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Hideaways AficionadoŽ Club


Launched in 1979, the Hideaways Aficionado Club is the world's preeminent community of discerning, savvy travelers seeking the best in international luxury travel, resorts, cruises and vacation rentals.
Key Segments
37,901   Universe / Base Rate $200.00 /M
37,901   Member $200.00 /M
20,473   Inquiries $80.00 /M
22,635   Female Members/Inquiries + $11.00 /M
25,671   Male Members/Inquiries + $11.00 /M
  Travel Related Publications $125.00 /M
  Catalog Base Rate $100.00 /M
  Pubishing Base Rate $85.00 /M
  Financial Services Base Rate $100.00 /M
  Fundrasier Base Rate $75.00 /M

Audience Profile

From a Tuscan villa to a tranquil resort hidden on a small Caribbean island, Hideaways Aficionado Members afford themselves frequent and exceptional escapes around the globe. Paying $195 annual membership fee, members come from around the U.S.A. and the world, and from the ranks of notable celebrities, publishers, authors, doctors, lawyers, executives and the political world.  All are part of this lively community with a passion for travel away from the maddening crowds.

Members enjoy the Club’s informative publications, personalized travel planning services, exclusive savings, VIP perks, and privileges.  These affluent consumers seek out the best in life, including the world's best resorts, cruise lines, charter yachts, and adventure tours.

 

Demographics

• 62% Male/38% female

• 56 Average Age

• $237,250 Average HH Income

• 75% Married

• 90% College Graduate/54% Post-Grad

 

Interests

• 38% Scuba/Snorkeling

• 45% Gourmet Cooking

• 39% Hiking/Walking

• 39% Gardening

• 40% Boating/Sailing

• 36% Golf

 

The Hideaways Aficionado® Club is their passport to extraordinary travel experiences. Providing first-hand travel advice and insight, Hideaways publications speak to anyone passionate about unique and exclusive vacations.

 

The Hideaways Collection®—an elegant directory of the world's best-of-kind escapes

Hideaways Life®—a colorful, informative bimonthly newsletter incorporating member and staff reports on intriguing destinations and their best lodgings

Hideaways Insider Monthly e-newsletter—travel insight, advice and specials

Thiel's Best Deals biweekly e-newsletter—the best deals hand-picked by Founder and World rover, Mike Thiel

From the Field monthly e-newsletter—lively destination insight and advice

Villa Vacations Made Easy—the definitive guidebook on how to get the most from your vacation home rental experience

www.hideaways.com — a members only community where travelers learn more and share information

 

Those who seek the best in travel, seek the best for domestic life as well. Hideaways Aficionado Club Members form an exclusive group of upscale consumers for home furnishings, quality catalog merchandise and apparel, affluent lifestyle publications, and fundraising organizations. They are outdoor, sports and arts enthusiasts, pamper themselves with spa treatments and delight in fine wine, food and entertaining.

 



Terms and Conditions

Sample mail piece required with each order. Payment due 30 days from mail date. Order cancellations within 10 days of mail date must be paid in full. Orders cancelled prior to 10 days before mail date include the following fees: $100/F plus $10/M, media and shipping charges. 20% commission on base rate to authorized brokers. Please allow 3-5 business days to process an order. Any order received at ALC is subject to a $100/F cancellation fee. State and local sales tax will apply where applicable.



Usage - Last 12 month continuation
Usage
LIST TYPE
Consumer
 
Mailing List
SOURCE
Direct mail sold
GEOGRAPHY
Domestic (US)
LIST OWNER
LIST MAINTENANCE
New to ALC 10/22/2007
Counts through 01/31/2010
Last update 03/11/2010
Update frequency QUARTERLY
UNIT OF SALE INFORMATION
Average: $185.00
GENDER PROFILE
Male: 57%
Female: 40%
INCOME
Average: $237,250.00
SELECTION CHARGES
GENDER/SEX $11.00 /M
SCF $11.00 /M
STATE $11.00 /M
ZIP $11.00 /M
ADDRESSING
EMAIL $75.00 /F
FTP $75.00 /F
KEY CODING
Key Coding is not available
MINIMUM ORDER
Quantity: 7,500
Dollar: $0.00
REUSE
Reuse is not allowed
TELEMARKETING
Telemarketing is not allowed
CANCELLATION
Charges: $100.00 /F
COMMISSIONS
Broker: 20%
Agency: 15%
NET NAME ARRANGEMENTS
Net Name is not allowed.
EXCHANGES
Exchange is not allowed.
Contacts
NAME ROLE EMAIL PHONE FAX
Raymond Tognella Director of Operations raymond.tognella@alc.com (914) 524-5271 (914) 524-5290
Bruce Kimmel Account Manager / Sales bruce.kimmel@alc.com (914) 524-5249 (914) 524-5290
Mark Wallace Orders, Shipping, Counts mark.wallace@alc.com (914) 524-5231 (914) 524-5290

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