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Widely considered the most innovative fashion retail store in New York City, Barneys showcases high-end designers including Manolo Blahnik, Fendi, Givenchy, Marc Jacobs, Prada, Jil Sander, Diane von Furstenberg, and Ernest Sewn. In addition to the NYC flagship store, more than 21 locations are based in the nation’s shopping Meccas such as Beverly Hills, San Francisco, Boston, Dallas, Las Vegas, and Seattle. The company also operates many Co-Op contemporary fashion retail stores.
Celebrity shopper sightings are commonplace at all locations and the store is frequently cited in movies and on television shows. As Sarah Jessica Parker eloquently told Vanity Fair Magazine, "If you're a nice person and you work hard, you get to go shopping at Barneys. It's the decadent reward." It’s no surprise that shoppers typically spend nearly $500 per visit.
An emporium of style and gorgeous products, the company mails catalogs to select consumers intended to drive traffic to local store locations. Targeting wealthy, sophisticated shoppers, Barneys attracts one of the most well-heeled audiences of “fashionistas” in the country. They are discerning trendsetters who spend for the real thing to be first in fashion. Target these prime prospects for all luxury goods and services, financial services, exotic travel offers, and fine fashions.
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