Gay & Lesbian Rights Supporters


Supporters and activists for gay and lesbian rights who are responsive to any socially-conscious fundraising effort.
Key Segments
139,852   Universe / Base Rate $80.00 /M
68,064   Activists $90.00 /M
137,505   Supporters $80.00 /M
9,800   New Movers / New to File $90.00 /M

Audience Profile

The Gay & Lesbian Rights Supporters and Activists file was gathered through a nationwide postcard drive urging the United Nations General Assembly to recognize gay and lesbian rights worldwide.  

 

Supporters signed and mailed postcard forms that were distributed through gay and lesbian organizations, at bookstores, and as inserts in gay and lesbian publications.  Activists also requested and distributed postcards on a volunteer basis.

 

Because of their strong political interests, these gay rights supporters will be especially responsive to liberal and socially-conscious fundraising efforts.  Since men and women may be selected separately, mailers will have adequate scope to test specific offers to male and female oriented products and causes.

 

Whether in home décor, fashion, or entertainment, today’s gay community is setting trends that mainstream America follows. They are also at the vanguard of the digital revolution that is reshaping how we obtain goods, services, information, and entertainment.  LGBT consumers are excellent targets for travel, credit card, investment, real estate, apparel, upscale merchandise, political and other offers.



Terms and Conditions

Sample mail piece required with each order. Payment due 30 days from mail date. Order cancellations within 10 days of mail date must be paid in full. Orders cancelled prior to 10 days before mail date include the following fees: $100/F plus $10/M, media and shipping charges. 20% commission on base rate to authorized brokers. Please allow 3-5 business days to process an order. Any order received at ALC is subject to a $100/F cancellation fee. State and local sales tax will apply where applicable.



Usage - Last 12 month continuation
Usage
LIST TYPE
Consumer
 
Mailing List
SOURCE
Direct mail sold
GEOGRAPHY
Domestic (US)
LIST OWNER
LIST MAINTENANCE
Counts through 10/25/2007
Last update 03/22/2010
Update frequency NOLONGER
UNIT OF SALE INFORMATION
GENDER PROFILE
Male: 70%
Female: %
SELECTION CHARGES
GENDER/SEX $7.00 /M
SCF $7.00 /M
STATE $7.00 /M
ZIP $7.00 /M
ADDRESSING
CHESHIRE LABELS $1.00 /M
EMAIL $50.00 /F
MAG TAPE $25.00 /F
P/S LABELS $9.00 /M
KEY CODING
Key Coding is available
Charges: $2.50 /M
MINIMUM ORDER
Quantity: 5,000
Dollar: $350.00
REUSE
Reuse is allowed
Min Qty: 0
Charges:
TELEMARKETING
Telemarketing is allowed
Charges: $75.00 /M
CANCELLATION
Charges: $100.00 /F
COMMISSIONS
Broker: 20%
Agency: 15%
NET NAME ARRANGEMENTS
Net Name is allowed.
Net: 85%
Min Qty: 50,000
Run Charges: $10.00 /M
EXCHANGES
Exchange is not allowed.
Contacts
NAME ROLE EMAIL PHONE FAX
Sara Jones Director of Client Services sara.jones@alc.com (609) 580-2539 (609) 580-2810
Lynn Hover Account Coordinator lynn.hover@alc.com (609) 580-2632 (609) 580-2809

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