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GreenCore Masterfile
The leading health and sustainability publisher, Ogden Publications reaches the most passionate consumers of the “green” movement. Mother Earth News, Natural Home, The Herb Companion and Utne Reader have been merged to develop the GreenCore Masterfile.
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Key Segments |
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| 422,250 |
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Universe / Base Rate |
$105.00 /M |
| 195,076 |
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6 Month Active Subs |
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$11.00 /M
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| 85,534 |
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3 Month Active Subs |
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$16.00 /M
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| 30,872 |
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1 Month Active Subs |
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$21.00 /M
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| 22,452 |
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Active Gift Givers |
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$16.00 /M
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| 8,924 |
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Active Canadian Subs |
$110.00 /M
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Catalog Rate |
$85.00 /M
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Fundraising Rate |
$75.00 /M
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*Political Party Affiliation - please inquire! |
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$20.00 /M
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*Please inquire for specific segments |
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Audience Profile |
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The Lifestyles of Health and Sustainability or LOHAS market is today’s most exciting and dynamic consumer-driven movement. Ogden Publications have been defining this market for decades. Now Ogden has combined its industry-leading LOHAS titles for marketers to target what it calls the “GreenCore” consumers of this fast-emerging market.
Ogden has conducted the research through focus groups and surveys with GreenCore consumers in partnership with Group SJR. The study focused on individuals leading highly green lifestyles who participate in environmental activities daily. Half of the participants surveyed were readers of Ogden Publications titles.
Within the growing LOHAS marketplace, there lies a core group of individuals influencing the larger market through their opinions and their actions. These are the Ogden GreenCore consumers who shop with their conscience, looking for products, services, and charitable causes that are in-line with their earth-friendly values. Reach a rapidly growing audience of educated, eco-savvy homeowners who care deeply about healthy living, natural products, renewable energy, and a sustainable economy.
Demographics:
Average Age: 48
Average Income: $76,000
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Usage - Last 12 month continuation |
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SOURCE |
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Direct mail sold |
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GEOGRAPHY |
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Domestic (US)
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LIST OWNER |
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Ogden Publications |
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LIST MAINTENANCE |
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| Counts through |
05/31/2010 |
| Last update |
06/08/2010 |
| Update frequency |
MONTHLY |
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UNIT OF SALE INFORMATION |
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GENDER PROFILE |
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| Male: |
42% |
| Female: |
39% |
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INCOME |
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| Average: |
$76,000.00 |
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SELECTION CHARGES |
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| 1 MONTH HOTLINE |
$21.00 /M
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| 12 MONTH HOTLINE |
$5.00 /M
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| 3 MONTH HOTLINE |
$16.00 /M
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| 6 MONTH HOTLINE |
$11.00 /M
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| AGE |
$11.00 /M
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| AGE OF CHILDREN |
$11.00 /M
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| CREDIT CARD BUYERS |
$11.00 /M
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| GENDER/SEX |
$12.00 /M
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| GEO SELECT |
$8.00 /M
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| GIFT GIVER |
$16.00 /M
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| HOME OWNER |
$16.00 /M
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| INCOME SELECT |
$11.00 /M
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| LIFESTYLE SELECT |
$16.00 /M
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| PAID |
$11.00 /M
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| POLITICAL PARTY |
$20.00 /M
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| SOURCE |
$11.00 /M
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ADDRESSING |
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| CARTRIDGE |
$25.00 /F
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| EMAIL |
$60.00 /F
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| ZIP TAPE |
$25.00 /F
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KEY CODING |
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Key Coding is available |
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| Charges: |
$3.00 /M |
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MINIMUM ORDER |
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| Quantity: |
7,500 |
| Dollar: |
$0.00 |
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REUSE |
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Reuse is allowed |
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| Min Qty: |
1,000 |
| Charges: |
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TELEMARKETING |
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Telemarketing is not allowed |
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CANCELLATION |
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| Charges: |
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COMMISSIONS |
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| Broker: |
20% |
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NET NAME ARRANGEMENTS |
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Net Name is allowed.
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| Net: |
85% |
| Min Qty: |
50,000 |
| Run Charges: |
$10.00 /M |
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EXCHANGES |
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Exchange is allowed.
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ADDITIONAL NOTES |
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*Reuse is allowed at original base rate. *Cancellations must be received in writing prior to merge - no cancellations or cutbacks allowed post merge. Charges are: $100/F + processing/shipping fees.
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