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All Barneys shoppers share one thing in common: good taste. However, they do enjoy varying lifestyles, which is why we enhanced the file so you can select by age, religion, income, lifestyle interest, presence of children, child's age, donors, credit card holders, and mail order buyers.
Widely considered the most innovative fashion retail store in New York City, Barneys showcases high-end designers including Manolo Blahnik, Fendi, Givenchy, Marc Jacobs, Prada, Jil Sander, Diane von Furstenberg, and Ernest Sewn. In addition to the NYC flagship store, more than 21 locations are based in the nation’s shopping Meccas such as Beverly Hills, San Francisco, Boston, Dallas, Las Vegas, and Seattle. The company also operates many Co-Op contemporary fashion retail stores.
An emporium of style and gorgeous products, the company mails catalogs to select consumers intended to drive traffic to local store locations. Targeting wealthy, sophisticated shoppers, Barneys attracts one of the most well-heeled audiences of “fashionistas” in the country. They are discerning trendsetters who spend for the real thing to be first in fashion. Target them by demographics and lifestyle interests to acquire the perfect type of Barneys customers for your unique products and service.
| Enhanced Selections (+$16/M): |
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| Senior Buyers (Age 55+) |
102,462
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| Affluent Buyers (HHI $125,000+) |
199,088
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| Buyers with Children |
123,332
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| Cooking/Gourmet Buyers |
55,485
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| Donors |
137,459
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| Magazine/Book Buyers |
198,271
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| *Please inquire for additional selections |
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| **GreenAwareSM (+$30/M):
** 451,203 Behavioral Greens: These individuals think and act green. They incorporate green practices into their everyday lives and have negative attitudes towards products that pollute.
** 177,427 Think Greens: These individuals think green but may not necessarily act green.
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