This Masterfile merges Ogden's rural magazines including Mother Earth News, Grit, Cappers, Farm Collector and Gas Engine.  These titles bring together both the generational rural audience along with the new growing movement in this country to retire to a pastoral setting where one can work with their hands and enjoy the fruits of the land. Reach consumers who choose the rural lifestyle, but are not dependent on agriculture for a living. 

For many who’ve enjoyed successful careers, the American Dream includes owning a farm and working it for pleasure. They raise a few head of cattle, a couple of goats, and some sheep. They farm an organic garden and gather fresh eggs laid by farm-raised chickens. This is the life that appeals to many soon-to-retire city slickers and suburban outdoorsmen and women who can afford it.

Combining practical articles, product reviews, beautiful photos, humor, and a healthy dose of fresh attitude, these magazines serve as useful guides to life outside city limits. They help readers acquire the tools, equipment, and supplies needed to enjoy the good life and get the most from their country properties. Direct marketers can reach such landed gentry with the merged and enhanced subscribers to these Ogden Publications. 

Demographics

• 43% Male / 38% Female

• Average Age 58

• $63,000 Household Income

Rural America is one the fastest-growing population segments in the US:

• More than 71% of rural counties gained population

• Migration of urban dwellers accounted for most of this increase

• Fewer rural residents left for cities

• The rural market spends $5.5 billion on equipment and supplies 

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