Runner’s World is on a dual mission: to educate and inspire runners of all ages and abilities and to promote the sport of running as a healthy and exciting form of recreation. More attitude than action, running is about being alive and well. Runner’s World speaks to millions of confident readers who share the passion. Its companion website www.runnersworld.com attracts the largest running community on the Internet, far outdistancing any other running-related site with 2.5 million impressions each month.

Runner’s World readers believe they have a secret — that running is the key to a successful life. It’s not just something they do; it’s something they live. For them, running is the currency of a life lived well—a way to be more, have more, enjoy more, experience more. With its abundant health benefits such as weight loss, stress reduction, mental clarity, sense of community and personal achievement, frequent participation is outpacing that of other sports. So it’s no surprise that running shoes rank #1 of all footwear sold.

Demographics

• 36.2 Median Age

• 89% Attended College

• $89,429 Median Household Income

• 55.4% Married

In Runner’s World, you reach an extremely motivated field of young, educated, and affluent runners. Because they’re on the run in their spare time, direct mail is a preferred means to get all the things they need—clothes, fitness apparel, home furnishings, children’s merchandise. Most runners cross-train and need gear for their other activities—fitness, bicycling, hiking, weight training. They treat themselves to the best personal products, vitamins, and supplements. When not running, they’re entertaining, reading, watching flat screen TVs.

Sample mail piece required with each order. Payment due 30 days from mail date. Order cancellations within 10 days of mail date must be paid in full. Orders cancelled prior to 10 days before mail date include the following fees: $100/F plus $10/M, running and shipping charges. 20% commission on base rate to authorized brokers. Please allow 3-5 business days to process an order. Any order received at ALC is subject to a $100/F cancellation fee. Enhanced selections are to be paid in full on all cancelled orders. The scoring fee will apply to all cancelled model orders. State and local sales tax will apply where applicable.