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AMO Corporate Mega-Masterfile


A masterfile of all buyers across all of the AMO (formerly Crosstown Trader) brands available with transactional and enhanced selections.

Key Segments
1,543,084   Universe / Base Rate $105.00 /M
940,808   12 Month Buyers + $11.00 /M
578,687   6 Month Buyers + $16.00 /M
410,242   3 Month Buyers + $21.00 /M
160,193   1 Month Buyers + $28.00 /M
  Fundraising Rate $75.00 /M
  Publishing Rate $80.00 /M
  Insurance Rate $60.00 /M
  Food Mailers Rate $80.00 /M
  *Political Party affiliation available + $20.00 /M
  *Please inquire for enhancements!

Audience Profile

AMO (formerly Crosstown Traders) catalogs appeal to a diverse audience of fashionable women shopping for both professional apparel and leisurewear. Enhanced with Experian lifestyle and demographic data; Etech (ethnic and religious) data; and Political Party Affiliation, large segments of target customer profiles are available.

 

The AMO Corporate Mega-Masterfile is comprised of:

 

AMO Upscale Collection

  • Brownstone Studio
  • Lew Magram

 AMO American Woman Collection

  • Bedford Fair
  • Old Pueblo Traders
  • Willow Ridge

 AMO Specialty Apparel Collection

  • Coward Shoe
  • Intimate Appeal 

Demographic Selects Include:
Age 12 Mos Count
< 55 195,670
55+ 722,330
66+ 531,350
Income  
$100,000+ 181,450
$50,000+ 453,100
Presence of Children  
POC Age 0-9 65,690
POC Age 10-18 71,000

Lifestyle and Interest Selects Include: 
Avid Readers 590,200
Bible/Devotional 207,570
Charitable Donor 469,570
Collectors 359,230
Computers 466,900
Cooking 321,120
Credit Card Holder 609,580
DIY 280,520
Finance/Investing 337,890
Fitness/Exercise 469,300
Gardening 313,460
On-Line Shopper 355,420
Outdoors 293,520
Pets 180,860
Sports Enthusiast 313,400
Travel 310,510



Terms and Conditions

Sample mail piece required with each order. Payment due 30 days from mail date. All reuses under 5,000 names will be subject to a $75/F fee, in addition to any rental fees incurred. Order cancellations must be received in writing prior to merge. Orders cancelled before merge date include the following fees: $100/F plus processing* and shipping charges. No cancellations or cutbacks allowed post-merge. 12.5% commission on base rate to authorized brokers. Please allow 3-5 business days to process an order. Any order received at ALC is subject to a $100/F cancellation fee. State and local sales tax will apply where applicable.

 

*Includes RCs and select fees where applicable.



Usage - Last 12 month continuation
Usage
LIST TYPE
Consumer
 
Mailing List
SOURCE
Direct mail sold
GEOGRAPHY
Domestic (US)
LIST OWNER
LIST MAINTENANCE
New to ALC 02/01/2008
Counts through 05/31/2010
Last update 06/24/2010
Update frequency MONTHLY
UNIT OF SALE INFORMATION
GENDER PROFILE
Male: %
Female: 95%
SELECTION CHARGES
$100+ BUYERS $37.00 /M
$150+ BUYERS $47.00 /M
$25+ BUYERS $12.00 /M
$50+ BUYERS $25.00 /M
$75+ BUYERS $30.00 /M
1 MONTH HOTLINE $28.00 /M
12 MONTH HOTLINE $11.00 /M
3 MONTH HOTLINE $21.00 /M
6 MONTH HOTLINE $16.00 /M
AGE $16.00 /M
AGE OF CHILDREN $16.00 /M
CASH/CREDIT CARD $12.00 /M
ETHNICITY/RELIGION $16.00 /M
GEO (SCF, ZIP, STATE) $8.00 /M
INCOME SELECT $16.00 /M
LIFESTYLE SELECT $16.00 /M
MARITAL STATUS $16.00 /M
POLITICAL PARTY AFFILIATION $20.00 /M
PRODUCT $16.00 /M
SINGLE/MULTI BUYERS $12.00 /M
SIZE $16.00 /M
ADDRESSING
CARTRIDGE $30.00 /F
EMAIL/FTP $60.00 /F
KEY CODING
Key Coding is available
Charges: $3.00 /M
MINIMUM ORDER
Quantity: 5,000
Dollar: $0.00
REUSE
Reuse is allowed
Min Qty: 0
Charges:
TELEMARKETING
Telemarketing is not allowed
CANCELLATION
Charges:
COMMISSIONS
Broker: 12.5%
Agency: 12.5%
NET NAME ARRANGEMENTS
Net Name is allowed.
Net: 85%
Min Qty: 50,000
Run Charges: $10.00 /M
EXCHANGES
Exchange is not allowed.
ADDITIONAL NOTES
*Reuse is allowed at original base rate & subject to list owner approval. *Cancellations must be received in writing prior to merge, no cancellations or cutbacks are allowed post merge. Charges are: $100/F + processing/shipping fees.
Contacts
NAME ROLE EMAIL PHONE FAX
Raymond Tognella Director of Operations raymond.tognella@alc.com (914) 524-5271 (914) 524-5290
Cathy Relyea Account Coordinator cathy.relyea@alc.com (914) 524-5244 (914) 524-5290

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