Utne taps into the pulse of what’s emerging in culture by engaging with the most visionary thinkers and doers of our time and by reading thousands of indie publications, web sites, blogs, books, films and other off-the-beaten-path sources. Publishing the kind of stories you’ll see in the mainstream media months or years from now.

Demographics

• 48 Median Age

• $89,400 Average Household Income

• 33% Unmarried Women with Income of $75,000+

• 75% Professional/Managerial

• 27% Business Owner or Partner

• 29% Self-employed

• 94% Attended College

• 84% Graduated College

• 47% Post Graduate Study with Degree

• 93% made a financial contribution to a non-profit in the last year

Lifestyle & Purchase Behavior

• 34% Practiced Yoga in the last year (8X the national average)

• 94% Traveled in the past year

• 90% Are willing to pay more for organic, environmentally friendly products

• 23% Have written something that was published

• 41% Say that people often come to them for advice before making a purchase

• 91% Used vitamins & supplements in the last 7 days

• 86% Buy from companies that share their values

• 33% Plan to buy green building/remodeling products in the next year

Utne readers are at the epicenter of a rare, triple-psychographic profile: Influentials, Thought Leaders and LOHAS (Lifestyles of Health & Sustainability) Consumers. They are market multipliers because they act, they buy, and they share their opinions with everyone in their sphere of influence. They don’t just buy products they believe in; they champion brands. Utne magazine is the most effective way to reach the highly sought after market of intelligent, affluent, influential, and socially conscious individuals.

**Enhancements are available, please see Ogden's Green Core Masterfile datacard.

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