Publisher of the largest circulation gay and lesbian audience publications, Here Media attracts the gay community’s most educated, civic-minded, and financially successful readers. Projected to have $835 billion in annual buying power by 2011 as a whole, the diversity of the gay market requires targeting segmentation for many direct marketers. The Here Media Enhanced Masterfile delivers the key demographic and lifestyle selections to reach the best responders to specific offers.

The Out/Advocate Gay Masterfile is comprised of subscribers to the following magazines:

• The Advocate, the national gay lifestyle newsmagazine

• OUT, the monthly gay lifestyle magazine

Demographics

• 43 Average Age
• $114,000 Average Household Income
• 71% Hold College Degrees
• 67% Hold Professional/Managerial Positions
• High Donor Profile

While some companies have discovered the power, potential, and payoff of connecting to this vital market segment, it represents a major opportunity for direct marketers. Gay consumers are more likely to be early adopters with a proclivity for starting trends. Forrester Research reports that they are among the earliest adopters of new technologies. Simmons data indicates that they are willing to pay a premium for the latest products and services. Here Media is the gateway to the direct mail responsive consumers of the gay market.

Sample mail piece required with each order. Payment due 30 days from mail date. Order cancellations within 10 days of mail date must be paid in full. Orders cancelled prior to 10 days before mail date include the following fees: $100/F plus $10/M, media and shipping charges. 20% commission on base rate to authorized brokers. Please allow 3-5 business days to process an order. Any order received at ALC is subject to a $100/F cancellation fee. State and local sales tax will apply where applicable.