Time Life develops and markets very high quality music, video, and book products to consumers of all types of listening, viewing, and reading preferences. Boasting 93% U.S. brand awareness, the company is a trusted resource for comprehensive entertainment collections. Its broad base of direct response driven customers enjoys learning about and buying new products. 

Demographics

• 55% Female, 44% Male
• 60 Average Age
• 10% age 35-44, 21% age 45-54, 27% age 55-64,  15% age 75+
• $71,600 Average Household Income
• 95% Homeowners
• 69% Reside in A & B counties

Releasing a consistent stream of products in popular entertainment genres, Time Life is expanding its customer base of middle-income baby boomers. They are quick to make impulse purchases and join continuity programs, ordering through multiple channels including television, internet, telemarketing, and direct mail.

Purchase Data

• 20-30% are Repeat Customers
• 30% are Continuity Buyers
• On average, 70% of paid buyers have spent more than $100
• Music is the top selling Time Life product. The most popular music affinities are Religious, Country, Pop, R&B and Classical. Other music categories include Rock, Easy Listening, Jazz & Blues, and Soul
• The most popular video affinities are Documentary, Music/Entertainment, and Nostalgia Television.  Other video affinities include Children, Travel, Religious, Drama, and Nature.
• Time Life Book topics include General Education, History, Science and New Age 

Primarily promoting product through 30-minute DRTV infomercials, Time Life offers an information-hungry, advertising-engaged audience. All pay via bank card, a strong indicator of a credit-worthy audience for low to mid-ticket merchandise, travel, insurance, credit cards, continuity clubs, entertainment products, and a variety of fundraising offers including health, social and veteran appeals

TIME LIFE and the TIME LIFE logo are registered trademarks of Time Warner Inc. or an affiliated company. Used under license of Direct Holdings Americas Inc., which is not affiliated with Time Inc. or Time Warner Inc.

Sample mail piece required with each order. Payment due 30 days from mail date. Order cancellations within 10 days of mail date must be paid in full. Orders cancelled prior to 10 days before mail date include the following fees: $100/F plus $10/M, media and shipping charges. 20% commission on base rate to authorized brokers. Please allow 3-5 business days to process an order. Any order received at ALC is subject to a $100/F cancellation fee. State and local sales tax will apply where applicable.