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American Diabetes Association Donors


The American Diabetes Association (ADA) is the nation's leading nonprofit health organization providing diabetes research, information, and advocacy. These donors support the Associations scientific research to cure the disease and the efforts to make living with it easier. Join the STOP DIABETES movement and help put an end to a deadly disease.

Key Segments
1,567,013   Universe / Base Rate $80.00 /M
1,152,964   24 Month Donors
695,680   12 Month Donors + $10.00 /M
  **Commercial Mailers Only: $65.00 /M
386,792   6 Month Donors + $10.00 /M
201,185   3 Month Donors + $15.00 /M

Audience Profile

The American Diabetes Association is leading the fight to stop diabetes and its deadly consequences and fighting for those affected by diabetes. The Association funds research to prevent, cure and manage diabetes; delivers services to hundreds of communities; provides objective and credible information; and gives voice to those denied their rights because of diabetes. Founded in 1940, the ADA mission is to prevent and cure diabetes and to improve the lives of all people affected by diabetes.

 

1 person every 20 seconds is diagnosed with diabetes.  Whether these donors have diabetes, are parents of children with diabetes, or have family or friends with the disease, they all feel strongly that scientific research and assistance from the ADA can make a difference. All have responded to a combination of straight appeal and premium gift direct mail programs and opt to donate via mail, telephone, or online. ADA donors have proven to support numerous health, children’s, and social causes.

  • There are 23.6 million Americans with diabetes, or 7.8% of the overall population
  • 57 million Americans with pre-diabetes
  • 1.6 million new cases of diabetes are diagnosed in people age 20+ each year
  • 22% of people under the age of 20 have diabetes
  • 1 in every 400-600 children and adolescants has Type 1 diabetes
  • 2 million adolescents (or 1 in 6 overweight adolescents) age 12-19 have pre-diabetes
  • The total prevalence of diabetes increased 13.5% from 2005 to 2007
  • Only 24% of diabetes is undiagnosed, down from 30% in 2005 and from 50% ten years ago
  • Over 10% of American adults have diabetes
  • Nearly a quarter of Americans age 60 and older have diabetes (23.1%)
  • Hispanics are 1.8 times more likely and African Americans 1.6 times more likely to have diabetes than non-Hispanic whites
  • Diabetes is the 7th rather than 6th leading cause of death (having been surpassed by Alzheimer's disease)
  • Heart disease and stroke are the leading causes of death with people living with diabetes  

Please note: No political candidates or parties are allowed 

 

JOIN THE STOP DIABETES MOVEMENT TODAY AT StopDiabetes.com

 



Terms and Conditions

Sample mail piece required with each order. Payment due 30 days from mail date. All reuses under 5,000 names will be subject to a $75/F fee, in addition to any rental fees incurred. Order cancellations must be received in writing prior to merge. Orders cancelled before merge date include the following fees: $100/F plus processing* and shipping charges. No cancellations or cutbacks allowed post-merge. 20% commission on base rate to authorized brokers. Please allow 3-5 business days to process an order. Any order received at ALC is subject to a $100/F cancellation fee. State and local sales tax will apply where applicable.

 

*Includes RCs and select fees where applicable.



Usage - Last 12 month continuation
Usage
LIST TYPE
Consumer
 
Mailing List
SOURCE
Direct mail sold
GEOGRAPHY
Domestic (US)
LIST OWNER
American Diabetes Association
LIST MAINTENANCE
New to ALC 03/01/2006
Counts through 05/31/2010
Last update 07/21/2010
Update frequency MONTHLY
UNIT OF SALE INFORMATION
Average: $25.00
GENDER PROFILE
Male: 37%
Female: 49%
SELECTION CHARGES
$10+ DONORS $10.00 /M
$15+ DONORS $15.00 /M
$20+ DONORS $20.00 /M
$5+ DONORS $7.50 /M
GENDER/SEX $7.50 /M
NON-RECIPROCAL FEE $15.00 /M
SCF $7.50 /M
STATE $7.50 /M
ZIP $7.50 /M
ADDRESSING
CARTRIDGE $30.00 /F
EMAIL/FTP $60.00 /F
KEY CODING
Key Coding is available
Charges: $3.00 /M
MINIMUM ORDER
Quantity: 5,000
Dollar: $0.00
REUSE
Reuse is allowed
Min Qty: 1,000
Charges:
TELEMARKETING
Telemarketing is not allowed
CANCELLATION
Charges: $100.00 /F
COMMISSIONS
Broker: 20%
NET NAME ARRANGEMENTS
Net Name is allowed.
Net: 85%
Min Qty: 50,000
Run Charges: $10.00 /M
EXCHANGES
Exchange is allowed.
ADDITIONAL NOTES
*Reuse is allowed at original base rate & subject to list owner approval. *Cancellations must be received in writing prior to merge, no cancellations or cutbacks are allowed post merge. Charges are: $100/F + processing/shipping fees.
Contacts
NAME ROLE EMAIL PHONE FAX
Raymond Tognella Director of Operations raymond.tognella@alc.com (914) 524-5271 (914) 524-5290
Lisa Donzella Sales Representative lisa.donzella@alc.com (914) 524-5263 (914) 524-5290
Heidi Barrett Account Coordinator heidi.barrett@alc.com (914) 524-5266 (914) 524-5290

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