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Delivering exceptional food experiences to homes across the nation, Wolferman’s is building on a proud “Tradition of Fine Food Since 1888.”
Key Segments
463,320   Universe / Base Rate $100.00 /M
298,816   Recency (12 Month) + $7.00 /M
58,660   Recency (6 Month) + $12.00 /M
25,736   Recency (3 Month) + $17.00 /M
6,159   Business Buyers + $21.00 /M
  Fundraiser Rate $70.00 /M
  Publisher Rate $70.00 /M

Audience Profile

Home to the “World’s Finest English Muffin,” Wolferman’s gourmet gifts are prized by fancy food aficionados around the country. The Kansas City-based marketer is a leading purveyor of specialty foods sold through its catalog and online at www.wolfermans.com. Best sellers include tasty toppings, elegant desserts, and seasonal treats and gifts.

 

Affluent connoisseurs appreciate and afford Wolferman’s quality. Buying for themselves as well as gifts for others, they pay in excess of $60 with each order. Marketers can select by gift giver and gift recipient.

 

Demographics

  • 35-65     Age Range
  • $60K+    Average Income
  • 54%      College Graduates
  • 78%      Married

 

 

Wolferman’s has seen significant growth in its customer base over the past two years and is becoming a staple of the “living well” set. It presents a brand-conscious audience that appreciates giving and receiving quality products from established direct mail merchants. Marketers seeking an upscale audience of home entertainers and decorators will reach it in Wolferman’s. These generous gifters of epicurean products present excellent humanitarian and health fundraising prospects as well.

 



Terms and Conditions

Sample mail piece required with each order. Payment due 30 days from mail date. Order cancellations within 10 days of mail date must be paid in full. Orders cancelled prior to 10 days before mail date include the following fees: $100/F plus $10/M, media and shipping charges. 20% commission on base rate to authorized brokers. Please allow 3-5 business days to process an order. Any order received at ALC is subject to a $100/F cancellation fee. State and local sales tax will apply where applicable.



Usage - Last 12 month continuation
Usage
LIST TYPE
Consumer
 
Mailing List
SOURCE
Direct mail sold
GEOGRAPHY
Domestic (US)
LIST OWNER
LIST MAINTENANCE
Counts through 06/30/2010
Last update 07/28/2010
Update frequency MONTHLY
UNIT OF SALE INFORMATION
Average: $60.00
GENDER PROFILE
Male: 35%
Female: 65%
INCOME
Average: $60,000.00
SELECTION CHARGES
$100+ BUYERS $41.00 /M
$50+ BUYERS $22.00 /M
$75+ BUYERS $31.00 /M
CREDIT CARD BUYERS $11.00 /M
GENDER/SEX $7.00 /M
GIFT BUYERS $11.00 /M
LAST PURCHASE $11.00 /M
MULTI BUYERS $11.00 /M
SCF $7.00 /M
STATE $7.00 /M
ZIP $7.00 /M
ADDRESSING
CARTRIDGE $30.00 /F
EMAIL $60.00 /F
FTP $60.00 /F
KEY CODING
Key Coding is available
Charges: $2.00 /M
MINIMUM ORDER
Quantity: 5,000
Dollar: $0.00
REUSE
Reuse is not allowed
TELEMARKETING
Telemarketing is not allowed
CANCELLATION
Charges: $100.00 /F
COMMISSIONS
Broker: 20%
Agency: 15%
NET NAME ARRANGEMENTS
Net Name is allowed.
Net: 85%
Min Qty: 50,000
Run Charges: $10.00 /M
EXCHANGES
Please inquire.
Contacts
NAME ROLE EMAIL PHONE FAX
Raymond Tognella Director of Operations raymond.tognella@alc.com (914) 524-5271 (914) 524-5290
Lisa Donzella Sales lisa.donzella@alc.com (914) 524-5263 (914) 524-5290
Chris Hickman Account Coordinator chris.hickman@alc.com (609) 580-2509 (609) 580-2810

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