Capturing the flavor of New England with an insider view and welcoming voice, Yankee Magazine helps plan perfect travels and ideal living spaces. Engaging editorial brings home the distinct style, rich architectural heritage, and robust landscape of New England. Each issue also features compelling stories, seasonal recipes, the finest of the region's wares, and a calendar of New England events.

Yankee Magazine educates a readership of do-it-yourself remodelers, redecorators, and gardeners with informative how-to features, real solutions articles, and gardening tips. Subscribers are affluent homeowners, active travelers, aspiring gourmet chefs, gracious home entertainers, creative decorators, and avid direct mail shoppers.

Demographics

• Average age 55
• $67,187 Average Household Income
• 81% Home Owners
• $322,127 Median Home Value
• 60% College Educated
• 64% Married
• 76% make purchases based on quality not price
• 80% will pay more for a product made by a company they trust
• Interests Include: Cooking, Gardening, Golf, Reading, Travel, Photography, Pets, Home Decorating and Health

Target these active New Englanders with publications and merchandise for home and family including crafts, gifts, hobbies, home décor & furnishings, lawn & garden supplies, epicurean and travel offers.

Sample mail piece required with each order. Payment due 30 days from mail date. All reuses under 5,000 names will be subject to a $75/F fee, in addition to any rental fees incurred. Order cancellations must be received in writing prior to merge. Orders cancelled before merge date include the following fees: $100/F plus processing* and shipping charges. No cancellations or cutbacks allowed post-merge. 20% commission on base rate to authorized brokers. Please allow 3-5 business days to process an order. Any order received at ALC is subject to a $100/F cancellation fee. State and local sales tax will apply where applicable.

*Includes RCs and select fees where applicable.