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Rodale Whole Life US Masterfile Enhanced Selections
InfoBase, Mor-Bank, Experian, Equifax, and E-Tech data join to identify the many hobbies, interests, and purchase activity of the multi-faceted people who subscribe to and buy Rodale’s inspiring magazines and books. These counts are based off our 12 Month Universe.
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Key Segments |
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| 6,529,000 |
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Universe / Base Rate |
$100.00 /M |
| 6,529,000 |
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12 Month US Subscribers/Buyers |
$100.00 /M
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Non-Affinity Catalog Rate |
$75.00 /M
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Non-Affinity Catalog Selection Cap |
+
$12.00 /M
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Fundraising Rate |
$75.00 /M
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Fundraising Selection Cap |
+
$12.00 /M
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Insurance Rate $75/M Plus Selects |
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Audience Profile |
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InfoBase, Mor-Bank, Experian, Equifax, and E-Tech enhancements add additional lifestyle defining data. Providing this powerful enhanced data, Rodale takes the guesswork out of targeting people with relevant lifestyle-specific offers.
Overlays/Enhancements Available:
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Hobbies
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Health
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Arts
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1,500,048
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Dieting/Weight Loss/Control
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2,013,004
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Auto Mechanics
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1,879,076
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General Health/Medical
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2,572,676
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Auto/Motorcycle Race
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453,945
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Natural Foods
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1,691,898
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Aviation
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88,863
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Self Improvement
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1,219,569
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Board Games/Puzzles
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205,272
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Smoking/Tobacco
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205,636
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Boating/Sailing
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621,226
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Casino/Gambling
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637,450
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Fitness & Sports
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Collects Antiques
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1,325,374
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Aerobic/Cardio
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217,727
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Collects Art
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280,733
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Baseball
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769,287
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Collects Coins
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692,478
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Basketball
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696,225
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Collects General
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2,050,931
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Bike/Mountain Biking
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642,088
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Collects Stamps
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385,251
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Camping/Hiking
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1,344,682
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Computer Game Player
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233,402
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Equestrian (Horseback Riding)
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177,458
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Cooking General
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2,955,927
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Exercise/Health Group
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3,443,182
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Cooking Gourmet
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2,917,753
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Fishing
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1,162,844
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Cooking Low Fat
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1,067,895
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Football
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989,586
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Cooking Vegetarian
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22,082
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Golf Participant
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1,460,262
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Craft
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2,915,860
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Hockey
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282,390
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Fashion
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2,381,294
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Hunting/Shooting
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1,735,052
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Gardening
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3,311,967
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Outdoors Group
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2,890,356
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Home Furnish/Decorate
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3,908,034
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Running/Jogging
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531,605
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Home Improvement
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3,908,034
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Scuba Dive
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44,486 |
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Home Repair
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1,603,813
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Snow/Ski Participant
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355,428
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House Plants
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363,884
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Soccer
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49,422
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Motorcycling
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321,508
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Sports Group
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3,047,159
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Photography
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1,042,166
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Tennis Spectator
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216,149
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Record/Tape/CD Collector
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209,455
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Walking for Health
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1,441,127
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Sew/Knit/Needlework
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1,124,150
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Water Sports
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32,689
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Sweepstakes/Contest
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1,572,742
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Theatre/Performing Arts
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1,249,255
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Technology
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Travel Cruise
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940,080
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Cable TV
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817,157
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Travel Family
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450,839
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CD Player Owner
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2,040,682
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Travel Foreign
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977,293
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Cell Phone Owner
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1,783,639
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Travel Group
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2,937,223
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Console Video Game
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332,110
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Travel Recreational Vehicle
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802,170
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Electronics/Computer Group
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4,032,990
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Travel USA
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2,475,794
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Home Stereo Owner
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1,285,810
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Watching Sports on TV
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547,575
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Internet/Online
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3,480,954
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Wines
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664,665
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Modem Owner
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367,210
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Woodworking
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1,106,318
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Personal Computer
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3,562,961
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Satellite Dish Owner
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276,237
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Pets
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Stereo/Video Group
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2,886,048
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Cat
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1,095,607
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VCR/LD/DVD/Movie/Player
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1,719,416
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Dog
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1,549,545
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Other Pet
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1,774,314
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Music/Reading
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Ethnic Group
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Avid Music Listener
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2,014,182
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African American
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350,844
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Reading Audio Books
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165,657
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Arabic/Middle Eastern
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18,607
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Reading General
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3,598,658
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Asian
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71,646
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Reading Magazines
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3,901,430
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Asian-Non Oriental
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18,910
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Reading Religious/Inspiration
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973,187
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European
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2,272,093
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Reading Sci-Fi
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261,826
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French
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158,350
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Reading Top Sellers
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703,197
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German
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473,156
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Reading Group
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4,008,348
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Hispanic
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384,473
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Italian
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201,243
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Jewish
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89,763
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Misc. Fields
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Miscellaneous
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26,276
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Career Improvement
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447,941
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Polynesian
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12,720
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Celebrities
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165,878
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Scottish/Irish
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766,606
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Children's Interest
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2,057,667
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Southern European
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31,040
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Community/Charities
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2,263,948
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Current Affairs/Politics
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1,136,945
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Religion
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Environmental Issues
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789,589
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Buddhist
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41,796
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Grandchildren
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1,033,726
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Catholic
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1,326,491
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History/Military
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364,408
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Christian Families
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505,762
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Invest Financial Group
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2,541,823
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Eastern Orthodox
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37,521
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Parenting
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716,441
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Greek Orthodox
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14,588
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Religious/Inspirational
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1,276,479
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Hindu
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16,428
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Science/Space
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385,597
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Islamic
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26,346
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State Lotteries
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185,373
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Jewish
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109,706
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Strange Unusual
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38,200
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Protestant
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3,247,712
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Age Under 50 with Senior Adult in House Hold
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359,000
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Shinto
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17,752
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| Political |
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| Voter Party Democrat |
1,396,123 |
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Voter Party Independent
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37,878 |
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| Voter Party Republican |
817,074 |
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| Voter Party No Party |
848,128 |
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| Current Affairs/Politics |
1,136,945 |
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| Political - Comm. Involvement |
2,084,257 |
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| Political Conservative-Comm. Involvement |
146,188 |
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| Political Liberal - Comm. Involvement |
68,989 |
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Terms and Conditions |
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Sample mail piece required with each order. Payment due 30 days from mail date. Order cancellations within 10 days of mail date must be paid in full. Orders cancelled prior to 10 days before mail date include the following fees: $100/F plus $10/M, running and shipping charges. 20% commission on base rate to authorized brokers. Please allow 3-5 business days to process an order. Any order received at ALC is subject to a $100/F cancellation fee. Enhanced selections are to be paid in full on all cancelled orders. The scoring fee will apply to all cancelled model orders. State and local sales tax will apply where applicable.
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Usage - Last 12 month continuation |
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SOURCE |
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Direct mail sold |
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GEOGRAPHY |
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Domestic (US)
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LIST OWNER |
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Rodale |
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LIST MAINTENANCE |
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| New to ALC |
05/16/2005 |
| Counts through |
06/30/2010 |
| Last update |
07/22/2010 |
| Update frequency |
MONTHLY |
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UNIT OF SALE INFORMATION |
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GENDER PROFILE |
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| Male: |
34% |
| Female: |
64% |
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INCOME |
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| Average: |
$62,500.00 |
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SELECTION CHARGES |
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| 1 MONTH HOTLINE |
$16.00 /M
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| 3 MONTH HOTLINE |
$11.00 /M
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| 3RD PARTY BLOW-IN |
$15.00 /M
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| 6 MONTH HOTLINE |
$6.00 /M
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| AGE |
$11.00 /M
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| BOOK BUYERS |
$6.00 /M
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| CANADIAN |
$10.00 /M
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| DEMOGRAPHIC |
$11.00 /M
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| DWELLING TYPE |
$11.00 /M
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| ETHNICITY |
$16.00 /M
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| FSA |
$10.00 /M
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| GENDER/SEX |
$6.00 /M
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| HOUSEHOLD INCOME SELECT |
$11.00 /M
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| LIFESTYLE SELECT |
$16.00 /M
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| MAGAZINE SUBSCRIBERS |
$6.00 /M
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| MULTI BUYERS |
$11.00 /M
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| PAID |
$6.00 /M
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| PRESENCE OF CHILDREN |
$11.00 /M
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| PROVINCE |
$6.00 /M
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| SCF |
$6.00 /M
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| SOURCE |
$11.00 /M
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| STATE |
$6.00 /M
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| ZIP |
$10.00 /M
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| ZIP +4 |
No charge
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| ZIP SET UP FEE |
$75.00 /F
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ADDRESSING |
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| EMAIL |
$50.00 /F
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| FTP |
$50.00 /F
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KEY CODING |
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Key Coding is not available |
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MINIMUM ORDER |
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| Quantity: |
7,500 |
| Dollar: |
$0.00 |
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REUSE |
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Reuse is allowed |
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| Min Qty: |
0 |
| Charges: |
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TELEMARKETING |
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Telemarketing is not allowed |
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CANCELLATION |
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| Charges: |
$100.00 /F |
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COMMISSIONS |
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| Broker: |
20% |
| Agency: |
15% |
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NET NAME ARRANGEMENTS |
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Net Name is allowed.
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| Net: |
85% |
| Min Qty: |
50,000 |
| Run Charges: |
$10.00 /M |
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EXCHANGES |
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Exchange is allowed.
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ADDITIONAL NOTES |
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Net Name Arrangement:
50,000 to 124,999 names: 85% + $10/M Run Charge;
125,000+ names: 80% + $10/M Run Charge. All overnight shipment requests are sent third party. Please supply account number. Reuse orders must be placed prior to the maildate.
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