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The Wall Street Journal Magazine of personal business, SmartMoney was launched in 1992 and is the authority on personal business for affluent, educated professionals.

Key Segments
722,111   Universe / Base Rate $140.00 /M
320,709   6 Month Hotline + $11.00 /M
166,844   3 Month Hotline + $16.00 /M
51,305   1 Month Hotline + $20.00 /M
162,589   Total Change of Address + $11.00 /M
142,586   Expires $100.00 /M
  Investment / Financial Rate $170.00 /M
  Catalog Rate $75.00 /M
  Fundraising Rate $70.00 /M
  Political Fundraising Rate $90.00 /M

Audience Profile

SmartMoney readers are optimistic, self-directed investors who actively seek and understand the value of sound financial advice they know they can trust.

 

With refreshing clarity and provocative wit, SmartMoney provides them with practical, yet highly imaginative ideas for saving, investing, and spending. 

 

The publication also presents the most diverse editorial mix among finance magazines featuring regular coverage of technology, automotive, real estate, and careers. Lifestyle topics include features on upscale travel, fashion, music, and food. Throughout each issue, editors stress consumer service with action-oriented information. 

 

The magazine has received 14 National Magazine Award nominations and 3 wins. Its website, SmartMoney.com, received a National Magazine Award for Best Interactive Design, was named the Best Overall Personal Finance Site two years in a row from Yahoo! Internet Life, and has consistently been named a "Best of the Web" from Forbes.com Magazine.

 

Demographics

  • 48 Median Age
  • 65% Married
  • $76,929 Median HHI
  • 37% HHI $100,000+
  • $56,141 Median IEI
  • 78% Own Home
  • $289,297 Median Home Value
  • 75% Attended College
  • 53% Top Management/Professional/Managerial

Highly responsive to financial offers, and publications, SmartMoney readers present an upscale audience for all offers targeted to the upper middle class. A well-read group, they subscribe to many regional, lifestyle, and business publications.



Terms and Conditions

Sample mail piece required with each order. Payment due 30 days from mail date. All reuses under 5,000 names will be subject to a $75/F fee, in addition to any rental fees incurred. Order cancellations must be received in writing prior to merge. Orders cancelled before merge date include the following fees: $100/F plus processing* and shipping charges. No cancellations or cutbacks allowed post-merge. 10% commission on base rate to authorized brokers. Please allow 3-5 business days to process an order. Any order received at ALC is subject to a $100/F cancellation fee. State and local sales tax will apply where applicable.

 

*Includes RCs and select fees where applicable.



Usage - Last 12 month continuation
Usage
LIST TYPE
Consumer
 
Mailing List
SOURCE
Direct mail sold
GEOGRAPHY
Domestic (US)
LIST OWNER
LIST MAINTENANCE
New to ALC 02/01/2006
Counts through 06/30/2010
Last update 07/14/2010
Update frequency MONTHLY
UNIT OF SALE INFORMATION
Average: $24.00
GENDER PROFILE
Male: 63%
Female: 24%
INCOME
Average: $76,929.00
SELECTION CHARGES
1 MONTH HOTLINE $20.00 /M
12 MONTH HOTLINE $6.00 /M
3 MONTH HOTLINE $16.00 /M
6 MONTH HOTLINE $11.00 /M
AGE $16.00 /M
CHANGE OF ADDRESS $11.00 /M
GENDER/SEX $11.00 /M
HOME / BUSINESS ADD. $11.00 /M
INCOME SELECT $16.00 /M
NTF $16.00 /M
PAID $11.00 /M
PRESENCE OF CHILDREN $16.00 /M
RENEWALS $11.00 /M
SCF $11.00 /M
SOURCE $11.00 /M
STATE $11.00 /M
ZIP $11.00 /M
ADDRESSING
EMAIL $75.00 /F
FTP $75.00 /F
PLEASE INQUIRE FOR ADDITIONAL INPUTS
KEY CODING
Key Coding is available
Charges: $3.00 /M
MINIMUM ORDER
Quantity: 7,500
Dollar: $0.00
REUSE
Reuse is allowed
Min Qty: 0
Charges:
TELEMARKETING
Telemarketing is not allowed
CANCELLATION
Charges: $100.00 /F
COMMISSIONS
Broker: 10%
Agency: 15%
NET NAME ARRANGEMENTS
Net Name is allowed.
Net: 85%
Min Qty: 50,000
Run Charges: $10.00 /M
EXCHANGES
Please inquire.
ADDITIONAL NOTES
*Reuse is allowed at original base rate. *Cancellations must be received in writing prior to merge - no cancellations or cutbacks allowed post merge. Charges are: $100/F + processing/shipping fees.
Contacts
NAME ROLE EMAIL PHONE FAX
Raymond Tognella Director of Operations raymond.tognella@alc.com (914) 524-5271 (914) 524-5290
Chris Hickman Account Coordinator chris.hickman@alc.com (609) 580-2509 (609) 580-2810
Michael Auriemma Sales michael.auriemma@alc.com (914) 524-5238 (914) 524-5290

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