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Delivering exceptional food experiences to homes across the nation, Wolferman’s is building on a proud “Tradition of Fine Food Since 1888.”
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Key Segments |
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| 463,320 |
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Universe / Base Rate |
$100.00 /M |
| 298,816 |
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Recency (12 Month) |
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$7.00 /M
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| 58,660 |
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Recency (6 Month) |
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$12.00 /M
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| 25,736 |
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Recency (3 Month) |
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$17.00 /M
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| 6,159 |
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Business Buyers |
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$21.00 /M
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Fundraiser Rate |
$70.00 /M
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Publisher Rate |
$70.00 /M
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Audience Profile |
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Home to the “World’s Finest English Muffin,” Wolferman’s gourmet gifts are prized by fancy food aficionados around the country. The Kansas City-based marketer is a leading purveyor of specialty foods sold through its catalog and online at www.wolfermans.com. Best sellers include tasty toppings, elegant desserts, and seasonal treats and gifts.
Affluent connoisseurs appreciate and afford Wolferman’s quality. Buying for themselves as well as gifts for others, they pay in excess of $60 with each order. Marketers can select by gift giver and gift recipient.
Demographics
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35-65 Age Range
- $60K+ Average Income
- 54% College Graduates
- 78% Married
Wolferman’s has seen significant growth in its customer base over the past two years and is becoming a staple of the “living well” set. It presents a brand-conscious audience that appreciates giving and receiving quality products from established direct mail merchants. Marketers seeking an upscale audience of home entertainers and decorators will reach it in Wolferman’s. These generous gifters of epicurean products present excellent humanitarian and health fundraising prospects as well.
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Terms and Conditions |
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Sample mail piece required with each order. Payment due 30 days from mail date. Order cancellations within 10 days of mail date must be paid in full. Orders cancelled prior to 10 days before mail date include the following fees: $100/F plus $10/M, media and shipping charges. 20% commission on base rate to authorized brokers. Please allow 3-5 business days to process an order. Any order received at ALC is subject to a $100/F cancellation fee. State and local sales tax will apply where applicable.
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Usage - Last 12 month continuation |
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SOURCE |
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Direct mail sold |
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GEOGRAPHY |
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Domestic (US)
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LIST OWNER |
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LIST MAINTENANCE |
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| Counts through |
06/30/2010 |
| Last update |
07/28/2010 |
| Update frequency |
MONTHLY |
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UNIT OF SALE INFORMATION |
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GENDER PROFILE |
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| Male: |
35% |
| Female: |
65% |
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INCOME |
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| Average: |
$60,000.00 |
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SELECTION CHARGES |
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| $100+ BUYERS |
$41.00 /M
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| $50+ BUYERS |
$22.00 /M
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| $75+ BUYERS |
$31.00 /M
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| CREDIT CARD BUYERS |
$11.00 /M
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| GENDER/SEX |
$7.00 /M
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| GIFT BUYERS |
$11.00 /M
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| LAST PURCHASE |
$11.00 /M
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| MULTI BUYERS |
$11.00 /M
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| SCF |
$7.00 /M
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| STATE |
$7.00 /M
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| ZIP |
$7.00 /M
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ADDRESSING |
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| CARTRIDGE |
$30.00 /F
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| EMAIL |
$60.00 /F
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| FTP |
$60.00 /F
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KEY CODING |
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Key Coding is available |
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| Charges: |
$2.00 /M |
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MINIMUM ORDER |
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| Quantity: |
5,000 |
| Dollar: |
$0.00 |
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REUSE |
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Reuse is not allowed |
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TELEMARKETING |
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Telemarketing is not allowed |
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CANCELLATION |
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| Charges: |
$100.00 /F |
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COMMISSIONS |
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| Broker: |
20% |
| Agency: |
15% |
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NET NAME ARRANGEMENTS |
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Net Name is allowed.
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| Net: |
85% |
| Min Qty: |
50,000 |
| Run Charges: |
$10.00 /M |
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EXCHANGES |
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Please inquire.
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