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Rodale Whole Life Seniors Masterfile
Healthy, active living attracts many people over the age of 50 who rely on Rodale’s books and magazines for inspiration.

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Key Segments |
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| 3,838,870 |
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Universe |
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| 3,838,870 |
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Active Subscribers/Buyers - Age Select Charge |
$100
+
$11.00 /M
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| 1,455,650 |
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6 Month Active Subscribers/Buyers |
+
$6.00 /M
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| 809,500 |
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3 Month Active Subscribers/Buyers |
+
$11.00 /M
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| 301,170 |
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1 Month Active Subscribers/Buyers |
+
$16.00 /M
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| 359,000 |
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Under Age 50 with Senior Adult in the Household |
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Fundraising Rate |
$75.00 /M
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Fundraising Selection Cap |
+
$12.00 /M
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Non-Affinity Catalog Rate |
$75.00 /M
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Non-Affinity Catalog Selection Cap |
+
$12.00 /M
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Insurance Rate $75/M Plus Selects |
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Audience Profile |
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The original voice for enjoying a healthy life through diet, fitness, and organic living for more than 60 years, Rodale is today’s global leader in delivering healthy, active living information.
Many seniors who buy into the Rodale mission were into the healthy lifestyle before it became cool. Other seniors are new to Rodale’s natural means of ensuring good health. Either way, they all refer to Rodale magazines like Prevention for regular lifestyle advice. They also read Rodale books like "Prevention Flat Belly Diet", "Thyroid Solution", "Cake Mix Doctor", "Betty Crocker Picture Cookbook", "Joey Green's Fix-it Magic", "Abs Diet", "Best Ever Backyard Birding Tips".
They’ve raised a family and are enjoying or nearing the end of a successful career. Now for these seniors who seek inspiration from Rodale’s life affirming materials, it’s time to look inward. They are taking a holistic approach to a more complete, more fulfilled, healthier, and whole life that includes improving the foods they eat, their exercise activities, appreciation of nature, and spirituality. Mature Rodale readers are on a quest to remain active and extend their longevity. Any senior market offers that can help them on this mission will gain their full attention.
Age selection available @ an additional $11/M:
| Age 70+ |
1,025,280 |
| Age 60-69 |
1,124,170 |
| Age 50-59 |
1,374,340 |
Additional age ranges are available. Please inquire.
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Terms and Conditions |
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Sample mail piece required with each order. Payment due 30 days from mail date. Order cancellations within 10 days of mail date must be paid in full. Orders cancelled prior to 10 days before mail date include the following fees: $100/F plus $10/M, running and shipping charges. 20% commission on base rate to authorized brokers. Please allow 3-5 business days to process an order. Any order received at ALC is subject to a $100/F cancellation fee. Enhanced selections are to be paid in full on all cancelled orders. The scoring fee will apply to all cancelled model orders. State and local sales tax will apply where applicable.
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Usage - Last 12 month continuation |
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SOURCE |
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Direct mail sold |
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GEOGRAPHY |
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Domestic (US)
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LIST OWNER |
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Rodale |
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LIST MAINTENANCE |
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| New to ALC |
05/16/2005 |
| Counts through |
06/30/2010 |
| Last update |
07/22/2010 |
| Update frequency |
MONTHLY |
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UNIT OF SALE INFORMATION |
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GENDER PROFILE |
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| Male: |
28% |
| Female: |
72% |
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SELECTION CHARGES |
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| 1 MONTH HOTLINE |
$16.00 /M
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| 3 MONTH HOTLINE |
$11.00 /M
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| 3RD PARTY BLOW-IN |
$15.00 /M
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| 6 MONTH HOTLINE |
$6.00 /M
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| AGE |
$11.00 /M
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| BOOK CATEGORY |
$6.00 /M
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| CANADIAN |
$10.00 /M
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| CHANGE OF ADDRESS |
$16.00 /M
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| DEMOGRAPHIC SELECT |
$11.00 /M
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| DWELLING TYPE |
$11.00 /M
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| ETHNICITY |
$16.00 /M
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| FSA |
$10.00 /M
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| GENDER/SEX |
$6.00 /M
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| HOUSEHOLD INCOME SELECT |
$11.00 /M
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| LIFESTYLE SELECT |
$16.00 /M
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| MAGAZINE SUBSCRIBERS |
$6.00 /M
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| MULTI BUYERS |
$11.00 /M
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| PAID |
$6.00 /M
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| PRESENCE OF CHILDREN |
$11.00 /M
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| PROVINCE |
$6.00 /M
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| SCF |
$6.00 /M
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| SOURCE |
$11.00 /M
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| STATE |
$6.00 /M
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| ZIP |
$10.00 /M
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| ZIP +4 |
No charge
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| ZIP SET UP FEE |
$75.00 /F
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ADDRESSING |
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| EMAIL |
$50.00 /F
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| FTP |
$50.00 /F
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KEY CODING |
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Key Coding is not available |
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MINIMUM ORDER |
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| Quantity: |
7,500 |
| Dollar: |
$0.00 |
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REUSE |
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Reuse is allowed |
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| Min Qty: |
0 |
| Charges: |
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TELEMARKETING |
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Telemarketing is not allowed |
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CANCELLATION |
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| Charges: |
$100.00 /F |
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COMMISSIONS |
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| Broker: |
20% |
| Agency: |
15% |
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NET NAME ARRANGEMENTS |
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Net Name is allowed.
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| Net: |
85% |
| Min Qty: |
50,000 |
| Run Charges: |
$10.00 /M |
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EXCHANGES |
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Exchange is allowed.
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ADDITIONAL NOTES |
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Net Name Arrangement:
50,000 to 124,999 names: 85% + $10/M Run Charge;
125,000+ names: 80% + $10/M Run Charge. All overnight shipment requests are sent third party. Please supply account number. Reuse orders must be placed prior to the maildate.
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