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Barneys New York Enhanced


Barneys, the nation’s leading upscale department store catering to affluent, fashion-conscious shoppers, has enhanced its retail point-of-purchase customer file for targeted direct marketing campaigns.

Key Segments
1,430,116   Universe / Base Rate $120.00 /M
638,413   *GreenAware + $30.00 /M
172,191   3 Month Buyers + $16.00 /M
340,454   6 Month Buyers + $11.00 /M
  Fundraiser Rate $75.00 /M
  Publisher Rate $85.00 /M
  Financial Rate $90.00 /M

Audience Profile

All Barneys shoppers share one thing in common: good taste. However, they do enjoy varying lifestyles, which is why we enhanced the file so you can select by age, religion, income, lifestyle interest, presence of children, child's age, donors, credit card holders, and mail order buyers.

 

Widely considered the most innovative fashion retail store in New York City, Barneys showcases high-end designers including Manolo Blahnik, Fendi, Givenchy, Marc Jacobs, Prada, Jil Sander, Diane von Furstenberg, and Ernest Sewn. In addition to the NYC flagship store, more than 21 locations are based in the nation’s shopping Meccas such as Beverly Hills, San Francisco, Boston, Dallas, Las Vegas, and Seattle. The company also operates many Co-Op contemporary fashion retail stores.

 

An emporium of style and gorgeous products, the company mails catalogs to select consumers intended to drive traffic to local store locations. Targeting wealthy, sophisticated shoppers, Barneys attracts one of the most well-heeled audiences of “fashionistas” in the country. They are discerning trendsetters who spend for the real thing to be first in fashion. Target them by demographics and lifestyle interests to acquire the perfect type of Barneys customers for your unique products and service.

 

 

 Enhanced Selections (+$16/M):  
 Senior Buyers (Age 55+)

 102,462

 Affluent Buyers (HHI $125,000+)

 199,088

 Buyers with Children 

 123,332

 Cooking/Gourmet Buyers 

 55,485

 Donors

 137,459

 Magazine/Book Buyers 

 198,271

*Please inquire for additional selections  
   
**GreenAwareSM  (+$30/M):

** 451,203 Behavioral Greens: These individuals think and act green.  They incorporate green practices into their everyday lives and have negative attitudes towards products that pollute.

** 177,427 Think Greens: These individuals think green but may not necessarily act green.

 

 

 

 



Terms and Conditions

Sample mail piece required with each order. Payment due 30 days from mail date. Order cancellations within 10 days of mail date must be paid in full. Orders cancelled prior to 10 days before mail date include the following fees: $100/F plus $10/M, media and shipping charges. 20% commission on base rate to authorized brokers. Please allow 3-5 business days to process an order. Any order received at ALC is subject to a $100/F cancellation fee. State and local sales tax will apply where applicable.



Usage - Last 12 month continuation
Usage
LIST TYPE
Consumer
 
Mailing List
SOURCE
Retail/POP
GEOGRAPHY
Domestic (US)
LIST OWNER
LIST MAINTENANCE
New to ALC 02/01/2008
Counts through 05/31/2010
Last update 06/10/2010
Update frequency QUARTERLY
UNIT OF SALE INFORMATION
Average: $480.00
GENDER PROFILE
Male: 29%
Female: 48%
SELECTION CHARGES
# OF CHILDREN $16.00 /M
$1,000+ PURCHASE AMOUNT $26.00 /M
$251-$499 PURCHASE AMOUNT $16.00 /M
$500+ PURCHASE AMOUNT $21.00 /M
12 MONTH HOTLINE $5.00 /M
3 MONTH HOTLINE $16.00 /M
6 MONTH HOTLINE $11.00 /M
AGE $16.00 /M
AGE OF CHILDREN $16.00 /M
DONORS $16.00 /M
ETHNICITY $16.00 /M
GENDER OF CHILD $16.00 /M
GENDER/SEX $7.00 /M
GREEN AWARE $30.00 /M
LIFESTYLE SELECT $16.00 /M
MAIL ORDER BUYERS $16.00 /M
MONTHLY HOTLINE $25.00 /M
PET BUYERS $21.00 /M
PRESENCE OF CHILDREN $16.00 /M
PRODUCT TYPE $15.00 /M
RELIGION $16.00 /M
SCF $7.00 /M
STATE $7.00 /M
UNDER $250 PURCHASE AMOUNT $6.00 /M
ZIP $7.00 /M
ADDRESSING
DISKETTE $55.00 /F
EMAIL $55.00 /F
FTP $55.00 /F
KEY CODING
Key Coding is available
Charges: $2.00 /M
MINIMUM ORDER
Quantity: 7,500
Dollar: $0.00
REUSE
Reuse is allowed
Min Qty: 0
Charges:
TELEMARKETING
Telemarketing is not allowed
CANCELLATION
Charges: $100.00 /F
COMMISSIONS
Broker: 20%
Agency: 15%
NET NAME ARRANGEMENTS
Net Name is allowed.
Net: 85%
Min Qty: 50,000
Run Charges: $10.00 /M
EXCHANGES
Please inquire.
Contacts
NAME ROLE EMAIL PHONE FAX
Sara Jones Director of Client Services sara.jones@alc.com (609) 580-2539 (609) 580-2810
Megan Corigliano Sales megan.corigliano@alc.com (609) 580-2731
Tim Hickman Customer Service Rep. timothy.hickman@alc.com (609) 580-2611 (609) 580-2810

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