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The St. Louis Post-Dispatch platform was written in 1907 by the first Joseph Pulitzer, the father of modern American journalism and this newspapers founder. The platform assures that STL will always be drastically independent; fight for progress and reform; never tolerate injustice or corruption; it will always fight demagogues of all parties; and never be satisfied with merely printing news.
STL reaches subscribers in the 18th largest US market in population and households. STL's core market is the St. Louis Metropolitan area, a 16 county area including:
MO: St. Louis City, St. Louis County, Jefferson, Franklin, Washington, St. Charles, Lincoln & Warren.
IL: St. Clair, Monroe, Madison, Clinton, Jersey, Macoupin, Bond & Calhoun
The STL newspaper ranks second in Sunday and 5th in daily reach among newspapers in the top 25 most populated markets in the United States. It is largest of 53 daily newspapers owned by Lee Enterprises, along with rapidly growing online services and more than 300 weekly newspapers and specialty publications in 23 states. For more information about the STL visit www.stltoday.com
Demographics:
HHI: $75K+, 41% of subscribers
Age: 18 - 34 (27%), 55+ (36%)
78% are home owners
61% have no children in the home
82% are White/Caucasian
16% are Black/African American
Program Specifications:
Max Size: 8 1/2 x 3 1/2
Min Size: 5 1/2 x 3
Max Weight: .2 oz.
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