 580-2810

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