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For over 25 years chefsTM has been the favored resource for home chefs looking to equip their kitchens with exceptional and hard to find tools and gadgets. Through its catalog and website, chefsTM offers an array of the most advanced electrics, finest cookware and cutlery, and state-of-the-art tools. All the top name brands are available including: Calphalon, Cuisinart, KitchenAid, J.A. Henckels, All Clad, DeLonghi, and chefsTM own name brand merchandise. chefsTM is where cooks of all levels and abilities turn to for excellent service, selection, and innovation.
chefsTM upscale buyers enjoy gourmet food, fine wine, and good living. But their quest for the good life doesn’t mean letting others do the work. These are doers who spend hours creating culinary masterpieces. Outside of the kitchen, they devote weekends to other crafts and hobbies, home gardens, and D-I-Y projects. In addition to new dishes, they have a taste for exploring new places, ideas, and experiences that will enrich their lives and the lives of their families.
Chefs who use the best brands in the kitchen invariably prefer the best brands in all other aspects of life. Educated, affluent, and sophisticated consumers, they are excellent prospects for home and kitchen magazines, home décor, travel, gardening, fitness and beauty, apparel, children’s merchandise, financial offers, electronics, educational programs and of course epicurean products.
Demographics:
Average Age: 50
Average HHI: $75K+
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