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Since 1979, The Best Kitchen Starts at chefs catalog, the leading multi-channel source for cooking enthusiasts seeking the finest culinary products for their kitchens.

Key Segments
542,558   Universe / Base Rate $110.00 /M
225,497   12 Month Buyers + $10.00 /M
163,568   6 Month Buyers + $15.00 /M
49,954   3 Month Buyers + $20.00 /M
13,635   1 Month Buyers + $27.00 /M
  Publisher Rate $75.00 /M
  Fundraiser Rate $75.00 /M

Audience Profile

For over 25 years chefsTM has been the favored resource for home chefs looking to equip their kitchens with exceptional and hard to find tools and gadgets. Through its catalog and website, chefsTM offers an array of the most advanced electrics, finest cookware and cutlery, and state-of-the-art tools. All the top name brands are available including: Calphalon, Cuisinart, KitchenAid, J.A. Henckels, All Clad, DeLonghi, and chefsTM own name brand merchandise. chefsTM is where cooks of all levels and abilities turn to for excellent service, selection, and innovation.

 

chefsTM upscale buyers enjoy gourmet food, fine wine, and good living. But their quest for the good life doesn’t mean letting others do the work. These are doers who spend hours creating culinary masterpieces. Outside of the kitchen, they devote weekends to other crafts and hobbies, home gardens, and D-I-Y projects. In addition to new dishes, they have a taste for exploring new places, ideas, and experiences that will enrich their lives and the lives of their families.

 

Chefs who use the best brands in the kitchen invariably prefer the best brands in all other aspects of life. Educated, affluent, and sophisticated consumers, they are excellent prospects for home and kitchen magazines, home décor, travel, gardening, fitness and beauty, apparel, children’s merchandise, financial offers, electronics, educational programs and of course epicurean products.

 

Demographics:

Average Age:  50

Average HHI: $75K+

 

 

 



Terms and Conditions

Sample mail piece required with each order. Payment due 30 days from mail date. Order cancellations within 10 days of mail date must be paid in full. Orders cancelled prior to 10 days before mail date include the following fees: $100/F plus $10/M, media and shipping charges. 20% commission on base rate to authorized brokers. Please allow 3-5 business days to process an order. Any order received at ALC is subject to a $100/F cancellation fee. State and local sales tax will apply where applicable.



Usage - Last 12 month continuation
Usage
LIST TYPE
Consumer
 
Mailing List
SOURCE
Direct mail sold
GEOGRAPHY
Domestic (US)
LIST OWNER
LIST MAINTENANCE
Counts through 05/31/2010
Last update 06/28/2010
Update frequency MONTHLY
UNIT OF SALE INFORMATION
Average: $125.00
GENDER PROFILE
Male: 33%
Female: 67%
SELECTION CHARGES
$100+ BUYERS $40.00 /M
$150+ BUYERS $45.00 /M
$50+ BUYERS $27.00 /M
$75+ BUYERS $32.00 /M
12 MONTH HOTLINE $10.00 /M
3 MONTH HOTLINE $20.00 /M
6 MONTH HOTLINE $15.00 /M
AVG PURCHASE $11.00 /M
GENDER/SEX $10.00 /M
GEO SELECT $8.00 /M
RUNNING CHARGES $10.00 /M
ZIP SEL FILES PREFERRED TEXT FORMAT
ADDRESSING
CARTRIDGE $25.00 /F
CD ROM $50.00 /F
EMAIL $60.00 /F
FTP $60.00 /F
RUN CHARGE $10.00 /M
KEY CODING
Key Coding is available
Charges: $2.00 /M
MINIMUM ORDER
Quantity: 7,500
Dollar: $350.00
REUSE
Reuse is allowed
Min Qty: 0
Charges:
TELEMARKETING
Telemarketing is not allowed
CANCELLATION
Charges: $100.00 /F
COMMISSIONS
Broker: 20%
Agency: 15%
NET NAME ARRANGEMENTS
Please inquire.
EXCHANGES
Exchange is allowed.
Contacts
NAME ROLE EMAIL PHONE FAX
Raymond Tognella Director of Operations raymond.tognella@alc.com (914) 524-5271 (914) 524-5290
Chris Hickman Account Coordinator chris.hickman@alc.com (609) 580-2509 (609) 580-2810

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